Latest / Wicked Radio with Bill Adams / Wicked Radio 5-15: Let's Judge The Messaging! - Ben & Jerry's Meltdown, The Pope's Instagram, & HBO Max

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Wicked Radio 5-15: Let's Judge The Messaging! - Ben & Jerry's Meltdown, The Pope's Instagram, & HBO Max · Wicked Radio with Bill Adams

0:04
Speaker 1: Well, somehow, some way, some weeks, I say, it's amazing
0:08
Speaker 1: we got here, but we have made it this to Thursday.
0:11
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0:17
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Speaker 1: stream in the audio podcast too, which is usually posted
0:46
Speaker 1: a few minutes after we get off the air, right here,
0:49
Speaker 1: and the news cycle yesterday, what's the messaging. In fact,
0:53
Speaker 1: it's just that messaging. That's what the news was telling
0:56
Speaker 1: us yesterday. And it's amazing how these things always come
0:58
Speaker 1: in themes. And it's amazing how some of the people
1:02
Speaker 1: and organizations with some of the biggest platforms are terrible
1:06
Speaker 1: at messaging their brand we used to call it right,
1:09
Speaker 1: their image, how they get their message out, what the
1:11
Speaker 1: messages that they talk about. Some of them are terrible
1:16
Speaker 1: at it, some of them are great at it. The GOP,
1:19
Speaker 1: as it's turned out, you know, the Republican Party, the
1:22
Speaker 1: House Republicans, they're awful at messaging. The Pope, this new
1:27
Speaker 1: pope we have. I don't know you're saying, oh my god,
1:29
Speaker 1: he's talking about the Pope again, But I'm fascinated by
1:31
Speaker 1: this development. It's only been like, what a week. He
1:34
Speaker 1: seems to be so far great at messaging. HBO, which
1:40
Speaker 1: has now made another marketing change, they may be okay
1:43
Speaker 1: at messaging maybe. And the Ben and Jerry's guy Ben Cohen,
1:47
Speaker 1: who had a meltdown in the HHS hearing yesterday, awful
1:52
Speaker 1: at messaging. And I say meltdown pun intended. We'll get
1:55
Speaker 1: to all of this stuff right now. Thanks for finding me.
1:57
Speaker 1: I appreciate it so much. Let's get to it. Let's
1:59
Speaker 1: get the it's very first piece of bad messaging. And
2:02
Speaker 1: here's the takeaway we can all take out of this
2:04
Speaker 1: whole thing. We all have platforms these days in this
2:08
Speaker 1: digital age. Anybody can create an X account or Instagram
2:11
Speaker 1: or Facebook or YouTube or you know, just here on
2:14
Speaker 1: X and build themselves up. And some people start with
2:18
Speaker 1: small accounts and they're amazing. And like I said in
2:21
Speaker 1: the introduction there, it's incredible to me how many people
2:24
Speaker 1: have massive platforms. These are famous people, artists, musicians, politicians, companies, brands, influencers,
2:32
Speaker 1: and they're still awful at getting their message across and
2:35
Speaker 1: it actually hurts their cause first and foremost. This guy,
2:41
Speaker 1: let me just give you the sound. This is the
2:43
Speaker 1: Health and Human Services budget hearing yesterday. RFK Junior got
2:46
Speaker 1: up there and he has to defend all the changes
2:48
Speaker 1: they're making. And you knew there would be protesters. Of course,
2:51
Speaker 1: that's a given because it's one of the most controversial
2:57
Speaker 1: picks of all since Trump got into aur Is. For sure,
3:01
Speaker 1: it's a controversial subject anyway, and of all of the departments,
3:04
Speaker 1: he's probably making the most groundbreaking changes. Just the fact
3:09
Speaker 1: that he's trying to get to the root cause of
3:10
Speaker 1: autism that's caused an uproar. The fact that he came
3:14
Speaker 1: from the Democratic Party that's caused an uproar. So he's
3:17
Speaker 1: already baked into the the cake here controversial. So he's
3:21
Speaker 1: talking about the budget and you knew they'd be protesters
3:24
Speaker 1: and sounded like this.
3:25
Speaker 2: Of course, these goals are.
3:26
Speaker 1: Flexed, reminded, disruptions will not be tolerated, moved down the.
3:35
Speaker 2: Hole, ansers and will be wells core.
3:38
Speaker 1: Kids and gossip by buying bombs and pays for it
3:41
Speaker 1: by kicking gives off medicaid. Okay, So the guy that's
3:47
Speaker 1: him in the end, first of all, you heard there
3:49
Speaker 1: were like four or five of them, maybe maybe six total, thrown.
3:52
Speaker 2: Out of the hearing room.
3:53
Speaker 1: The guy that you heard in the end there when
3:55
Speaker 1: he was apprehended by the cops and and thrown out
3:58
Speaker 1: of the building, that's Ben Cole. That's right, Ben and
4:01
Speaker 1: Jerry's ice cream Ben Cohen. First of all, let's talk.
4:05
Speaker 2: Let's talk about it.
4:06
Speaker 1: His messaging there as he's running out, and he followed
4:09
Speaker 1: this up with exactly what he said there to the cops,
4:11
Speaker 1: to the to the media when when he's getting tossed out. Uh,
4:15
Speaker 1: they're they're cutting the medicaid budget to fund killing kids
4:19
Speaker 1: in Gaza. First of all, that's just factually incorrect for
4:25
Speaker 1: the first part of it, right. The second thing is
4:28
Speaker 1: it's not the sixties anymore. It's not even the seventies anymore,
4:32
Speaker 1: where these kinds of protests would even work, because they've
4:35
Speaker 1: done so much of it. It's like crying wolf. Nobody
4:38
Speaker 1: is getting his message. Nobody is so crazy. Ben Cohen
4:42
Speaker 1: from Ben and Jerry's gets thrown out of there. He
4:44
Speaker 1: just looks like a lunatic. And here's a big reason
4:47
Speaker 1: why that doesn't work anymore. There's so much fatigue.
4:50
Speaker 2: Have you heard that? Have you heard that expression? Now?
4:53
Speaker 1: Throughout social media and people talking about the protests and
4:56
Speaker 1: the divide and regular hardworking people like you, they're just
5:01
Speaker 1: they're just tired of these kinds of meltdowns. They're just
5:04
Speaker 1: tired of it's not even outrageous anymore. Like it's not
5:07
Speaker 1: even that shocking anymore. And you know that's true because
5:11
Speaker 1: as soon as he stood up, he was shouted down
5:14
Speaker 1: by the sergeant in arms, whoever controls the meeting, in
5:17
Speaker 1: the budget hearing for HHS, whatever it is, immediately immediately
5:21
Speaker 1: thrown out, zero impact except him talking about himself. Horrible messaging,
5:26
Speaker 1: that's our first judgment. Terrible messaging from that guy. And
5:30
Speaker 1: by the way, you just look even crazier than you
5:33
Speaker 1: already did before. The Ben and Jerry's guys, and that's
5:36
Speaker 1: Ben Cohen. I don't know where Jerry was. Apparently he
5:37
Speaker 1: doesn't you know, he doesn't show up to protest the
5:39
Speaker 1: meetings in Congress. I have no idea here. Here's a
5:42
Speaker 1: couple of Jewish kids from Long Island that obviously moved
5:45
Speaker 1: to Vermont started the Ben and Jerry's corporation.
5:49
Speaker 2: Massive. They're billionaires. It's massive.
5:52
Speaker 1: I think Unilever bought them out, the massive parent company,
5:55
Speaker 1: and they've tried to calm them down a little bit,
5:57
Speaker 1: but still the messaging is out there. They are corport communists.
6:01
Speaker 1: They always have been. They've always done whatever they can
6:05
Speaker 1: to slam anything going on for America, first, patriotic Americans.
6:10
Speaker 1: Anything Ben and Jerry's has always been like that. They
6:13
Speaker 1: just always have. You know, I'm not big on boycotts,
6:17
Speaker 1: but honest to God, and this is kind of corny,
6:19
Speaker 1: there's one product that all lit in my house. You
6:22
Speaker 1: can guess what it is, Ben and Jerry's. I don't
6:25
Speaker 1: I just I don't want it. I don't want it here.
6:27
Speaker 1: I hate it. I hate what they stand for. I
6:30
Speaker 1: always have and that's for me going back like ten
6:32
Speaker 1: twelve years.
6:33
Speaker 2: I hate it.
6:33
Speaker 1: I don't want to support them in any way whatsoever
6:36
Speaker 1: because they've done nothing to support everyday, hardworking Americans. And
6:42
Speaker 1: correct me if I'm wrong, and you're more than welcome to.
6:44
Speaker 1: But here he was, in his screwed up version of
6:48
Speaker 1: how the world works and what's actually happening here cutting
6:51
Speaker 1: So he's protesting that meeting saying they're cutting medicaid to
6:54
Speaker 1: fund the war in Gaza. Two things wrong here, and
6:59
Speaker 1: again I go to the background of these two loons,
7:02
Speaker 1: Ben and Jerry, the two Jewish kids from Long Island
7:04
Speaker 1: who started this company. They never said anything about the
7:08
Speaker 1: October seventh attack on Israel. It kicked off this whole thing.
7:11
Speaker 1: Everybody wants to stop this war, everybody wants to stop
7:15
Speaker 1: the killing. But for him to never make the original statement,
7:19
Speaker 1: but now put on this display in public in Congress, horrible,
7:28
Speaker 1: horrible messaging. That's an awful example of it. And some
7:31
Speaker 1: of them are just bad at it. They're billionaires and
7:34
Speaker 1: they still don't get how the messaging works because he
7:36
Speaker 1: lives in a bubble and it had almost zero effect. Now,
7:41
Speaker 1: just in case you think I'm picking on the Democrats, no, no,
7:45
Speaker 1: I pick on everybody. You should know that by now.
7:48
Speaker 1: Let's go to the worst example of messaging from yesterday.
7:51
Speaker 1: This was unfortunately it's from politicians again. Here's a post
7:57
Speaker 1: that came from the House Republicans.
7:59
Speaker 2: They have their own x account. Obviously get this. Here's
8:06
Speaker 2: what they said.
8:07
Speaker 1: This is from May thirteenth, and really it's just kind
8:09
Speaker 1: of kicking up and getting some attention. Now, simple one
8:12
Speaker 1: liner from the House Republicans official account. We need to
8:16
Speaker 1: get Americans off the sidelines. Boy, that seems insulting, and
8:21
Speaker 1: you're probably thinking the first thing I am, even if
8:23
Speaker 1: you're a Democrat and you didn't vote for any of them. Well,
8:26
Speaker 1: the American people got off the sidelines and they put
8:28
Speaker 1: them in the majority.
8:30
Speaker 2: Where are the results.
8:32
Speaker 1: Just that wording in messaging is insulting. We need to
8:35
Speaker 1: get Americans off the sidelines. One of the first comments
8:37
Speaker 1: on the post was fantastic and it kind of summed
8:39
Speaker 1: it up better than I could, So I'll read it
8:41
Speaker 1: for you.
8:41
Speaker 2: Houses.
8:42
Speaker 1: In session one hundred and thirty two days long breaks
8:45
Speaker 1: ten days in February, April, month long August recess, you
8:48
Speaker 1: passed few major bills, raising questions about who is truly
8:52
Speaker 1: on the sidelines. Hint, it's the congressional GOP. That's a
8:56
Speaker 1: good comment, that's well written right there. Now follow that
9:01
Speaker 1: bad messaging up with a really bad look. Now keep
9:05
Speaker 1: in mind that this political these group of politicians, this
9:09
Speaker 1: group of politicians just told Americans to get off the
9:12
Speaker 1: sidelines and lo and behold. A day after that comes out,
9:16
Speaker 1: you got a guy in Congress who's part of the
9:19
Speaker 1: House Republicans who fell asleep when they're supposed to be
9:23
Speaker 1: voting on a bill.
9:25
Speaker 2: That's a bad look. His name is Now.
9:27
Speaker 1: There were a couple of people in Congress yesterday that
9:29
Speaker 1: fell asleep, but this guy was the worst example.
9:33
Speaker 2: Blake Moore.
9:34
Speaker 1: This guy's from Utah. He's a congressman. He's been in
9:37
Speaker 1: a couple of terms. By the way, now this is
9:39
Speaker 1: all part of the House Ways and Means Committee debating
9:43
Speaker 1: the Reconciliation Bill, of the big the thing that Trump's
9:46
Speaker 1: calling that.
9:46
Speaker 2: Big beautiful bill.
9:48
Speaker 1: Put it altogether in a big, beautiful bill. So they're
9:50
Speaker 1: voting on it. And it was late into the night.
9:52
Speaker 1: I get it, it was before five o'clock in the morning.
9:54
Speaker 1: I totally understand that inexcusable, A terrible, terrible, look in
9:59
Speaker 1: the messaging, especially after your own party said you gotta
10:02
Speaker 1: get off the sidelines, you know, talking to wats and
10:04
Speaker 1: everyday Americans. When this guy falls asleep when his vote
10:08
Speaker 1: was tinny, miss Tinny, no, missus fishbock, missus fishbock No,
10:13
Speaker 1: mister Moore, mister Moore.
10:17
Speaker 2: Wake up, mister Moore.
10:22
Speaker 1: No. And they wake him up, and there was some
10:26
Speaker 1: Minnesota representative right next to him. She had to like
10:29
Speaker 1: gently like nudge him on the shoulder, and he, I mean,
10:31
Speaker 1: he's out, he's sound asleep.
10:34
Speaker 2: He wakes up with no I vote.
10:36
Speaker 1: No.
10:37
Speaker 2: You really think he was paying attention.
10:39
Speaker 1: And I've heard the owe, I've heard the defense from
10:41
Speaker 1: his office and everybody else. And I guess his Utah
10:45
Speaker 1: constituents that seem to love the guy. Well, it was
10:47
Speaker 1: an early all night or voting. It was before five
10:50
Speaker 1: o'clock in the morning. Yeah, Tell that two hard working
10:55
Speaker 1: Americans who have to get up at three o'clock in
10:57
Speaker 1: the morning, four o'clock and they work twelve hour shifts
10:59
Speaker 1: with their hands in the hot sun, or roofers or
11:04
Speaker 1: construction people or plumbers or electricians. Tell that to real Americans.
11:08
Speaker 1: And again, I'll go back to it because this is
11:12
Speaker 1: just the worst look of all time when it's a
11:14
Speaker 1: day after your own party. The GOP sent out a
11:17
Speaker 1: message saying, we need to get Americans off the sidelines.
11:20
Speaker 2: No, you know what you need to do.
11:22
Speaker 1: You need to get your Congress people to stop falling
11:24
Speaker 1: asleep in meetings. That's what you need to do.
11:27
Speaker 2: Terrible. That may be the.
11:29
Speaker 1: Worst look of That was worse than the Ben and
11:30
Speaker 1: Jerry's look. Terrible messaging. But now that we've had two
11:34
Speaker 1: terrible messages coming across yesterday from the headlines, let's get
11:38
Speaker 1: to a great one. I know you're thinking I'm talking
11:43
Speaker 1: way too much about the.
11:44
Speaker 2: Pope these days.
11:45
Speaker 1: I get it, and I totally understand it. I'm sorry.
11:48
Speaker 1: I know it's a week. I'm fascinated by this guy,
11:52
Speaker 1: so far fascinated because we don't completely there's a lot
11:56
Speaker 1: of mystery. We don't completely know exactly where we stand,
12:00
Speaker 1: and everybody's trying to find out where he stands on
12:02
Speaker 1: all these major issues facing the world and the Church
12:05
Speaker 1: and where.
12:05
Speaker 2: Is is he woke? Is he not?
12:07
Speaker 1: Is he?
12:09
Speaker 2: And we don't know yet.
12:10
Speaker 1: Fully, but we're gonna find out because the Vatican came
12:15
Speaker 1: out yesterday and with a message that said, this pulpe,
12:18
Speaker 1: Pope Leo, the American Pope, now has a new X
12:24
Speaker 1: and Instagram account.
12:26
Speaker 2: The Pupe on Instagram, and.
12:28
Speaker 1: According to the Vatican, he will be active and he
12:31
Speaker 1: will be managing it himself. First of all, great messaging
12:36
Speaker 1: from the Vatican clearing that up right away that who
12:39
Speaker 1: will be writing this thing? Because I know that Pope
12:40
Speaker 1: Francis before him actually had social media, was the first
12:43
Speaker 1: social media pope. I always kind of doubted whether it
12:45
Speaker 1: was actually him writing the stuff or not. He was
12:47
Speaker 1: really old too.
12:48
Speaker 2: At the end.
12:48
Speaker 1: He wasn't in very good shape. This pope's younger, and
12:51
Speaker 1: he's going to be actively posting on X and Instagram.
12:56
Speaker 1: Now I'm way more interested in the Instagram accounts. I
13:00
Speaker 1: don't exactly want to see some Pupe beach pictures.
13:03
Speaker 2: I don't want to see that, obviously. I don't think
13:05
Speaker 2: we all do.
13:05
Speaker 1: But that will be fascinating and I don't think it's
13:07
Speaker 1: going to be anything too controversial. So the Pope announces
13:10
Speaker 1: that he's going to have an Instagram account, let's just
13:12
Speaker 1: go check it in real time and see how many
13:14
Speaker 1: followers he has as of this moment. By the way,
13:17
Speaker 1: if you're going to follow the pulpe on Instagram, it's
13:20
Speaker 1: pontiff X pontiff ex. I think that's the same thing
13:24
Speaker 1: on X. By the way, as of right now, he's
13:27
Speaker 1: got twelve point seven million followers. That didn't take long.
13:32
Speaker 1: You don't think this guy has influence. And this is
13:35
Speaker 1: why I call this great messaging, because if this is
13:38
Speaker 1: a guy that can reach the masses in the modern
13:43
Speaker 1: age and actually get through to people and seems seems
13:47
Speaker 1: to be approachable, that's.
13:49
Speaker 2: A massive, massive win.
13:51
Speaker 1: That's fat I think that's this is why I'm so
13:53
Speaker 1: fascinated by it. This is a real different age and
13:55
Speaker 1: a world leader that obviously just going by this and
13:58
Speaker 1: there are what one point four billion Catholics. I think
14:01
Speaker 1: that he persuades and more and growing. Apparently for the
14:03
Speaker 1: first time in a long time, this is a guy
14:07
Speaker 1: that really may take the Catholic Church at least, and
14:10
Speaker 1: we've all kind of fallen off the wayside at least
14:12
Speaker 1: I have into a new direction. If he knows how
14:14
Speaker 1: to communicate, and I think he does not. Just the
14:17
Speaker 1: fact that he can do messaging and appearances in English,
14:22
Speaker 1: he just seems to be more common sense, more relatable,
14:26
Speaker 1: a good communicator, is what I'm saying. So here's an
14:28
Speaker 1: example of great messaging. The Instagram account. So he's got
14:32
Speaker 1: twelve point seven million followers already, it's less than twenty
14:35
Speaker 1: four hours old. Oh and he's thirty three following. That
14:39
Speaker 1: means he's following thirty three people. Who's the pope following?
14:43
Speaker 2: Let's look and it looks like a bunch of bishops.
14:47
Speaker 1: Are the cardinals Britney spears? Just kidding, No, he's not
14:51
Speaker 1: following Britney. That would be awesome, though, I can help you.
14:56
Speaker 1: So that's amazing. I think that's incredible. And this is
14:58
Speaker 1: a guy so far, like I said, we don't know,
15:00
Speaker 1: oh what we're gonna find out. You can't be that
15:02
Speaker 1: transparent and not know how somebody stands on the issues. Now,
15:07
Speaker 1: his brother back in Chicago had done a couple of interviews.
15:11
Speaker 1: I think one was with Piers Morgan and he kind
15:12
Speaker 1: of gave an insight because Piers asked a great question,
15:14
Speaker 1: he said, what is he? Is this the woke pope?
15:17
Speaker 1: And he said he's not woke. He's probably liberal, but
15:20
Speaker 1: not woke. And I think a lot of Catholics would say,
15:24
Speaker 1: all right, that's something we can deal with because you
15:26
Speaker 1: kind of have to be you know, an open hearted,
15:30
Speaker 1: you know, bleeding heart. You want everybody to be happy,
15:33
Speaker 1: you know, kumbaya to be pope anyway. But if you're
15:36
Speaker 1: not woke, I think a lot of people would be
15:38
Speaker 1: happy with that. So the Pope's Instagram is an example
15:40
Speaker 1: of I'm just fascinating that we're talking about pope and
15:43
Speaker 1: Instagram and the same thing. Anex that's great messaging, that's
15:47
Speaker 1: that's an example of how you actually do it. And
15:50
Speaker 1: this is somebody, I think, by the way, not just
15:52
Speaker 1: because he's American, I think this is somebody that the
15:55
Speaker 1: leader of the free world, that would be President Trump,
15:58
Speaker 1: who's making great strides in the Middle East right now
16:01
Speaker 1: and securing a lot of money deals. I think this
16:03
Speaker 1: is a pope that somebody Trump can really work with.
16:08
Speaker 1: I really do not just influence, not strong arm, but
16:10
Speaker 1: can actually communicate with. I really believe that, like let's say,
16:14
Speaker 1: on Instagram or X, this Pope Leo is coming out with,
16:17
Speaker 1: you know, like Francis did this message about America shouldn't
16:21
Speaker 1: have borders and everyone should be welcoming all this other stuff.
16:25
Speaker 1: I think this is a pope that Trump can say look, Padre,
16:29
Speaker 1: drop the messaging about.
16:31
Speaker 2: The open borders. Then we're gonna have a big, beautiful wool.
16:34
Speaker 2: I think this is something.
16:35
Speaker 1: I think this is somebody that Pope can influence, that
16:37
Speaker 1: Trump can actually influence.
16:38
Speaker 2: I don't know.
16:38
Speaker 1: We'll see that's good messaging, and then we have one
16:41
Speaker 1: that's up for grabs. You tell me whether this is
16:43
Speaker 1: good or bad. First of all, the initial decision to
16:47
Speaker 1: change the name of HBO Max HBO's streaming service, to
16:52
Speaker 1: just Max, was really stupid.
16:55
Speaker 2: That's just stupid.
16:56
Speaker 1: I will guarantee you, knowing media like I do, I'll
16:59
Speaker 1: guarantee this was some marketing genius consultant brought in for
17:03
Speaker 1: hundreds of thousands of dollars a few years ago and said,
17:07
Speaker 1: you know what you need. You know it's gonna get
17:09
Speaker 1: more subscriptions, Drop the HBO and just call it Max.
17:15
Speaker 1: As if anybody was gonna use that, Did you ever
17:19
Speaker 1: call it max? Everybody called it HBO Max or just
17:23
Speaker 1: HBO the streaming service. Everybody did so it didn't work,
17:27
Speaker 1: but I'll give them credit. They probably either fired that
17:31
Speaker 1: genius marketing consultant or brought them in again and they
17:35
Speaker 1: got paid twice to go back to.
17:39
Speaker 2: HBO Max.
17:40
Speaker 1: So here's the original saying, you all know that HBO sound, right,
17:45
Speaker 1: that's Max. That's HBO like the beginning of all the
17:49
Speaker 1: Sopranos shows. Everybody knows that sound. Why in the world
17:53
Speaker 1: would you ever get rid of it in the first place.
17:56
Speaker 1: But I'll give them themselves credit. I'll get them credit
17:58
Speaker 1: because they made fun of themselves for making the change,
18:00
Speaker 1: and now they're back and apparently they announced a new
18:02
Speaker 1: Superman series or show or two or whatever.
18:04
Speaker 2: So that one's undecided. We'll see.
18:06
Speaker 1: But it happens all the time. I guarantee it's coming
18:10
Speaker 1: from marketing consultants.
18:11
Speaker 2: These companies.
18:12
Speaker 1: They overthink themselves and they think they have to justify.
18:15
Speaker 2: Making a move.
18:16
Speaker 1: We're gonna make a move. I'm new in the marketing department.
18:19
Speaker 1: I have to change something, get back in touch with people,
18:25
Speaker 1: your audience. Nobody cares if you make a change in
18:29
Speaker 1: the name. Nobody does. Just go with what people want.
18:32
Speaker 1: That's the good messaging. So I'm leaning towards giving HBO
18:36
Speaker 1: a good grade on the messaging of that one, because
18:38
Speaker 1: at least they corrected their mistake.
18:39
Speaker 2: But shouldn't have mait it in the first place, all Right,
18:42
Speaker 2: I'm out of here.
18:43
Speaker 1: It's already Thursday. We're motoring towards the Friday and the
18:46
Speaker 1: weekend tomorrow. Who knows what's gonna be in the headlines
18:49
Speaker 1: or we're gonna we're gonna figure it all out. And
18:51
Speaker 1: the takeaway and the takeaway today is we all need
18:55
Speaker 1: to be better at messaging. So learn from this stuff.
18:57
Speaker 1: Learn from a good messenger like the Pope, maybe even HBO,
19:02
Speaker 1: but the bad people like that messaging from the GOP
19:04
Speaker 1: and Ben and Jerry's awful. We all have platforms these days.
19:08
Speaker 1: You boil it down. It's amazing how people with the
19:10
Speaker 1: biggest platforms are terrible at messaging. It doesn't have to be.
19:13
Speaker 1: You figure out your brand all right, and me we'll
19:16
Speaker 1: talk about it tomorrow. In the meantime, make sure you
19:18
Speaker 1: follow all the social channels Wicked Wisdom with Bill Adams.
19:21
Speaker 1: That's where the Wicked Radio livestream lives and breathes and
19:23
Speaker 1: replay as well here on X and on Facebook and
19:27
Speaker 1: on YouTube, and the audio podcast will be posted in
19:29
Speaker 1: a couple of minutes. The Facebook thing, I can't stop it.
19:33
Speaker 1: It's just it's growing way more than the X account is.
19:36
Speaker 1: So make sure you go to Wicked Wisdom with Bill Adams.
19:39
Speaker 1: The Facebook page. You may not like Facebook, I get it,
19:42
Speaker 1: but I'm gonna put some exclusive things on there pretty soon,
19:44
Speaker 1: so make sure you follow on there, and in the meantime,
19:47
Speaker 1: have a wicked awesome Thursday. We're very close to Friday.
19:50
Speaker 2: Are so enjoy it. It's not a messaging. We'll talk
19:53
Speaker 2: to you about
20:00
Speaker 1: St