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Your AI Doesn’t Need Better Prompts. It Needs a Memory. | Ben Finklea
What if the biggest limitation of AI isn’t its ability to generate answers—but its inability to remember why those answers matter?
Ben Finklea is a longtime marketing leader, entrepreneur, former marketing agency owner, and fractional CMO who has spent much of his career helping businesses grow. In this conversation, he explains why he believes context may be more important than increasingly sophisticated prompting.
Ben makes a distinction between a prompt and context: a prompt is the instruction, while context is the story behind the instruction. Without that history, he argues, an AI can…
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