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42 - Why Smart CEOs Design Their Exit Long Before They Sell

CEOs who want the option to sell their company later must run it with the operational discipline, customer traction, and leadership structure investors expect long before an exit process begins.

Many CEOs delay thinking about exit readiness because it feels premature or distracting from growth.

The hidden risk is that companies built around founder effort, weak metrics, or informal operations become difficult or impossible to sell, even when the business itself appears successful.

Key Takeaways:

1. Exit readiness begins years before a transaction.

Companies that exit successfully already…

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