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February Hot Take: Why Can't We Do Business With Love?

Think about your organization's values for a second. I bet you have values such as integrity, honesty, innovation, or others that are similar. Maybe you have something like, Take Risks, or Customer Obsession, or even Embrace Curiosity. But do you have the word "love" anywhere on that list? Does even saying that in a business context make you feel a bit nervous?

While it's Valentine's Day season and we're talking about love in all its forms this time of year, I bet you never thought about including that word in any sort of business communications whatsoever except maybe to say "We love our…

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