Latest / Open Tabs / 🎧 Utility is the digital strategy word of the year

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🎧 Utility is the digital strategy word of the year · Open Tabs

• 0:00
  SPEAKER_00: Welcome to OpenTabs,
• 0:02
  SPEAKER_00: everyone,
• 0:03
  SPEAKER_00: our twice-weekly Substack Live where we talk about the stories taking up space
• 0:08
  SPEAKER_00: in our tabs, our feeds, and our brains.
• 0:11
  SPEAKER_00: Hi, Melissa.
• 0:12
  SPEAKER_00: Hi, Megan.
• 0:14
  SPEAKER_00: Hi.
• 0:16
  SPEAKER_00: Okay, we have some fun topics lined up for today, so just gonna jump straight into it.
• 0:23
  SPEAKER_00: So this is kind of exciting for me, at least, because I love Reddit.
• 0:27
  SPEAKER_00: But Reddit is testing out a new way to watch and listen to the viral posts on their platform.
• 0:35
  SPEAKER_00: So they're going to create a video Reddit experience.
• 0:40
  SPEAKER_00: And this is largely inspired.
• 0:42
  SPEAKER_00: I don't know if you guys get this on your all's feeds a lot,
• 0:45
  SPEAKER_00: but the Viral Reddit posts that people then rip off and will make TikToks
• 0:51
  SPEAKER_00: and even their entire podcasts dedicated to just reading viral Reddit posts.
• 0:58
  SPEAKER_00: And this is Reddit trying to get a slice of that pie.
• 1:03
  SPEAKER_00: So they've noticed all the Reddit content on TikTok specifically, the CEO called out.
• 1:11
  SPEAKER_00: They are going to create a text-to-speech feature
• 1:16
  SPEAKER_00: where people can narrate their Reddit posts,
• 1:21
  SPEAKER_00: and they're calling it a spoken Reddit format,
• 1:25
  SPEAKER_00: so likening it to a podcast, but a very short one, I guess.
• 1:32
  SPEAKER_00: So I wonder if you guys have any thoughts on yet.
• 1:36
  SPEAKER_00: I feel like Reddit was kind of like the final holdout of like social media.
• 1:40
  SPEAKER_00: I know it's been like debated is Reddit a social media platform or not,
• 1:44
  SPEAKER_00: but I feel like they were one of the last holdouts on video and they have succumbed
• 1:50
  SPEAKER_00: to it finally.
• 1:54
  SPEAKER_02: Yeah, I don't know if we needed native video on Reddit.
• 1:57
  SPEAKER_02: Like I feel like part of the beauty of it was pulling from other places
• 2:01
  SPEAKER_02: and like embedding and that it was so friendly with the other websites in that way
• 2:05
  SPEAKER_02: because they're so anti each other that it was like the one place where you could go
• 2:08
  SPEAKER_02: and like everything is linked.
• 2:10
  SPEAKER_02: And the fact that they're doing native video,
• 2:12
  SPEAKER_02: it's like,
• 2:12
  SPEAKER_02: then they're going to start prioritizing that over other things and make it harder
• 2:16
  SPEAKER_02: to link out because once they want to keep you on their platform,
• 2:20
  SPEAKER_02: they make it difficult to leave their platform.
• 2:22
  SPEAKER_02: So I think this represents a larger strategic shift that is super interesting.
• 2:28
  SPEAKER_02: But I also think that it's going against one of Reddit's core value props, which is anonymity.
• 2:34
  SPEAKER_02: Because it's adding more like signal and identifying features to your Reddit post in
• 2:41
  SPEAKER_02: a way that I don't think is aligned with how people are using Reddit.
• 2:48
  SPEAKER_01: That is really interesting to hear that perspective, Megan.
• 2:53
  SPEAKER_01: I mean, I think my instinct on this is that when I think of Reddit,
• 3:01
  SPEAKER_01: You know how we talk about other platforms and we're like,
• 3:03
  SPEAKER_01: okay, Instagram is like the photo.
• 3:05
  SPEAKER_01: It's like where photographers go and how we'll like liken Substack to,
• 3:10
  SPEAKER_01: you know, writers.
• 3:11
  SPEAKER_01: This is like the writing form.
• 3:13
  SPEAKER_01: Like whether or not you agree with it, whatever.
• 3:14
  SPEAKER_01: It's just how it's sort of like formulated.
• 3:16
  SPEAKER_01: When I think of Reddit, I think of it as the engagement platform.
• 3:20
  SPEAKER_01: It's like the discourse in the comments and like that's its primary feature.
• 3:24
  SPEAKER_01: It's like the conversation.
• 3:26
  SPEAKER_01: And so On one hand, I'm not totally understanding the approach to video.
• 3:33
  SPEAKER_01: I actually think if video can help some of the posts actually get distributed out
• 3:39
  SPEAKER_01: into the world more, I think that's interesting to me.
• 3:42
  SPEAKER_01: I actually think of if there's a way to sort of record it with tone
• 3:49
  SPEAKER_01: from whoever is creating it and it can go out.
• 3:54
  SPEAKER_01: And then the idea like it brings people back to Reddit to then To me, that feels interesting.
• 4:01
  SPEAKER_01: But to your point, Megan,
• 4:03
  SPEAKER_01: if the goal here is to yawn, yawn, yawn,
• 4:07
  SPEAKER_01: follow the same thing that every other platform does,
• 4:10
  SPEAKER_01: which is try to create video to then prioritize video to then keep people on Reddit,
• 4:15
  SPEAKER_01: I don't know.
• 4:16
  SPEAKER_01: That feels weird.
• 4:17
  SPEAKER_01: But to me, again, this has been interesting because it's like You see other publications.
• 4:24
  SPEAKER_01: I feel like even People Magazine has taken stuff from Reddit and it's like,
• 4:28
  SPEAKER_01: well, this was a controversial thing that came up in Reddit.
• 4:31
  SPEAKER_01: It's like a headline you can see.
• 4:32
  SPEAKER_01: So I think if there's a way to sort of, again,
• 4:36
  SPEAKER_01: prioritize the discourse,
• 4:38
  SPEAKER_01: the conversation, because that's the core to me with this, great.
• 4:42
  SPEAKER_01: But if it, I don't know, why fundamentally change what is working with it?
• 4:48
  SPEAKER_01: I don't know.
• 4:49
  SPEAKER_02: Yeah, to me this feels like them taking a look at like the Too Hot Takes podcast,
• 4:53
  SPEAKER_02: which have you guys seen that one where it's like a woman and she usually has
• 4:58
  SPEAKER_02: a co-host and she talks through a Reddit like am I the asshole or some sort
• 5:04
  SPEAKER_02: of Reddit story and then they discuss like who's in the right here
• 5:07
  SPEAKER_02: and they add their color commentary.
• 5:09
  SPEAKER_02: That's why people are watching for her like The reading of it,
• 5:13
  SPEAKER_02: the added commentary,
• 5:14
  SPEAKER_02: then the like,
• 5:15
  SPEAKER_02: let's go through and decide who's right and wrong and talk through both sides here.
• 5:19
  SPEAKER_02: Like that's the value of the content, not the video element.
• 5:24
  SPEAKER_02: Like that's the video is like the delivery mechanism,
• 5:27
  SPEAKER_02: but the creator value add there is that editorialization and that contextualization
• 5:32
  SPEAKER_02: and that commentary,
• 5:33
  SPEAKER_02: that reaction,
• 5:34
  SPEAKER_02: that simply adding a video feature to Reddit is not going to give it the same,
• 5:40
  SPEAKER_02: the same like Yeah,
• 5:47
  SPEAKER_00: and as a Redditor, I don't always love calling myself that.
• 5:53
  SPEAKER_00: It's the truth.
• 5:54
  SPEAKER_00: Actually, okay, I have a question.
• 5:57
  SPEAKER_01: As a Redditor, are there Reddit creators?
• 6:02
  SPEAKER_00: There are definitely, like, people who are known.
• 6:05
  SPEAKER_00: There are, like, people, the moderators of subreddit.
• 6:08
  SPEAKER_00: That's what I was going to say.
• 6:09
  SPEAKER_01: To me, it's always been, like, the moderator, the mods.
• 6:12
  SPEAKER_00: Yeah, the mods of subreddit.
• 6:14
  SPEAKER_00: The specific communities on Reddit are, like, celebrities.
• 6:18
  SPEAKER_00: They're literally, like, influencing the content that goes up on the subreddit.
• 6:23
  SPEAKER_00: Then you also have, like, Reddit creators.
• 6:27
  SPEAKER_00: We talked about, I want to say in January, the Chive guy who went.
• 6:32
  SPEAKER_00: It's like super viral on Reddit.
• 6:34
  SPEAKER_00: And if you guys missed it,
• 6:37
  SPEAKER_00: there is a very popular cooking Reddit and it's supposed
• 6:42
  SPEAKER_00: to be like has both professional chefs and amateurs
• 6:46
  SPEAKER_00: and like they exchange information.
• 6:48
  SPEAKER_00: Amateurs will ask the professional chefs questions.
• 6:51
  SPEAKER_00: Chefs will ask each other for advice.
• 6:54
  SPEAKER_00: And this one professional chef, I think, no, he was just a home cook, like an amateur home cook.
• 6:59
  SPEAKER_00: He wanted to perfect his chive chopping skills.
• 7:03
  SPEAKER_00: So for, I want to say,
• 7:04
  SPEAKER_00: at least three months every day,
• 7:06
  SPEAKER_00: he would He would post a video of the results of his chive chopping,
• 7:13
  SPEAKER_00: and he's trying to get them as tiny as possible,
• 7:16
  SPEAKER_00: and professional chefs would rate him each day.
• 7:20
  SPEAKER_00: And people would be like,
• 7:21
  SPEAKER_00: oh my gosh, it's like 6 p.m. Eastern, he hasn't posted his chives yet, where is he?
• 7:27
  SPEAKER_00: Tens and tens of thousands of upvotes
• 7:30
  SPEAKER_00: and eventually Philadelphia Cream Cheese started doing targeted ads.
• 7:37
  SPEAKER_00: But he was a celebrity or an influencer on Reddit.
• 7:43
  SPEAKER_00: Nobody knew who he was.
• 7:46
  SPEAKER_00: I think maybe we saw his part of his hand in one of his pictures.
• 7:50
  SPEAKER_00: I knew his handle.
• 7:52
  SPEAKER_00: You all know people's handles.
• 7:54
  SPEAKER_01: But I was going to ask in general, People are anonymous.
• 7:58
  SPEAKER_00: Yeah, it's largely anonymous.
• 8:01
  SPEAKER_00: I don't know anyone's faces on Reddit.
• 8:04
  SPEAKER_00: I'll know their usernames and their tags.
• 8:09
  SPEAKER_00: And people, for profile pictures, it's always a little animation.
• 8:13
  SPEAKER_00: Maybe there are people who use an actual picture of their face, but it's largely anonymous.
• 8:19
  SPEAKER_00: And that's why you get these crazy viral Like,
• 8:23
  SPEAKER_00: am I the asshole posts because it's anonymous
• 8:25
  SPEAKER_00: and people feel comfortable confessing,
• 8:28
  SPEAKER_00: sharing things that they wouldn't be comfortable doing on Instagram, for example.
• 8:35
  SPEAKER_01: So I guess what is coming to mind is like,
• 8:38
  SPEAKER_01: is this like the next space for like the creators to, you know what I mean?
• 8:45
  SPEAKER_01: Like, is this going to be like,
• 8:47
  SPEAKER_01: is it going to become that like even more You know,
• 8:51
  SPEAKER_01: recently,
• 8:52
  SPEAKER_01: obviously, Emma,
• 8:53
  SPEAKER_01: you've been helping me with the Swell Club and like setting up,
• 8:57
  SPEAKER_01: you know,
• 8:57
  SPEAKER_01: the Amazon storefront and how the storefront from the back end now,
• 9:00
  SPEAKER_01: it's so interesting how it's so set up for creators
• 9:04
  SPEAKER_01: and how it's like literally like almost making Amazon like a social platform
• 9:08
  SPEAKER_01: as well.
• 9:10
  SPEAKER_01: And it's just interesting.
• 9:11
  SPEAKER_01: Like, is this now?
• 9:13
  SPEAKER_01: It just makes me think of like, Megan,
• 9:15
  SPEAKER_01: I'm like taking a note out of your book where it's like,
• 9:18
  SPEAKER_01: And now the advertising starts because advertising against video is like,
• 9:23
  SPEAKER_01: and then fill in the blank from there.
• 9:24
  SPEAKER_01: So like, is that what's happening now, do we think?
• 9:28
  SPEAKER_00: It'll be interesting to see how advertisers,
• 9:32
  SPEAKER_00: I think they said they're planning on releasing this in Q1 of next year.
• 9:37
  SPEAKER_00: So I think that'll be interesting, like the video component of it.
• 9:40
  SPEAKER_00: Obviously you get like static ads on But I feel like a lot of brand advertising
• 9:47
  SPEAKER_00: on Reddit is like AMA style.
• 9:50
  SPEAKER_00: So like users asking questions,
• 9:53
  SPEAKER_00: like brands will bring on their CMO or like somebody notable on their team or like
• 9:59
  SPEAKER_00: an expert in a related field.
• 10:01
  SPEAKER_00: So there's like value there and it's always like it matches the tone of the platform
• 10:08
  SPEAKER_00: a lot, which is like information exchange and to your point, Melissa, engagement.
• 10:13
  SPEAKER_00: So it will be interesting to see how and when they integrate, how they work that in with video.
• 10:21
  SPEAKER_00: Yeah, that would be interesting to see.
• 10:23
  SPEAKER_00: Because Redditors can get sticky about brands coming on the platform.
• 10:32
  SPEAKER_02: Yeah, another interesting component of this is like Reddit is kind of seen
• 10:36
  SPEAKER_02: as like we were talking about where people can be honest about their opinions
• 10:40
  SPEAKER_02: because it's anonymous.
• 10:41
  SPEAKER_02: And a lot of the AIs are pulling from Reddit to like make decisions
• 10:46
  SPEAKER_02: and crowdsource essentially based on all of the really well-organized
• 10:50
  SPEAKER_02: and moderated communities there.
• 10:52
  SPEAKER_02: And a trend that I'm seeing to my point about like the apps not playing nicely
• 10:56
  SPEAKER_02: with each other, there is...
• 10:59
  SPEAKER_02: Amazon has changed their emails that they send to Google so
• 11:03
  SPEAKER_02: that it doesn't show you what the products are easily so that
• 11:06
  SPEAKER_02: the Google AI cannot use your Amazon confirmation email to pull that for data and
• 11:13
  SPEAKER_02: to help them make decisions about your customer profile.
• 11:17
  SPEAKER_02: Basically,
• 11:17
  SPEAKER_02: they're obscuring your receipt so that Google can't get the information
• 11:22
  SPEAKER_02: about what you're purchasing on Amazon because they want to be the place
• 11:26
  SPEAKER_02: where you go, the one-stop shopping destination.
• 11:29
  SPEAKER_02: But that leads to just a shittier experience for the customer
• 11:32
  SPEAKER_02: because now it's harder for you to search for your products in the email.
• 11:36
  SPEAKER_02: And it's harder for you to get the information you need.
• 11:38
  SPEAKER_02: And so even this,
• 11:39
  SPEAKER_02: I'm like,
• 11:40
  SPEAKER_02: is this an attempt at obscuring data and written words in a way that is harder
• 11:46
  SPEAKER_02: for other platforms to take?
• 11:48
  SPEAKER_02: And then if they get everyone in the habit of voice texting,
• 11:53
  SPEAKER_02: that's something that they can, yes,
• 11:55
  SPEAKER_02: transcribe,
• 11:56
  SPEAKER_02: but then they can guard that transcription better
• 11:59
  SPEAKER_02: than they could just like written text.
• 12:05
  SPEAKER_02: That's a really good point.
• 12:06
  SPEAKER_01: Wow, I didn't even think of that.
• 12:08
  SPEAKER_01: Me either.
• 12:10
  SPEAKER_01: That's a really good point.
• 12:12
  SPEAKER_01: It also makes me think, like, I think where, I mean, that is fascinating.
• 12:19
  SPEAKER_01: I think about it, the first word that comes to mind for me is distribution.
• 12:23
  SPEAKER_01: Like, I just think about, like,
• 12:25
  SPEAKER_01: how you could, like, Again,
• 12:29
  SPEAKER_01: just even audio-wise,
• 12:31
  SPEAKER_01: you can listen to all the Reddits and just reaching more people and grabbing more
• 12:37
  SPEAKER_01: of their attention in different ways just because Reddit does
• 12:40
  SPEAKER_00: require such focus.
• 12:41
  SPEAKER_00: You have to really like, yeah.
• 12:45
  SPEAKER_01: And so is there a way to sort of get so much of it?
• 12:49
  SPEAKER_01: I don't know.
• 12:50
  SPEAKER_01: It's so interesting.
• 12:51
  SPEAKER_01: I don't know.
• 12:52
  SPEAKER_01: I'm just trying to even wrap my head around it because so much of what I love is
• 12:55
  SPEAKER_01: that experience of the upvote, downvote, and then going through the comments.
• 13:00
  SPEAKER_01: I wonder how this, and again, I think maybe with AI, there's a way to do it.
• 13:07
  SPEAKER_01: Like maybe you summarize it.
• 13:08
  SPEAKER_01: Like maybe there's,
• 13:09
  SPEAKER_01: you know,
• 13:09
  SPEAKER_01: you could see some of these,
• 13:10
  SPEAKER_01: like some of the ones that I like,
• 13:12
  SPEAKER_01: you guys know,
• 13:13
  SPEAKER_01: I won't say it on here,
• 13:14
  SPEAKER_01: but like there's some individuals who like,
• 13:15
  SPEAKER_01: I literally like,
• 13:17
  SPEAKER_01: Every month will, like, just, like,
• 13:19
  SPEAKER_01: Google their name and Reddit and then go to,
• 13:21
  SPEAKER_01: like, some of the subreddits and be like, what's the latest?
• 13:24
  SPEAKER_01: Like, you know, that's where I get my news and stuff.
• 13:26
  SPEAKER_01: Like, truly, like,
• 13:27
  SPEAKER_01: some of the things that I,
• 13:28
  SPEAKER_01: you know, it's like we're all just interested in hyper-niche internet topics.
• 13:34
  SPEAKER_01: I would listen to it in a podcast form.
• 13:36
  SPEAKER_01: Like, if A, I put it together in a, like, you know, it's like a, you know, like the Spotify DJ.
• 13:41
  SPEAKER_00: Like, I was going to say, I feel like I could see us, like, opening stuff.
• 13:47
  SPEAKER_00: Sorry, what was that, Megan?
• 13:49
  SPEAKER_02: Do you listen to Substacks?
• 13:50
  SPEAKER_02: Because that's a feature where you can like listen to people's Substacks.
• 13:53
  SPEAKER_02: I listen to a lot of Substacks.
• 13:55
  SPEAKER_01: Yeah.
• 13:55
  SPEAKER_01: I don't.
• 13:56
  SPEAKER_01: I should.
• 13:57
  SPEAKER_01: I mean, I feel like I'm so like behind the times with my like podcast.
• 14:01
  SPEAKER_01: I have like such small windows of time, to be honest with you, where I can't listen.
• 14:05
  SPEAKER_01: And most of the time,
• 14:06
  SPEAKER_01: I just turn on the toast because like the emotion I want to feel is like,
• 14:10
  SPEAKER_01: I want to feel informed and I want to giggle.
• 14:12
  SPEAKER_01: And I know I can get that really quickly.
• 14:15
  SPEAKER_01: So that's where I'm scratching that itch.
• 14:20
  SPEAKER_01: And when I think of listening to a Substack, I feel like it's going to be long.
• 14:24
  SPEAKER_01: Not that I don't like that.
• 14:28
  SPEAKER_01: It's just very rare that I'm in the car by myself for a length of time to consume.
• 14:32
  SPEAKER_01: And that's where I would do it.
• 14:34
  SPEAKER_01: No, that makes sense.
• 14:35
  SPEAKER_00: It's like audio.
• 14:37
  SPEAKER_00: It's a different vibe for you.
• 14:39
  SPEAKER_00: Like what you would typically consume on Substack is not your audio vibe.
• 14:43
  SPEAKER_00: It's your reading vibe.
• 14:45
  SPEAKER_00: Exactly.
• 14:46
  SPEAKER_01: A hundred percent.
• 14:47
  SPEAKER_01: And if I'm going to like read, I probably would.
• 14:49
  SPEAKER_01: There's this other option.
• 14:51
  SPEAKER_01: It's just like hasn't risen high enough in my like whatever.
• 14:57
  SPEAKER_01: In my, like, habit to do it.
• 14:59
  SPEAKER_01: But you know what,
• 15:00
  SPEAKER_01: by the way,
• 15:00
  SPEAKER_01: the other day I was posting a note because I'm trying,
• 15:03
  SPEAKER_01: by the way, on Substack Notes.
• 15:04
  SPEAKER_01: I don't know if you guys have noticed.
• 15:07
  SPEAKER_01: I am doing 90 days of a note every day.
• 15:11
  SPEAKER_01: And now I'm like, I'm almost halfway.
• 15:13
  SPEAKER_01: I'm like, I think I hit 40.
• 15:17
  SPEAKER_01: And did you notice in the prompt,
• 15:20
  SPEAKER_01: if you write a note, it's like you can click on, like, prediction mark it?
• 15:25
  SPEAKER_00: Oh, yeah.
• 15:28
  SPEAKER_01: I know we've talked about prediction markets and stuff, but did we talk about it?
• 15:33
  SPEAKER_00: I think we mentioned it because I think it broke right before we were hopping on,
• 15:40
  SPEAKER_00: but Substack partnered with PolyMarket.
• 15:44
  SPEAKER_00: And I think it's like they did it because there are so many former
• 15:49
  SPEAKER_00: or current journalists who are on Substack.
• 15:52
  SPEAKER_00: So there's a lot of like political writing on the platform.
• 15:56
  SPEAKER_00: And Polymarket is like you can bet on anything, including politics.
• 16:00
  SPEAKER_00: I haven't seen any notes using it myself.
• 16:04
  SPEAKER_01: Like I just saw it as like an author.
• 16:06
  SPEAKER_01: And then there was also, like, a poll.
• 16:08
  SPEAKER_01: Like, and again, this is specific in the note.
• 16:10
  SPEAKER_01: Like, when you go to, like, draft a note.
• 16:13
  SPEAKER_01: And so, I don't know.
• 16:14
  SPEAKER_01: I just was curious.
• 16:17
  SPEAKER_01: Like, Megan, have you used it at all or seen it in this way?
• 16:20
  SPEAKER_01: I've seen it.
• 16:22
  SPEAKER_02: I've seen it, but I have not used it.
• 16:23
  SPEAKER_02: Yeah.
• 16:25
  SPEAKER_01: Yeah.
• 16:26
  SPEAKER_02: I'm, like, allergic to the prediction market stuff.
• 16:30
  SPEAKER_01: See, if I was integrating Polymarket with anything, I feel like it would be Reddit.
• 16:38
  SPEAKER_00: No, very true.
• 16:40
  SPEAKER_01: I think of Wall Street bets and I think of like, I don't know.
• 16:47
  SPEAKER_00: And all, I mean, Polymark, it's all you can bet on anything.
• 16:51
  SPEAKER_00: Like Reddit, literally, there's a community for anything under the sun.
• 16:57
  SPEAKER_00: You think something's obscure and then you go to Reddit and you're like,
• 17:00
  SPEAKER_00: oh, 10,000
• 17:01
  SPEAKER_02: people are in this.
• 17:02
  SPEAKER_02: You also though had to think about like the different communities that exist
• 17:05
  SPEAKER_02: on each platform and like, Substack is, like, the library.
• 17:10
  SPEAKER_02: And so, like,
• 17:11
  SPEAKER_02: if you're a polymarket,
• 17:12
  SPEAKER_02: I feel like you want to go to the library and see how these nerds are going
• 17:15
  SPEAKER_02: to do things because you know that's going to be, like,
• 17:17
  SPEAKER_02: within the limits of respectability versus Reddit, which is, like, a frat house.
• 17:22
  SPEAKER_02: And, like,
• 17:23
  SPEAKER_02: who knows what they're going to do if you give them access to this technology
• 17:26
  SPEAKER_02: and tell them to go crazy.
• 17:27
  SPEAKER_00: I know Reddit.
• 17:30
  SPEAKER_01: Why am I going to the frat house?
• 17:32
  SPEAKER_01: I don't know.
• 17:35
  SPEAKER_01: I don't care what Substack has to do with the Polymarket.
• 17:38
  SPEAKER_01: I want to see what Reddit does.
• 17:42
  SPEAKER_00: Not a weird, not just Google Polymarket Reddit.
• 17:46
  SPEAKER_00: Yeah.
• 17:47
  SPEAKER_00: Okay, so we'll be watching.
• 17:49
  SPEAKER_01: The collab that needs to collab.
• 17:50
  SPEAKER_00: Yeah.
• 17:52
  SPEAKER_00: Okay, second topic I wanted to chat with you guys about.
• 17:57
  SPEAKER_00: MySpace is potentially making a comeback.
• 18:00
  SPEAKER_00: So MySpace owners confirmed,
• 18:03
  SPEAKER_00: I guess they're releasing a documentary, that they intend to relaunch the platform.
• 18:09
  SPEAKER_00: No dates or details on when that will happen.
• 18:14
  SPEAKER_00: But I guess this isn't the first time they've tried to bring the platform back,
• 18:20
  SPEAKER_00: but they basically said they will keep trying to relaunch it
• 18:23
  SPEAKER_00: until it actually happens.
• 18:25
  SPEAKER_00: So they're like, if over our dead bodies, will Myspace not make a comeback?
• 18:32
  SPEAKER_00: And I feel like we don't necessarily need to deep this,
• 18:34
  SPEAKER_00: but I wanted to get your all's thoughts.
• 18:36
  SPEAKER_00: Like, I was a little a hair too young.
• 18:39
  SPEAKER_00: So I like just missed the MySpace age and kind of just went straight into Facebook.
• 18:45
  SPEAKER_00: But I'm curious if you guys had any thoughts on this.
• 18:50
  SPEAKER_02: Yeah, when you're like, you don't need to deep this.
• 18:51
  SPEAKER_02: I was like, you're talking to two millennials who love the internet.
• 18:55
  SPEAKER_02: This was important to us.
• 18:57
  SPEAKER_02: I was young, but I had a MySpace.
• 19:00
  SPEAKER_02: I was probably too young to have one.
• 19:03
  SPEAKER_02: And I loved it.
• 19:04
  SPEAKER_02: I thought it was amazing.
• 19:05
  SPEAKER_02: I was learning HTML so that I could make my backgrounds what I wanted to make them.
• 19:09
  SPEAKER_02: I was obsessed with ranking my friends, depending on how they treated me at school that day.
• 19:14
  SPEAKER_02: I spent so much time on my space just like making it perfect and I loved it.
• 19:20
  SPEAKER_02: And I don't care if it's coming back.
• 19:22
  SPEAKER_02: I don't think I'll ever want to invest as much time and space and brainpower
• 19:27
  SPEAKER_02: into something like that again.
• 19:29
  SPEAKER_02: I think it was a uniquely teen thing when I wanted to spend that much time doing that.
• 19:36
  SPEAKER_02: And I don't know if they're going to meet the moment
• 19:40
  SPEAKER_02: of what their grown-up consumer wants out of my space.
• 19:45
  SPEAKER_02: Because I think the idea that there's this vast World Wide Web and you're going
• 19:50
  SPEAKER_02: to create a space that's just yours is still compelling.
• 19:53
  SPEAKER_02: But we have so many options for how you can do that now that it's like, why am I going to...
• 19:58
  SPEAKER_02: Now you're just giving me homework that I have to come do it all over again
• 20:01
  SPEAKER_02: on your platform when I've already been building for,
• 20:04
  SPEAKER_02: we're getting on to like 20 years on Instagram, you know?
• 20:06
  SPEAKER_02: So like, that's,
• 20:08
  SPEAKER_02: you know,
• 20:08
  SPEAKER_02: I'm always like,
• 20:09
  SPEAKER_02: I'm very cautious to say a new platform could take off because I'm just like,
• 20:15
  SPEAKER_02: the market is so saturated.
• 20:18
  SPEAKER_02: And like,
• 20:19
  SPEAKER_02: if you are going to make a splash or if you are going to make a den,
• 20:23
  SPEAKER_02: it's going to be slowly over time and not like, we're back, join us, you know?
• 20:28
  SPEAKER_02: But yeah, I'm curious what you think and your journey with MySpace, Melissa.
• 20:32
  SPEAKER_01: I mean, that's so funny.
• 20:34
  SPEAKER_01: I think like I had a MySpace, it was so like bare bones though.
• 20:37
  SPEAKER_01: I like kind of participated on it.
• 20:40
  SPEAKER_01: I think like Facebook is really the first platform,
• 20:43
  SPEAKER_01: social platform for me that like I think, I mean, I did have AIM, AIM.
• 20:48
  SPEAKER_01: I think that that was like maybe like the first internet thing
• 20:52
  SPEAKER_01: that was like community driven that,
• 20:56
  SPEAKER_01: That and then my cell phone, that was like a Nokia whatever.
• 21:02
  SPEAKER_01: That was my intro into it.
• 21:04
  SPEAKER_01: And then had a MySpace profile, but then Facebook is really what I think.
• 21:08
  SPEAKER_01: I think it was the photo sharing option of it that lit everything
• 21:15
  SPEAKER_00: up.
• 21:17
  SPEAKER_01: I mean, I think that with anything that you launch,
• 21:22
  SPEAKER_01: but very much so like internet things,
• 21:24
  SPEAKER_01: you have to be So,
• 21:28
  SPEAKER_01: I think that, like,
• 21:34
  SPEAKER_01: if I'm making, like,
• 21:35
  SPEAKER_01: a pros and cons or, like,
• 21:37
  SPEAKER_01: just pros and then challenges, maybe,
• 21:39
  SPEAKER_01: maybe it's not cons, but, like,
• 21:41
  SPEAKER_01: I think that,
• 21:42
  SPEAKER_01: like, things that come to mind for me with MySpace, like, I think one...
• 21:47
  SPEAKER_01: Like, can people even log in?
• 21:48
  SPEAKER_01: Can you access your MySpace anymore?
• 21:50
  SPEAKER_01: Like, if you had a profile?
• 21:51
  SPEAKER_00: I don't think so.
• 21:52
  SPEAKER_00: I think, like, the only...
• 21:54
  SPEAKER_00: I've seen, like,
• 21:55
  SPEAKER_00: floating around people who took,
• 21:57
  SPEAKER_00: like, screenshots of, like, Kim Kardashian and Paris Hilton's old MySpace accounts.
• 22:03
  SPEAKER_00: Yeah.
• 22:04
  SPEAKER_00: When they were, like, clubbing and Kim was Paris' assistant.
• 22:09
  SPEAKER_00: And that's it,
• 22:11
  SPEAKER_00: but I don't believe you can access the site,
• 22:14
  SPEAKER_00: but I will fact check myself when we post this.
• 22:18
  SPEAKER_01: I mean, I think that, like, as Megan said, right, like,
• 22:22
  SPEAKER_01: if you have already invested all this time and then it goes away,
• 22:26
  SPEAKER_01: it feels, like, ephemeral.
• 22:28
  SPEAKER_01: It doesn't feel like I'm really, like,
• 22:30
  SPEAKER_01: building a foundation of anything,
• 22:33
  SPEAKER_01: especially when there's all these other platforms that have come in.
• 22:37
  SPEAKER_01: There's also, like, I think there's two ways to go about it.
• 23:02
  SPEAKER_01: You could almost start it up, honestly, given nostalgia, analog, and whatever.
• 23:07
  SPEAKER_01: I think there's a version of it where it's almost like going back to
• 23:12
  SPEAKER_01: an old internet sort of space.
• 23:14
  SPEAKER_01: And that seems really interesting and compelling to me,
• 23:17
  SPEAKER_01: simplifying,
• 23:19
  SPEAKER_01: making it a platform that maybe does behave how platforms used to,
• 23:23
  SPEAKER_01: and it's not all about You know,
• 23:25
  SPEAKER_01: this sick,
• 23:27
  SPEAKER_01: let's launch video and suck you in until your eyeballs roll out of your brain.
• 23:31
  SPEAKER_01: Maybe there's a way to rethink the internet and like harken back to a time
• 23:36
  SPEAKER_01: that was healthier for like, you know, whatever.
• 23:41
  SPEAKER_01: You come up with a completely new approach that is of the moment,
• 23:47
  SPEAKER_01: of like,
• 23:48
  SPEAKER_01: this is what people need,
• 23:50
  SPEAKER_01: this is what's missing,
• 23:51
  SPEAKER_01: and we are solving for this,
• 23:52
  SPEAKER_01: and this is what we have that these other platforms don't have.
• 23:55
  SPEAKER_01: You know, again,
• 23:55
  SPEAKER_01: I feel like I'm in this mode and it's just come up on these, like,
• 23:59
  SPEAKER_01: Substack lives where I do start to, like,
• 24:01
  SPEAKER_01: boil platforms down and I'm like, okay, like,
• 24:04
  SPEAKER_01: as I said earlier,
• 24:05
  SPEAKER_01: you know,
• 24:05
  SPEAKER_01: Instagram, we are for photographers, you know, Substack, we are for writers.
• 24:11
  SPEAKER_00: Reddit, we are for discourse.
• 24:13
  SPEAKER_01: Like, what would the MySpace be?
• 24:16
  SPEAKER_01: Like, what are we, what do we stand for?
• 24:18
  SPEAKER_01: Like, what are we about?
• 24:19
  SPEAKER_01: Like, what are we for?
• 24:20
  SPEAKER_01: You know,
• 24:20
  SPEAKER_01: and I think that,
• 24:22
  SPEAKER_01: I think that,
• 24:23
  SPEAKER_01: you know,
• 24:23
  SPEAKER_01: in the pros,
• 24:26
  SPEAKER_01: like, they have, like, people know of them, like, the name brand recognition.
• 24:31
  SPEAKER_01: I think there are people who are, like, you know, who were on it and, like, loved it.
• 24:39
  SPEAKER_01: Also, is it like, is it like, is it like the platform for Gen X?
• 24:43
  SPEAKER_01: Like maybe it's a, you know, I don't know.
• 24:45
  SPEAKER_01: Like maybe, I guess millennial.
• 24:51
  SPEAKER_01: I don't know.
• 24:51
  SPEAKER_01: So that's my like.
• 24:53
  SPEAKER_02: Yeah, I feel like what you're saying though makes me think that it has more value as
• 24:57
  SPEAKER_02: a meme brand than it does as an actual platform that like functions and does stuff.
• 25:05
  SPEAKER_02: Like I would almost,
• 25:06
  SPEAKER_02: it's almost like you might make one But like,
• 25:10
  SPEAKER_02: I don't know if you're going to be, it's like a nostalgia play.
• 25:13
  SPEAKER_02: You know what I mean?
• 25:14
  SPEAKER_01: Exactly.
• 25:15
  SPEAKER_01: Yeah.
• 25:17
  SPEAKER_02: It's not going to be a place where you spend time.
• 25:20
  SPEAKER_00: And I think to your point, Megan,
• 25:22
  SPEAKER_00: I think the people who used to be on,
• 25:24
  SPEAKER_00: you know,
• 25:26
  SPEAKER_00: the millennials who had MySpace when they were in middle
• 25:30
  SPEAKER_00: and high school now have careers and families and don't have time to code
• 25:37
  SPEAKER_00: a MySpace page and rank their friends every day.
• 25:43
  SPEAKER_00: I feel like a play that could work But I feel like might be fickle and like make
• 25:49
  SPEAKER_00: a splash in the beginning,
• 25:50
  SPEAKER_00: but I don't know how sustained it could be,
• 25:53
  SPEAKER_00: is like the Gen Alphas and like young Gen Zs who Yearn for early internet,
• 26:01
  SPEAKER_00: a time they've never experienced,
• 26:02
  SPEAKER_00: but like they see the old screenshots of things floating around
• 26:06
  SPEAKER_00: and they hear millennials talk about MySpace who yearn for like analog,
• 26:11
  SPEAKER_00: but also want to be online at the same time if it could be like a place
• 26:18
  SPEAKER_00: for both needs to feel like they're being met.
• 26:21
  SPEAKER_00: Within Gen Z.
• 26:22
  SPEAKER_00: But I feel like it might make a splash for like a week and hold their attention and
• 26:26
  SPEAKER_00: then they could move on.
• 26:29
  SPEAKER_02: Radical, but I almost think that they should capitalize...
• 26:32
  SPEAKER_02: Building off of what you're saying, this sparked an idea for me.
• 26:36
  SPEAKER_02: They should capitalize on the millennial nostalgia and...
• 26:40
  SPEAKER_02: Actually make it for Gen Alpha kids and something for them to do with their parents.
• 26:47
  SPEAKER_02: And literally it's like,
• 26:48
  SPEAKER_02: I'm not going to give you access to the whole internet,
• 26:50
  SPEAKER_02: but let's create MySpace and introduce it piecemeal.
• 26:56
  SPEAKER_02: Because I think something that MySpace also,
• 26:58
  SPEAKER_02: the larger philosophy behind it was make the internet yours and don't just accept
• 27:04
  SPEAKER_02: the internet as it is, but try to shape it how you would like to see it.
• 27:08
  SPEAKER_02: And I feel like that could be a great platform for kids to like learn
• 27:11
  SPEAKER_02: about media literacy and how technology works and like the fundamentals of coding
• 27:17
  SPEAKER_02: and search.
• 27:17
  SPEAKER_02: And like if they wanted to cater it to be kind of like a kid friendly,
• 27:21
  SPEAKER_02: like use the nostalgia play to market to parents as like a kid friendly thing.
• 27:26
  SPEAKER_02: That could be interesting.
• 27:28
  SPEAKER_00: And also maybe like teach kids the etiquette of being a person.
• 27:33
  SPEAKER_00: Yeah.
• 27:35
  SPEAKER_00: A thousand percent.
• 27:39
  SPEAKER_00: I sat one of my younger cousins down because he was posting to Instagram
• 27:44
  SPEAKER_00: and I was like, this account could live with you for the rest of your life.
• 27:49
  SPEAKER_00: You can't be acting like this.
• 27:50
  SPEAKER_00: You're a 13-year-old boy and there's no foresight here.
• 27:56
  SPEAKER_00: And I literally gave him rules.
• 27:58
  SPEAKER_00: And I was like, this is how you act online.
• 28:01
  SPEAKER_00: Yeah.
• 28:02
  SPEAKER_00: It worked.
• 28:03
  SPEAKER_01: Yeah.
• 28:05
  SPEAKER_01: Can I ask you guys a question, even just stepping back for a second?
• 28:09
  SPEAKER_01: How would you talk about,
• 28:12
  SPEAKER_01: like, even the way we're talking about MySpace, like, Tumblr comes to mind for me.
• 28:16
  SPEAKER_01: And I just wonder, like,
• 28:18
  SPEAKER_01: how do you guys view Tumblr in relation to MySpace and, like, comparative contrast?
• 28:24
  SPEAKER_01: And, like, would you bring Tumblr back?
• 28:27
  SPEAKER_01: And if you did, how would you do it?
• 28:28
  SPEAKER_01: Tumblr never left.
• 28:29
  SPEAKER_02: Tumblr is like a dead mall where it's still there if you want to go.
• 28:34
  SPEAKER_02: And I do go sometimes.
• 28:36
  SPEAKER_02: You do?
• 28:37
  SPEAKER_02: Yeah.
• 28:38
  SPEAKER_02: My issue is that all the people who I used to follow or the equity I had built up in
• 28:44
  SPEAKER_02: the platform is kind of like a ghost town.
• 28:47
  SPEAKER_02: So I would have to do so much rediscovery,
• 28:49
  SPEAKER_02: refinding, all of this stuff that I just don't feel like doing.
• 28:54
  SPEAKER_02: So it's like a place where I'll go check things out and then I'm there by myself.
• 29:01
  SPEAKER_02: You know what I mean?
• 29:01
  SPEAKER_02: There's nothing there.
• 29:03
  SPEAKER_02: It's like a museum.
• 29:03
  SPEAKER_02: I can go look at stuff, but it's a very solo experience.
• 29:07
  SPEAKER_02: So I think for Tumblr to come back, I think we're going to have another website era.
• 29:12
  SPEAKER_02: I think if I had the time and space,
• 29:15
  SPEAKER_02: we're going to go back to,
• 29:16
  SPEAKER_02: remember when Beyonce,
• 29:17
  SPEAKER_02: it was someone's birthday and she would change her website to be them?
• 29:21
  SPEAKER_02: We're going to go back to websites having a thing that makes you want
• 29:24
  SPEAKER_02: to visit them every single day.
• 29:26
  SPEAKER_02: Like that used to be a thing where I'm like, let me go see what they're doing.
• 29:29
  SPEAKER_02: And I would like type in a website because they were always changing the homepage
• 29:32
  SPEAKER_02: and I wanted to see what new was happening.
• 29:34
  SPEAKER_02: So I think that era is coming as soon as people figure out like that's what needs
• 29:39
  SPEAKER_02: to happen for us to continue investing in like websites and things like that in
• 29:45
  SPEAKER_02: a way.
• 29:46
  SPEAKER_02: But I don't think it's going to be so MySpace is relaunching.
• 29:49
  SPEAKER_02: Like I think people are going to decentralize.
• 29:52
  SPEAKER_02: So the idea of another platform coming in and be like,
• 29:54
  SPEAKER_02: let us be another conduit between you and your core consumer.
• 29:57
  SPEAKER_02: I just am like, no, that's just not the value add people are looking for right now.
• 30:02
  SPEAKER_02: It's just not the need people have.
• 30:05
  SPEAKER_01: It's funny to hear you say that, Megan.
• 30:07
  SPEAKER_01: Well, first of all, I love the comparison of the Tumblr and like a dead mall.
• 30:11
  SPEAKER_01: Like that is hilarious.
• 30:15
  SPEAKER_01: That actually is kind of what it feels like when you start a new platform too.
• 30:21
  SPEAKER_01: I feel like sometimes even,
• 30:22
  SPEAKER_01: I mean, we've now been on Substack now for like three years or more.
• 30:28
  SPEAKER_01: And at the beginning it felt like, hi.
• 30:32
  SPEAKER_01: And then it really is that really like discomfort that you have to like,
• 30:37
  SPEAKER_01: you have to like see it through, you know?
• 30:39
  SPEAKER_01: And, you know, so.
• 30:45
  SPEAKER_01: The thing is, though,
• 30:46
  SPEAKER_01: when I think I agree with you and I feel like Emma and I have definitely,
• 30:50
  SPEAKER_01: I think we've all been in alignment, like owned platforms.
• 30:52
  SPEAKER_01: We're going to like, but it feels like it hasn't happened yet.
• 30:57
  SPEAKER_01: Like, I feel like we had that take like two years ago,
• 30:59
  SPEAKER_01: you know, and it's just interesting to me.
• 31:01
  SPEAKER_01: I agree with you.
• 31:03
  SPEAKER_01: I'm just surprised it hasn't happened sooner.
• 31:07
  SPEAKER_01: You know what I mean?
• 31:07
  SPEAKER_01: I don't know.
• 31:09
  SPEAKER_02: I mean, it's why Bezos is doing what he's doing and obscuring his data.
• 31:13
  SPEAKER_02: Like, I think it is happening,
• 31:15
  SPEAKER_02: but the people it's happening among are, like, not cool and interesting.
• 31:19
  SPEAKER_02: So they're doing it in very tactical ways,
• 31:20
  SPEAKER_02: like Bezos,
• 31:21
  SPEAKER_02: where it's like,
• 31:23
  SPEAKER_02: we own shopping and we're not going to cede any information that we don't have to
• 31:28
  SPEAKER_02: to anybody else because we want to own all of your shopping history,
• 31:33
  SPEAKER_02: all of your shopping searches, all of your you may also like.
• 31:36
  SPEAKER_02: We want to own that.
• 31:38
  SPEAKER_02: So I think right now the only people who can afford to be sticklers
• 31:42
  SPEAKER_02: about their own platforms are the people who are massive.
• 31:46
  SPEAKER_02: But I think we're going to get to a point where some people can't afford not to anymore.
• 31:51
  SPEAKER_02: And I think it's coming.
• 31:53
  SPEAKER_02: It's coming.
• 31:54
  SPEAKER_02: I told you to never give that up because I believed in it so much.
• 31:58
  SPEAKER_00: And I think it's slowly happening.
• 32:00
  SPEAKER_00: I feel like a lot of times when I'll discover an internet cool girl on TikTok,
• 32:05
  SPEAKER_00: I'll click to her profile and I feel like now at least 50% of the time she has
• 32:09
  SPEAKER_00: a Substack or a newsletter or a blog now.
• 32:14
  SPEAKER_00: And I feel like because people feel the need to gatekeep again a little bit because...
• 32:24
  SPEAKER_00: Yes.
• 32:25
  SPEAKER_00: Like content thieves or, you know, running rampant.
• 32:30
  SPEAKER_00: And I feel like they feel like they need to have some sort of a barrier now,
• 32:35
  SPEAKER_00: even if it's just like the inconvenience of clicking on somebody's link
• 32:40
  SPEAKER_00: in their profile.
• 32:42
  SPEAKER_01: Yeah.
• 32:42
  SPEAKER_01: I wonder,
• 32:43
  SPEAKER_01: I think what where my mind goes to is just like, I mean,
• 32:49
  SPEAKER_01: so much of I feel like what disrupted The progress
• 32:54
  SPEAKER_01: of individuals creating websites were social platforms
• 32:58
  SPEAKER_01: because they just overtake search.
• 33:02
  SPEAKER_01: You know what I mean?
• 33:03
  SPEAKER_01: If you Google someone's name,
• 33:04
  SPEAKER_01: the first thing that's going to come up is their Instagram profile.
• 33:08
  SPEAKER_01: It's going to be their TikTok.
• 33:10
  SPEAKER_01: It's like all of that.
• 33:12
  SPEAKER_01: And so it's just what comes to mind for me.
• 33:16
  SPEAKER_01: It's like as search is now disrupted by AI, Does that sort of change the game?
• 33:24
  SPEAKER_01: You know what I mean?
• 33:24
  SPEAKER_01: Like, I think it's like, how do you, what are the mechanisms of discoverability?
• 33:29
  SPEAKER_01: Like if you are making your own site and like,
• 33:33
  SPEAKER_01: how do you sort of get people,
• 33:35
  SPEAKER_01: like if the goal is to have traffic and people go there often,
• 33:38
  SPEAKER_01: like how do you sort of accomplish that?
• 33:40
  SPEAKER_01: You know, I don't have the answer.
• 33:41
  SPEAKER_02: Well, I think this is, I think this is a shift in what you're saying.
• 33:44
  SPEAKER_02: I think like You talk about training the consumer,
• 33:47
  SPEAKER_02: and I think that smart brands are going to start training the consumer
• 33:51
  SPEAKER_02: to seek them out versus wait for them to come to them.
• 33:54
  SPEAKER_02: Like, I think that the move is going to be more of, like,
• 33:58
  SPEAKER_02: training someone and rewarding them for coming to you,
• 34:01
  SPEAKER_02: visiting your website,
• 34:03
  SPEAKER_02: and less sending out an email and being like, come see me, come see me, come see me.
• 34:06
  SPEAKER_02: Because that's a form of gatekeeping, of, like,
• 34:09
  SPEAKER_02: we're going to just attract the people we want to attract,
• 34:12
  SPEAKER_02: and we're not going to seek out anybody else,
• 34:14
  SPEAKER_02: and then we're going to reward the people who we want coming to us to,
• 34:17
  SPEAKER_02: like, reinforce that behavior in a more long-term way than immediate.
• 34:21
  SPEAKER_02: It's kind of what we were talking about with Audrey of, like,
• 34:24
  SPEAKER_02: I'm able to get a message out to tons of people via flyers versus I have people
• 34:28
  SPEAKER_02: who are checking to see for what I'm saying.
• 34:31
  SPEAKER_02: Yeah.
• 34:32
  SPEAKER_00: Yes.
• 34:32
  SPEAKER_00: I think a good example of that is something I experienced this morning.
• 34:37
  SPEAKER_00: I am on the record as a huge Devon Lee Carlson fan.
• 34:42
  SPEAKER_00: And I'm also on the record.
• 34:46
  SPEAKER_00: She is like my ultimate cool girl and does influence me.
• 34:50
  SPEAKER_00: Like, legit.
• 34:52
  SPEAKER_00: I feel like you kind of look like her.
• 34:54
  SPEAKER_00: Like, you guys could play sisters in a movie.
• 34:57
  SPEAKER_00: I agree.
• 35:01
  SPEAKER_00: I'm also a big Frankie's Bikini fan.
• 35:05
  SPEAKER_00: Every weekend, I'm at the beach.
• 35:08
  SPEAKER_00: Their bikinis are expensive, but they're good quality, I will say.
• 35:12
  SPEAKER_00: And I feel comfortable in the ocean with them, in the Northeast Ocean.
• 35:16
  SPEAKER_00: That's saying something.
• 35:19
  SPEAKER_00: And they released their collab this morning.
• 35:22
  SPEAKER_00: And obviously I'm a fan of both of them.
• 35:24
  SPEAKER_00: I am on the Frankie's Bikini email list.
• 35:29
  SPEAKER_00: And because I was on their email list, I got early access to her collection with them.
• 35:37
  SPEAKER_00: And I had to, that was just like me always being on the hunt for discounts.
• 35:42
  SPEAKER_00: And I got rewarded.
• 35:44
  SPEAKER_00: And it's like, as soon as it dropped, things like sold out.
• 35:50
  SPEAKER_00: So that was a little my fandom paid off for me and paid off for them because they got my money.
• 35:58
  SPEAKER_00: But OK, I love this conversation.
• 36:01
  SPEAKER_00: OK, this is this final topic.
• 36:04
  SPEAKER_00: We definitely don't have to deep and I feel like it's still kind of developing online.
• 36:09
  SPEAKER_00: But I think it's interesting for us to chat about it for a little bit.
• 36:13
  SPEAKER_00: And this is the OpenAI brand trip that just happened this past weekend.
• 36:22
  SPEAKER_00: So in case you missed it,
• 36:23
  SPEAKER_00: OpenAI, the creators of ChatGPT, did their first ever influencer brand trip.