Turns Out Americans Are Still Drinking
Despite much consternation about how Americans in general and Gen Z in particular are drinking less, once again new survey data shows not just that drinking rates are well within historic norms, but that the youngest cohort of drinkers are in fact engaging with alcohol at normal levels. Adam, Joanna, and Zach discuss these results, as well as some other information, and try to explain why sales numbers still remain sluggish in many categories despite this. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and…
The skinny
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