Media Roundtable - Breaking Down the 2026 What Brands Want Report with Megan Smith of Tecovas

Adam's Favorite Podcasts · Nov 4, 2026 · 57m

What do brands really want? Find out in this week’s episode of The Media Roundtable.

Giles Martin (EVP, Strategy, Oxford Road), Kyle Jelinek (VP, Client Services, Oxford Road), and Megan Smith (Director, Media Strategy, Tecovas) break down all the learnings from our new What Brands Want report. Together, they sift through the data on spend growth, guarantees, and podcasting’s true impact. Let’s dive in.

“"With podcasting, there's always going to be this challenge with triangulating the data points and building the story for the channel."

Megan Smith (Director, Media Strategy, Tecovas)

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