Latest / DairyTalk by Helmut Demmelhuber
DairyTalk 146: Why Color Sells - Understanding Buyer Bias in Holstein Genetics - by Helmut Demmelhuber
Color shouldn’t matter in Holstein breeding — yet it strongly influences buyer behavior. Dark-patterned animals consistently sell faster and at higher prices, driven not by genetics or performance, but by market psychology and visual appeal. Export customers, auction buyers, and social media trends all reinforce this bias. While color can have economic impact, true breeding decisions must remain focused on function, genetics, and long-term herd goals.
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