Stop Pitching Yourself, Start Pitching Conversations

The Jessica Burgio Show · Jul 9, 2026 · 20m

I thought I was recording an episode about podcast pitching.

Instead, it turned into a conversation about something so much bigger.

After thinking through a few ideas that had been coming together for me lately, I realized why so many podcast pitches miss the mark. It's not because people aren't qualified or don't have a great story. It's because they're focused on pitching themselves instead of pitching a conversation.

And honestly, this goes far beyond podcasting.

I see entrepreneurs making this mistake all the time. We spend so much time talking about what we do that we forget to explain…