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Unsexy Industry. Big Upside.

What happens when you bring Silicon Valley tech thinking into an “unsexy” industry? Alex Jekowsky, Co-founder and CEO of Cents, shares how his vertically integrated platform is quietly transforming garment care—starting with laundromats. In this conversation, Alex breaks down what it takes to digitize an analog industry, earn operator trust, and build deep value with a lean team. If you’ve ever wondered what it really means to build vertical SaaS for SMBs, this is a masterclass.

Key Takeaways

Start with digitization, not disruption—operators don’t need revolution, they need visibility and…

The skinny

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