Latest / Make It Happen with Iyia Liu
How PR Can Grow Your Business | Guest: Bella Brant
What does a PR agency actually do - and when should you consider PR for your business?
In this episode, I sit down with Bella Brant from Rise and Shine PR to go behind the scenes of the PR industry and unpack how brands use PR to build their reputation, get people talking and generate media coverage.
We get into what a typical day inside a PR agency looks like, from working with influencers and preparing events to pitching media and managing campaigns. Bella also shares how PR has evolved alongside influencer marketing and why building genuine relationships with media and creators is still…
The skinny
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