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Brand-Building for the Board Level, with Nandik Barbhaiya, Ex-CMO at Moneyfarm and MD / Founder of Mr. Brand Genie
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nandik Barbhaiya to discuss how to get the board on board with brand.
It’s fair to say that most marketers understand the intrinsic value of brand-building. Even if they are not prioritising it for their business, marketers know how building a strong brand helps the business longer-term. However, it can often be difficult for marketers, and even the CMO to articulate that importance to the board, especially if there’s no clear way to trace brand to revenue. So what is the case that marketing can make?
Nandik…
The skinny
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