314 - How to Build Authority and Position Yourself as an Expert

Become Your Own Boss: Tips for Starting and Growing Your Own Small Business · Jul 31, 2026 · 8m

In this episode of Become Your Own Boss, Monica shares a simple customer interaction at Zeus’ Closet that sparked a major marketing realization: business owners often show their work without teaching customers what they know.

After more than 20 years in business, Monica discovered that something that seemed incredibly basic to her was not obvious to her customers. That knowledge gap revealed an opportunity every entrepreneur can use.

Monica explains how answering common questions, clearing up misunderstandings, and teaching customers about an industry can turn everyday knowledge into valuable…