Latest / Omni Talk Retail / Target Launches “Good Little Garden” Floral Brand | Retail Strategy Hit or Miss?

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Target Launches “Good Little Garden” Floral Brand | Retail Strategy Hit or Miss? · Omni Talk Retail

• 0:00
  Target
• 0:00
  has
• 0:00
  launched
• 0:01
  a
• 0:01
  fresh
• 0:02
  new
• 0:02
  floral
• 0:03
  brand.
• 0:03
  Chris
• 0:04
  According
• 0:04
  to
• 0:04
  a
• 0:04
  Target
• 0:05
  press
• 0:05
  release,
• 0:06
  Target
• 0:06
  announced
• 0:06
  that
• 0:06
  it
• 0:06
  is
• 0:07
  expanding
• 0:07
  its
• 0:07
  floral
• 0:08
  offerings
• 0:08
  with
• 0:08
  the
• 0:08
  launch
• 0:09
  of
• 0:09
  Good
• 0:09
  Little
• 0:10
  Garden,
• 0:10
  the
• 0:11
  retailer's
• 0:11
  first
• 0:12
  standalone
• 0:13
  floral
• 0:13
  owned
• 0:14
  brand.
• 0:14
  Whether
• 0:15
  shopping
• 0:15
  for
• 0:15
  special
• 0:16
  occasions
• 0:16
  like
• 0:16
  Mother's
• 0:17
  Day
• 0:17
  or
• 0:17
  to
• 0:17
  simply
• 0:18
  brighten
• 0:18
  their
• 0:18
  own
• 0:18
  day,
• 0:19
  consumers
• 0:20
  now
• 0:20
  have
• 0:20
  more
• 0:21
  fresh
• 0:21
  flowers
• 0:21
  and
• 0:21
  potted
• 0:22
  plants
• 0:22
  to
• 0:22
  choose
• 0:22
  from
• 0:23
  on
• 0:23
  their
• 0:23
  Target
• 0:23
  run
• 0:24
  all
• 0:24
  year
• 0:24
  long.
• 0:25
  Starting
• 0:26
  at
• 0:26
  just
• 0:27
  $6.
• 0:28
  Good
• 0:28
  Little
• 0:28
  Garden
• 0:29
  includes
• 0:29
  more
• 0:29
  than
• 0:29
  60
• 0:30
  options
• 0:30
  across
• 0:30
  seasonal
• 0:31
  and
• 0:31
  everyday
• 0:31
  assortments
• 0:32
  of
• 0:32
  fresh
• 0:32
  colorful
• 0:33
  blooms
• 0:33
  and
• 0:33
  plants,
• 0:34
  including
• 0:35
  bouquets
• 0:35
  of
• 0:36
  fresh
• 0:36
  cut
• 0:36
  roses,
• 0:37
  tulips,
• 0:37
  carnations
• 0:38
  and
• 0:38
  mixed
• 0:38
  flowers
• 0:39
  starting
• 0:39
  at
• 0:39
  $6.
• 0:40
  Potted
• 0:41
  plants
• 0:41
  and
• 0:41
  florals
• 0:42
  including
• 0:42
  succulents
• 0:43
  and
• 0:43
  orchids
• 0:43
  starting
• 0:44
  at
• 0:44
  $15
• 0:45
  and
• 0:46
  special
• 0:46
  occasion
• 0:46
  plants
• 0:47
  and
• 0:47
  flowers
• 0:47
  for
• 0:47
  Mother's
• 0:48
  Day,
• 0:48
  Father's
• 0:48
  Day,
• 0:49
  graduations
• 0:50
  and
• 0:50
  beyond
• 0:50
  starting
• 0:51
  at
• 0:51
  $10.
• 0:52
  Chris,
• 0:53
  do
• 0:53
  you
• 0:53
  like
• 0:54
  the
• 0:54
  smell
• 0:55
  of
• 0:55
  Target's
• 0:55
  new
• 0:56
  floral
• 0:56
  owned
• 0:56
  brand?
• 0:58
  Oh
• 0:59
  man,
• 0:59
  great
• 0:59
  question.
• 1:00
  And
• 1:01
  in
• 1:01
  a
• 1:01
  word,
• 1:02
  no,
• 1:02
  I
• 1:02
  don't.
• 1:03
  And
• 1:03
  the
• 1:04
  reason
• 1:04
  I
• 1:04
  say
• 1:04
  that
• 1:04
  is
• 1:04
  I
• 1:05
  don't
• 1:05
  remember
• 1:05
  exactly
• 1:06
  when,
• 1:06
  but
• 1:06
  Target
• 1:07
  was
• 1:07
  in
• 1:07
  the
• 1:07
  potted
• 1:08
  plant
• 1:08
  business
• 1:08
  years
• 1:09
  ago
• 1:09
  and
• 1:10
  for
• 1:10
  if
• 1:10
  memory
• 1:11
  serves,
• 1:11
  they
• 1:11
  got
• 1:11
  out
• 1:11
  of
• 1:11
  it
• 1:11
  because
• 1:12
  there
• 1:12
  just
• 1:12
  wasn't
• 1:12
  that
• 1:12
  much
• 1:13
  money
• 1:13
  to
• 1:13
  be
• 1:13
  made,
• 1:13
  especially
• 1:14
  against
• 1:14
  the
• 1:14
  operational
• 1:15
  cost
• 1:15
  of
• 1:15
  running
• 1:15
  it.
• 1:16
  Sure,
• 1:16
  it's
• 1:17
  a
• 1:17
  hard
• 1:17
  business
• 1:17
  to
• 1:18
  do
• 1:18
  well
• 1:18
  and
• 1:19
  it
• 1:19
  also
• 1:19
  comes
• 1:19
  with
• 1:20
  one
• 1:20
  other
• 1:20
  aspect,
• 1:20
  if
• 1:20
  I
• 1:21
  remember
• 1:21
  correctly
• 1:21
  and
• 1:21
  I
• 1:22
  and
• 1:22
  I
• 1:22
  pinged
• 1:22
  the
• 1:22
  guy
• 1:22
  who
• 1:23
  I
• 1:23
  think
• 1:23
  was
• 1:23
  responsible
• 1:24
  for,
• 1:24
  for,
• 1:24
  for
• 1:24
  removing
• 1:25
  the
• 1:25
  business
• 1:25
  from
• 1:25
  Target,
• 1:26
  but
• 1:26
  unfortunately
• 1:26
  he
• 1:26
  hasn't
• 1:26
  gotten
• 1:26
  back
• 1:27
  to
• 1:27
  me
• 1:27
  yet.
• 1:27
  I
• 1:27
  can't
• 1:27
  wait
• 1:27
  to
• 1:28
  hear
• 1:28
  what
• 1:28
  he
• 1:28
  has
• 1:28
  to
• 1:28
  say.
• 1:28
  But
• 1:29
  it
• 1:29
  comes
• 1:29
  down
• 1:29
  to
• 1:29
  me
• 1:29
  to
• 1:30
  one
• 1:30
  word.
• 1:30
  Vermin.
• 1:31
  You
• 1:31
  start
• 1:31
  introducing
• 1:32
  live
• 1:32
  plants
• 1:33
  into
• 1:33
  your
• 1:33
  stores
• 1:33
  and
• 1:33
  you
• 1:33
  get
• 1:34
  all
• 1:34
  kinds
• 1:34
  of
• 1:34
  crazy
• 1:34
  vermin
• 1:35
  that
• 1:35
  come
• 1:35
  in
• 1:35
  there
• 1:35
  too.
• 1:36
  So,
• 1:36
  so
• 1:36
  it's
• 1:36
  kind
• 1:36
  of
• 1:37
  a
• 1:37
  Pandora's
• 1:37
  box
• 1:38
  of
• 1:38
  operational
• 1:39
  issues
• 1:39
  once
• 1:39
  you
• 1:39
  start
• 1:40
  getting
• 1:40
  into
• 1:40
  this
• 1:40
  business.
• 1:41
  And
• 1:41
  at
• 1:41
  the
• 1:41
  end
• 1:41
  of
• 1:42
  the
• 1:42
  day
• 1:42
  it's
• 1:43
  marginal
• 1:43
  added
• 1:44
  value
• 1:44
  at
• 1:44
  best.
• 1:44
  This
• 1:44
  is
• 1:45
  never
• 1:45
  going
• 1:45
  to
• 1:45
  be
• 1:46
  an
• 1:46
  one
• 1:46
  of
• 1:46
  Target's
• 1:47
  vaunted
• 1:48
  billion
• 1:48
  dollar
• 1:49
  brands
• 1:49
  like
• 1:49
  Cornell
• 1:50
  likes
• 1:50
  to
• 1:50
  harp
• 1:50
  on
• 1:51
  about
• 1:51
  because
• 1:51
  this
• 1:52
  is
• 1:52
  a
• 1:52
  true
• 1:52
  introduction
• 1:53
  of
• 1:53
  a
• 1:53
  new
• 1:53
  owned
• 1:54
  brand
• 1:54
  in,
• 1:54
  into
• 1:55
  what
• 1:55
  is
• 1:55
  probably
• 1:55
  a
• 1:56
  very
• 1:56
  small,
• 1:56
  you
• 1:57
  know,
• 1:57
  annual
• 1:58
  sales
• 1:58
  volume
• 1:58
  category
• 1:59
  as
• 1:59
  opposed
• 1:59
  to
• 1:59
  a
• 2:00
  brand
• 2:00
  reskin
• 2:01
  of
• 2:01
  a
• 2:01
  category
• 2:01
  that
• 2:02
  was
• 2:02
  already
• 2:02
  doing
• 2:02
  a
• 2:03
  hundred
• 2:03
  billion
• 2:03
  dollars
• 2:04
  before
• 2:04
  slapping
• 2:05
  a
• 2:05
  new
• 2:05
  Target
• 2:06
  owned
• 2:06
  brand
• 2:06
  on
• 2:06
  it
• 2:07
  like
• 2:07
  or
• 2:07
  brand
• 2:08
  label
• 2:08
  on
• 2:08
  it,
• 2:08
  which
• 2:08
  is
• 2:08
  what
• 2:08
  Target
• 2:09
  generally
• 2:10
  likes
• 2:10
  to
• 2:10
  do.
• 2:10
  So,
• 2:11
  so
• 2:11
  I
• 2:11
  don't
• 2:11
  think,
• 2:11
  I
• 2:12
  don't,
• 2:12
  I
• 2:12
  think
• 2:12
  this
• 2:12
  story
• 2:13
  is
• 2:13
  silly.
• 2:14
  I
• 2:14
  think
• 2:14
  it's
• 2:14
  fine,
• 2:15
  like
• 2:15
  you
• 2:15
  know,
• 2:16
  go
• 2:16
  ahead,
• 2:16
  introduce
• 2:17
  it
• 2:17
  but
• 2:17
  you
• 2:17
  know,
• 2:18
  careful
• 2:18
  what
• 2:18
  you
• 2:18
  wish
• 2:18
  For.
• 2:18
  Cause
• 2:19
  it
• 2:19
  could
• 2:19
  have
• 2:19
  a
• 2:19
  lot
• 2:19
  of
• 2:19
  operational
• 2:20
  dynamics
• 2:21
  down
• 2:21
  the
• 2:21
  roads,
• 2:21
  and
• 2:21
  you
• 2:21
  might
• 2:21
  be
• 2:22
  having
• 2:22
  to
• 2:22
  pull
• 2:22
  this
• 2:22
  out,
• 2:23
  you
• 2:23
  know,
• 2:23
  as
• 2:23
  well,
• 2:24
  because,
• 2:24
  you
• 2:24
  know,
• 2:25
  lots
• 2:25
  of
• 2:25
  people
• 2:25
  have
• 2:26
  come
• 2:26
  before
• 2:26
  you
• 2:26
  have
• 2:26
  tried
• 2:26
  it,
• 2:27
  and
• 2:27
  they
• 2:27
  haven't.
• 2:27
  There
• 2:27
  are
• 2:28
  all
• 2:28
  these
• 2:28
  categories
• 2:28
  like
• 2:28
  this,
• 2:28
  too.
• 2:29
  And
• 2:29
  back
• 2:29
  when
• 2:29
  I
• 2:29
  was
• 2:29
  merchandising,
• 2:30
  like,
• 2:30
  some
• 2:30
  people
• 2:31
  want
• 2:31
  to
• 2:31
  bring
• 2:31
  paint
• 2:31
  in
• 2:32
  the
• 2:32
  store,
• 2:32
  and
• 2:32
  it
• 2:32
  brings
• 2:33
  all
• 2:33
  those
• 2:33
  dimensions.
• 2:34
  Florals
• 2:34
  were
• 2:34
  always
• 2:34
  coming
• 2:35
  up.
• 2:35
  It's,
• 2:36
  you
• 2:36
  know,
• 2:36
  I
• 2:36
  don't
• 2:36
  know.
• 2:36
  It's.
• 2:37
  Again,
• 2:37
  it's
• 2:37
  just
• 2:37
  like,
• 2:37
  kind
• 2:37
  of
• 2:38
  those.
• 2:38
  Like,
• 2:38
  it's
• 2:38
  kind
• 2:38
  of
• 2:38
  that
• 2:39
  whole
• 2:39
  thing
• 2:39
  about,
• 2:39
  like,
• 2:40
  man,
• 2:40
  Target,
• 2:40
  just
• 2:40
  stick
• 2:41
  to
• 2:41
  your
• 2:41
  guns
• 2:41
  and
• 2:42
  do
• 2:42
  what
• 2:42
  you
• 2:42
  do
• 2:42
  and
• 2:42
  do
• 2:43
  it
• 2:43
  the
• 2:43
  right
• 2:43
  way
• 2:43
  and
• 2:43
  do
• 2:44
  it.
• 2:44
  Well.
• 2:44
  I
• 2:44
  don't
• 2:44
  know.
• 2:45
  Yeah,
• 2:45
  I.
• 2:46
  I
• 2:46
  was
• 2:46
  really
• 2:46
  puzzled
• 2:47
  when
• 2:47
  I
• 2:47
  heard
• 2:48
  this.
• 2:48
  Like,
• 2:48
  it.
• 2:48
  I.
• 2:49
  I
• 2:49
  had
• 2:49
  to
• 2:49
  really
• 2:50
  dig
• 2:50
  in.
• 2:50
  Like,
• 2:50
  this
• 2:50
  is
• 2:50
  one
• 2:51
  of
• 2:51
  those
• 2:51
  articles
• 2:51
  where
• 2:52
  you
• 2:52
  see
• 2:52
  the
• 2:52
  headline
• 2:52
  come
• 2:53
  up,
• 2:53
  and
• 2:53
  I
• 2:53
  was
• 2:53
  like,
• 2:53
  I
• 2:53
  have
• 2:54
  to
• 2:54
  find
• 2:54
  out
• 2:54
  more
• 2:55
  about
• 2:55
  this
• 2:55
  immediately.
• 2:56
  Because
• 2:56
  you're
• 2:57
  right.
• 2:57
  Like,
• 2:57
  it
• 2:57
  does
• 2:58
  seem
• 2:58
  like
• 2:58
  a
• 2:58
  highly
• 2:59
  volatile
• 2:59
  category
• 3:00
  to
• 3:00
  bring
• 3:00
  in
• 3:01
  as
• 3:01
  a
• 3:02
  growth
• 3:02
  vehicle
• 3:03
  when
• 3:03
  you
• 3:03
  think
• 3:03
  about,
• 3:03
  like,
• 3:03
  all
• 3:04
  the
• 3:04
  stuff
• 3:04
  that
• 3:04
  you're
• 3:04
  talking
• 3:04
  about.
• 3:05
  I
• 3:05
  know
• 3:05
  you
• 3:06
  have
• 3:06
  a
• 3:06
  special,
• 3:07
  like,
• 3:07
  spot
• 3:07
  in
• 3:07
  your
• 3:07
  heart
• 3:08
  for
• 3:08
  the
• 3:08
  vermin
• 3:08
  argument,
• 3:09
  but
• 3:10
  I.
• 3:10
  You
• 3:10
  also
• 3:11
  sell
• 3:11
  food,
• 3:11
  so
• 3:11
  you're
• 3:12
  also
• 3:12
  dealing
• 3:12
  with
• 3:12
  vermin
• 3:13
  because
• 3:13
  you
• 3:13
  have
• 3:14
  it
• 3:14
  somewhere
• 3:14
  there,
• 3:14
  too.
• 3:14
  But
• 3:14
  it's
• 3:14
  a
• 3:15
  little
• 3:15
  bit
• 3:15
  different.
• 3:15
  Yeah,
• 3:16
  but
• 3:16
  just
• 3:16
  the.
• 3:16
  I
• 3:16
  mean,
• 3:17
  these
• 3:17
  things
• 3:17
  are
• 3:18
  alive.
• 3:18
  Like,
• 3:19
  that's
• 3:19
  the
• 3:19
  number
• 3:20
  one
• 3:20
  thing,
• 3:20
  like
• 3:20
  temperature
• 3:21
  control
• 3:21
  and
• 3:21
  all
• 3:21
  these
• 3:21
  things.
• 3:22
  But.
• 3:22
  But
• 3:22
  then
• 3:23
  I
• 3:23
  thought
• 3:23
  about
• 3:23
  this
• 3:24
  some
• 3:24
  more
• 3:24
  last
• 3:24
  night,
• 3:25
  and
• 3:25
  maybe
• 3:25
  it
• 3:25
  was
• 3:25
  part
• 3:25
  of
• 3:26
  a
• 3:26
  fever
• 3:26
  dream,
• 3:27
  but
• 3:27
  I.
• 3:28
  When
• 3:28
  I
• 3:28
  was
• 3:28
  reading
• 3:29
  through
• 3:29
  the
• 3:29
  article.
• 3:29
  Okay,
• 3:30
  so
• 3:30
  they
• 3:30
  increased
• 3:31
  their
• 3:31
  floral
• 3:31
  business
• 3:32
  that
• 3:32
  they
• 3:32
  started
• 3:33
  with
• 3:33
  their.
• 3:34
  Their.
• 3:35
  Oh,
• 3:36
  my
• 3:36
  gosh.
• 3:36
  What
• 3:36
  is
• 3:36
  it?
• 3:37
  The
• 3:38
  Sparks
• 3:38
  line.
• 3:39
  What's
• 3:39
  the.
• 3:39
  What's
• 3:40
  the
• 3:40
  line?
• 3:40
  I'm
• 3:40
  totally
• 3:41
  forgetting
• 3:41
  it.
• 3:42
  Oh,
• 3:43
  yeah,
• 3:43
  yeah,
• 3:43
  I
• 3:43
  know
• 3:43
  that.
• 3:44
  Spritz.
• 3:44
  Spritz.
• 3:44
  Spritz.
• 3:45
  Yeah,
• 3:45
  Spritz.
• 3:45
  Okay.
• 3:46
  So
• 3:46
  they
• 3:46
  started.
• 3:47
  They
• 3:47
  started.
• 3:48
  Oh,
• 3:48
  my
• 3:48
  gosh.
• 3:48
  They
• 3:49
  started
• 3:49
  this
• 3:49
  with
• 3:49
  their
• 3:49
  Spritz
• 3:50
  line
• 3:50
  back
• 3:50
  in
• 3:50
  2020.
• 3:51
  And
• 3:52
  they.
• 3:52
  They
• 3:52
  seen
• 3:52
  the.
• 3:52
  In
• 3:54
  three
• 3:54
  times.
• 3:55
  And
• 3:55
  at
• 3:55
  first
• 3:56
  I
• 3:56
  was
• 3:56
  like,
• 3:56
  yeah,
• 3:57
  I.
• 3:57
  Like,
• 3:58
  it's
• 3:58
  just
• 3:58
  not
• 3:58
  that
• 3:59
  appealing
• 3:59
  to
• 3:59
  me.
• 3:59
  And
• 4:00
  I
• 4:00
  don't
• 4:00
  think
• 4:00
  of
• 4:01
  Target
• 4:01
  as
• 4:01
  a
• 4:01
  destination
• 4:02
  where
• 4:02
  I
• 4:02
  would
• 4:02
  go
• 4:03
  for
• 4:03
  these
• 4:03
  types
• 4:03
  of
• 4:03
  flowers.
• 4:04
  But
• 4:05
  you
• 4:05
  know
• 4:05
  where
• 4:05
  I
• 4:06
  do
• 4:06
  like
• 4:06
  to
• 4:06
  go
• 4:06
  to
• 4:06
  my
• 4:07
  plants.
• 4:07
  And
• 4:07
  I
• 4:07
  always
• 4:08
  buy
• 4:09
  plants,
• 4:10
  especially
• 4:10
  around
• 4:11
  that
• 4:11
  $6
• 4:11
  price
• 4:12
  point,
• 4:12
  Trader
• 4:13
  Joe's.
• 4:13
  Like,
• 4:14
  I
• 4:14
  am
• 4:14
  always
• 4:15
  buying.
• 4:15
  And,
• 4:16
  like,
• 4:16
  you
• 4:16
  see,
• 4:16
  they're
• 4:16
  doing
• 4:17
  a
• 4:17
  booming
• 4:18
  business
• 4:18
  with
• 4:18
  floral.
• 4:19
  They.
• 4:20
  I
• 4:20
  tried
• 4:20
  to
• 4:20
  pull
• 4:20
  and
• 4:21
  see
• 4:21
  if
• 4:21
  I
• 4:21
  could
• 4:21
  find
• 4:21
  the
• 4:21
  exact
• 4:22
  sales
• 4:22
  stats
• 4:22
  for
• 4:22
  that
• 4:23
  specific
• 4:23
  category.
• 4:24
  And
• 4:24
  I
• 4:24
  wasn't
• 4:24
  able
• 4:24
  to
• 4:25
  in
• 4:25
  time
• 4:25
  for
• 4:25
  the
• 4:25
  show,
• 4:25
  but
• 4:26
  I'm
• 4:26
  something
• 4:26
  I'm
• 4:26
  still
• 4:26
  going
• 4:27
  to
• 4:27
  dig
• 4:27
  into.
• 4:28
  And
• 4:28
  I
• 4:28
  think
• 4:28
  that
• 4:29
  as
• 4:29
  a
• 4:29
  traffic
• 4:30
  driver,
• 4:30
  like,
• 4:31
  $6
• 4:32
  for
• 4:32
  some
• 4:33
  flowers,
• 4:33
  like,
• 4:33
  that's
• 4:34
  going
• 4:34
  directly
• 4:35
  in
• 4:35
  the
• 4:35
  face
• 4:35
  of
• 4:35
  Trader
• 4:36
  Joe's.
• 4:36
  And
• 4:37
  perhaps
• 4:38
  if
• 4:38
  you're
• 4:39
  banking
• 4:39
  on
• 4:39
  the
• 4:39
  fact
• 4:40
  that,
• 4:40
  like,
• 4:40
  okay,
• 4:41
  this
• 4:41
  is
• 4:41
  a
• 4:42
  way
• 4:42
  that
• 4:42
  we
• 4:42
  can
• 4:42
  get
• 4:42
  in.
• 4:43
  We
• 4:43
  already
• 4:43
  know
• 4:43
  people
• 4:43
  are
• 4:44
  coming
• 4:44
  in
• 4:44
  here
• 4:44
  to
• 4:44
  grab
• 4:44
  a
• 4:45
  card
• 4:45
  or
• 4:45
  to
• 4:45
  grab
• 4:46
  something
• 4:46
  else
• 4:46
  or
• 4:47
  to
• 4:47
  just,
• 4:47
  you
• 4:47
  know,
• 4:47
  complete
• 4:48
  their
• 4:48
  weekly
• 4:48
  shopping
• 4:49
  trip.
• 4:49
  And
• 4:49
  if
• 4:49
  these
• 4:50
  flowers
• 4:50
  are,
• 4:51
  you
• 4:51
  know,
• 4:52
  in
• 4:52
  an
• 4:52
  even
• 4:52
  more
• 4:53
  impressive
• 4:53
  display
• 4:54
  right
• 4:54
  when
• 4:54
  you
• 4:54
  walk
• 4:54
  in
• 4:55
  and
• 4:55
  they.
• 4:56
  They
• 4:56
  are
• 4:56
  really
• 4:56
  investing,
• 4:57
  putting
• 4:58
  the
• 4:58
  Target
• 4:59
  wink
• 5:00
  into
• 5:00
  this
• 5:00
  product
• 5:01
  assortment,
• 5:02
  I.
• 5:02
  I
• 5:03
  don't
• 5:03
  know.
• 5:03
  I
• 5:04
  think
• 5:04
  that
• 5:04
  they
• 5:05
  could
• 5:05
  be,
• 5:06
  like,
• 5:06
  in
• 5:07
  a
• 5:07
  good
• 5:07
  spot
• 5:07
  here.
• 5:08
  I
• 5:08
  might
• 5:08
  be
• 5:08
  crazy,
• 5:09
  but
• 5:09
  I've.
• 5:10
  I've
• 5:10
  completely
• 5:10
  turned
• 5:11
  around
• 5:11
  given
• 5:12
  the
• 5:12
  Trader
• 5:12
  Joe's
• 5:13
  experience.
• 5:14
  Yeah,
• 5:15
  that
• 5:15
  was
• 5:15
  one
• 5:16
  hell
• 5:16
  of
• 5:16
  a
• 5:16
  fever
• 5:16
  tree,
• 5:17
  man.
• 5:17
  Yeah.
• 5:17
  I
• 5:17
  mean,
• 5:17
  I
• 5:18
  would.
• 5:18
  I
• 5:18
  would.
• 5:18
  I
• 5:18
  would
• 5:18
  come
• 5:18
  back
• 5:19
  with
• 5:19
  three
• 5:19
  things,
• 5:19
  I
• 5:19
  think.
• 5:20
  You
• 5:20
  know,
• 5:20
  number
• 5:21
  one,
• 5:21
  I
• 5:21
  don't
• 5:21
  think
• 5:22
  flowers
• 5:22
  are
• 5:22
  a
• 5:22
  traffic
• 5:23
  driver.
• 5:23
  I
• 5:23
  think,
• 5:23
  if
• 5:23
  anything,
• 5:24
  they're
• 5:24
  a
• 5:24
  basket
• 5:24
  builder.
• 5:25
  Once
• 5:25
  you've
• 5:25
  made
• 5:25
  the
• 5:26
  trip
• 5:26
  to
• 5:26
  the
• 5:26
  store,
• 5:27
  that,
• 5:27
  that.
• 5:28
  That
• 5:28
  is
• 5:28
  my
• 5:28
  hunch.
• 5:29
  Number
• 5:29
  two,
• 5:29
  Trader
• 5:30
  Joe's
• 5:30
  very
• 5:30
  different
• 5:31
  operation
• 5:31
  than.
• 5:32
  Than
• 5:32
  Target.
• 5:33
  You
• 5:33
  know,
• 5:34
  there's
• 5:34
  very
• 5:34
  fewer
• 5:34
  locations.
• 5:35
  The
• 5:35
  quality
• 5:35
  of
• 5:35
  the
• 5:36
  staff
• 5:36
  is
• 5:36
  generally
• 5:37
  much
• 5:37
  improved
• 5:37
  and
• 5:38
  much
• 5:38
  better.
• 5:38
  And
• 5:39
  the
• 5:39
  store
• 5:39
  is
• 5:39
  not
• 5:39
  as
• 5:39
  big.
• 5:40
  There
• 5:40
  aren't
• 5:40
  as
• 5:40
  many
• 5:40
  things
• 5:41
  to
• 5:41
  focus
• 5:41
  on
• 5:41
  and
• 5:41
  distract
• 5:42
  so
• 5:43
  that
• 5:43
  it
• 5:43
  enables
• 5:43
  them.
• 5:43
  And
• 5:44
  they
• 5:44
  put
• 5:44
  it
• 5:44
  up
• 5:44
  at
• 5:44
  the
• 5:44
  front
• 5:44
  of
• 5:44
  the
• 5:44
  store,
• 5:45
  enables
• 5:45
  them
• 5:45
  to.
• 5:46
  To
• 5:46
  execute
• 5:47
  this
• 5:47
  and
• 5:47
  operationalize
• 5:48
  it
• 5:48
  a
• 5:49
  little
• 5:49
  bit
• 5:49
  better.
• 5:49
  And
• 5:49
  the
• 5:49
  last
• 5:50
  point,
• 5:50
  I'd
• 5:50
  make
• 5:50
  the
• 5:51
  spritz
• 5:51
  Callback
• 5:52
  like
• 5:52
  300.
• 5:53
  What
• 5:53
  they
• 5:53
  say
• 5:53
  300%
• 5:54
  or
• 5:54
  whatever,
• 5:54
  like
• 5:55
  three
• 5:55
  times
• 5:55
  as
• 5:56
  much
• 5:56
  sales
• 5:56
  they
• 5:57
  saw
• 5:57
  in
• 5:57
  the
• 5:57
  growth.
• 5:57
  That
• 5:58
  number
• 5:58
  is
• 5:58
  nothing
• 5:58
  like
• 5:59
  from
• 6:00
  zero
• 6:00
  to
• 6:00
  something.
• 6:01
  Your
• 6:01
  numbers
• 6:02
  should
• 6:02
  be,
• 6:02
  like,
• 6:03
  exponentially
• 6:04
  more
• 6:04
  than
• 6:04
  that.
• 6:04
  So
• 6:05
  that
• 6:05
  actually
• 6:05
  makes
• 6:05
  me
• 6:05
  go,
• 6:06
  wow,
• 6:06
  what
• 6:06
  are
• 6:07
  you
• 6:07
  guys
• 6:07
  grabbing
• 6:07
  here?
• 6:08
  When
• 6:08
  you're.
• 6:08
  You're
• 6:08
  quoting
• 6:09
  a
• 6:09
  number
• 6:09
  that's
• 6:09
  as
• 6:09
  low
• 6:10
  as
• 6:10
  300%
• 6:10
  growth,
• 6:11
  like,
• 6:11
  when
• 6:11
  you're
• 6:11
  not
• 6:12
  in
• 6:12
  the
• 6:12
  category
• 6:12
  and
• 6:12
  you're
• 6:13
  getting
• 6:13
  into
• 6:13
  it,
• 6:13
  you
• 6:13
  should
• 6:13
  be
• 6:14
  at,
• 6:14
  like,
• 6:14
  factors
• 6:14
  of
• 6:14
  10,
• 6:15
  20,
• 6:16
  20
• 6:16
  times
• 6:17
  that.
• 6:17
  So,
• 6:17
  like,
• 6:17
  I
• 6:18
  don't
• 6:18
  know,
• 6:18
  it
• 6:18
  just
• 6:18
  doesn't
• 6:18
  make
• 6:18
  sense
• 6:19
  to
• 6:19
  me.
• 6:19
  But
• 6:19
  I
• 6:19
  don't
• 6:19
  know
• 6:19
  that
• 6:20
  convince
• 6:20
  you
• 6:20
  or
• 6:20
  like,
• 6:20
  you
• 6:21
  still.
• 6:21
  I
• 6:21
  don't
• 6:21
  know,
• 6:23
  the
• 6:23
  sweaty
• 6:24
  sheets
• 6:24
  of
• 6:24
  the
• 6:24
  fever
• 6:25
  tree,
• 6:25
  man.
• 6:26
  I
• 6:26
  thought.
• 6:27
  I
• 6:27
  actually
• 6:28
  was
• 6:28
  thinking
• 6:28
  the
• 6:29
  opposite.
• 6:29
  I
• 6:29
  was
• 6:30
  like,
• 6:30
  if
• 6:30
  Trader
• 6:30
  Joe's
• 6:31
  can
• 6:31
  pull
• 6:31
  this
• 6:31
  off
• 6:32
  from,
• 6:32
  like,
• 6:32
  a
• 6:32
  logistical
• 6:33
  standpoint,
• 6:33
  when
• 6:33
  you
• 6:34
  have
• 6:34
  things
• 6:34
  that
• 6:34
  are
• 6:34
  living
• 6:35
  that
• 6:35
  you
• 6:35
  need
• 6:35
  to
• 6:35
  keep
• 6:35
  alive
• 6:36
  and
• 6:36
  fresh.
• 6:36
  Like,
• 6:37
  I
• 6:37
  actually
• 6:37
  was
• 6:37
  thinking
• 6:38
  that
• 6:38
  if
• 6:38
  Trader
• 6:38
  Joe's
• 6:39
  can
• 6:39
  do
• 6:39
  it
• 6:39
  in
• 6:39
  an
• 6:39
  8,000
• 6:40
  square
• 6:40
  foot
• 6:40
  box,
• 6:40
  Target
• 6:41
  certainly
• 6:41
  should
• 6:41
  be
• 6:42
  able
• 6:42
  to
• 6:42
  find
• 6:42
  the
• 6:42
  room
• 6:42
  to
• 6:43
  do
• 6:43
  this
• 6:43
  in
• 6:43
  a
• 6:43
  hundred
• 6:44
  thousand
• 6:44
  plus
• 6:44
  square
• 6:45
  foot
• 6:45
  box.
• 6:46
  And
• 6:46
  then
• 6:47
  the
• 6:47
  other
• 6:47
  part
• 6:47
  is
• 6:48
  like,
• 6:48
  I
• 6:49
  think
• 6:49
  the
• 6:49
  spritz
• 6:50
  thing
• 6:50
  was
• 6:50
  a
• 6:50
  test,
• 6:52
  like,
• 6:52
  early
• 6:52
  on.
• 6:53
  I
• 6:53
  don't
• 6:53
  think
• 6:53
  they
• 6:53
  were
• 6:54
  putting
• 6:54
  the
• 6:54
  full,
• 6:54
  like,
• 6:55
  Target
• 6:55
  mojo
• 6:56
  into
• 6:57
  that
• 6:57
  line.
• 6:57
  I
• 6:58
  think
• 6:58
  it
• 6:58
  was
• 6:58
  somebody
• 6:59
  else
• 6:59
  owned
• 7:00
  it.
• 7:00
  They
• 7:00
  were
• 7:00
  bringing
• 7:00
  the
• 7:01
  flowers
• 7:01
  in.
• 7:02
  Like,
• 7:02
  this
• 7:02
  is
• 7:02
  Target's
• 7:03
  own
• 7:03
  brand.
• 7:04
  So
• 7:04
  I
• 7:05
  do
• 7:05
  think
• 7:05
  that
• 7:05
  that's
• 7:06
  enough
• 7:06
  volume
• 7:07
  or
• 7:07
  enough
• 7:07
  of
• 7:07
  an
• 7:08
  interest
• 7:08
  spike
• 7:09
  for
• 7:09
  me
• 7:09
  to
• 7:09
  like,
• 7:10
  actually
• 7:10
  go
• 7:10
  in
• 7:11
  and
• 7:11
  test
• 7:11
  this
• 7:11
  as
• 7:12
  a
• 7:12
  concept.
• 7:12
  And
• 7:13
  my
• 7:13
  fingers
• 7:13
  are
• 7:13
  crossed.
• 7:14
  I
• 7:14
  hope
• 7:15
  that
• 7:15
  Target
• 7:16
  has
• 7:16
  made
• 7:16
  this
• 7:17
  into
• 7:17
  like,
• 7:17
  a
• 7:17
  more
• 7:18
  fun
• 7:18
  and
• 7:18
  funky.
• 7:19
  Like,
• 7:19
  if
• 7:19
  you
• 7:19
  look
• 7:19
  at
• 7:19
  Trader
• 7:20
  Joe's,
• 7:20
  like,
• 7:20
  they
• 7:20
  do
• 7:21
  cool
• 7:21
  seasonal
• 7:21
  potting
• 7:22
  and
• 7:22
  other
• 7:22
  things
• 7:23
  that
• 7:23
  make
• 7:24
  these
• 7:24
  giftable
• 7:24
  and
• 7:25
  fun.
• 7:25
  So
• 7:25
  I
• 7:25
  think
• 7:26
  if
• 7:26
  that's
• 7:26
  a
• 7:26
  possibility,
• 7:27
  then
• 7:28
  I
• 7:29
  want
• 7:29
  to
• 7:29
  see
• 7:29
  that
• 7:30
  through.
• 7:30
  But
• 7:31
  you,
• 7:31
  I
• 7:31
  mean,
• 7:31
  I'm
• 7:32
  probably
• 7:32
  wrong
• 7:33
  for
• 7:33
  all
• 7:33
  the
• 7:33
  reason.
• 7:34
  So
• 7:34
  if
• 7:34
  you're,
• 7:35
  if
• 7:35
  you're
• 7:35
  a
• 7:35
  bet
• 7:35
  on.
• 7:35
  On
• 7:36
  which
• 7:36
  side
• 7:36
  of
• 7:36
  the
• 7:36
  Ledger
• 7:37
  you,
• 7:37
  like,
• 7:37
  60%
• 7:38
  like
• 7:38
  this
• 7:38
  idea,
• 7:39
  90%
• 7:40
  liking
• 7:40
  this
• 7:40
  idea.
• 7:40
  It
• 7:40
  feels
• 7:41
  like
• 7:41
  you're
• 7:41
  like
• 7:41
  55,
• 7:42
  60
• 7:42
  range.
• 7:43
  It
• 7:43
  just.
• 7:43
  I
• 7:43
  don't
• 7:44
  like
• 7:44
  betting.
• 7:45
  I
• 7:45
  don't
• 7:45
  like
• 7:45
  the
• 7:45
  bets
• 7:46
  that
• 7:46
  you're
• 7:46
  making
• 7:46
  me
• 7:47
  make
• 7:47
  on
• 7:47
  this
• 7:47
  show
• 7:47
  because
• 7:48
  I
• 7:48
  just.
• 7:49
  I
• 7:49
  just
• 7:49
  want
• 7:50
  to,
• 7:50
  like,
• 7:50
  see
• 7:51
  it
• 7:51
  through
• 7:51
  without
• 7:51
  there
• 7:52
  being
• 7:52
  any
• 7:52
  monetary
• 7:53
  engagement.
• 7:54
  No,
• 7:54
  no
• 7:54
  monetary.
• 7:55
  Just
• 7:55
  like,
• 7:55
  how
• 7:55
  confident
• 7:56
  are
• 7:56
  you
• 7:56
  in
• 7:56
  your
• 7:57
  call?
• 7:57
  That's
• 7:57
  all
• 7:57
  I'm
• 7:57
  asking.
• 7:58
  No
• 7:58
  monetary.
• 7:58
  That,
• 7:59
  like,
• 7:59
  just
• 7:59
  so
• 7:59
  the
• 8:00
  audience
• 8:00
  knows,
• 8:00
  like,
• 8:00
  how
• 8:00
  confident
• 8:01
  are
• 8:01
  you
• 8:01
  in
• 8:01
  your
• 8:02
  call?
• 8:02
  I'm
• 8:02
  over
• 8:02
  50.
• 8:03
  I'll
• 8:03
  do
• 8:03
  the
• 8:03
  over
• 8:04
  50.
• 8:04
  I'm
• 8:04
  over
• 8:04
  50.
• 8:05
  Yeah.
• 8:05
  Over
• 8:05
  50.
• 8:06
  All
• 8:06
  right,
• 8:06
  well,
• 8:06
  I'd
• 8:07
  assume
• 8:07
  so
• 8:07
  if
• 8:07
  you're
• 8:08
  confident
• 8:08
  in
• 8:08
  the
• 8:08
  call,
• 8:08
  you're
• 8:09
  over
• 8:09
  50,
• 8:09
  but
• 8:10
  anyway.
• 8:10
  All
• 8:10
  right.
• 8:10
  You
• 8:10
  don't
• 8:10
  want
• 8:11
  to
• 8:11
  put
• 8:11
  a
• 8:11
  number
• 8:11
  on
• 8:11
  it.
• 8:12
  60,
• 8:13
  maybe.
• 8:13
  I
• 8:14
  don't
• 8:14
  know.
• 8:14
  All
• 8:14
  right.
• 8:15
  I'm
• 8:15
  just
• 8:15
  looking
• 8:16
  for
• 8:16
  a
• 8:16
  relative
• 8:16
  number
• 8:17
  because,
• 8:17
  like,
• 8:17
  if
• 8:17
  you're
• 8:18
  90,
• 8:18
  that's
• 8:18
  a
• 8:18
  big
• 8:18
  difference
• 8:19
  of
• 8:19
  being.
• 8:19
  No,
• 8:20
  no,
• 8:20
  I'm
• 8:20
  not
• 8:20
  90
• 8:21
  because
• 8:21
  of
• 8:21
  the
• 8:22
  reasons
• 8:22
  that
• 8:22
  you
• 8:22
  stated,
• 8:23
  like,
• 8:23
  because
• 8:23
  of
• 8:23
  all
• 8:24
  the
• 8:24
  things
• 8:24
  that.
• 8:24
  And
• 8:25
  you
• 8:25
  are
• 8:25
  a
• 8:26
  merchant,
• 8:26
  you
• 8:26
  know
• 8:27
  better
• 8:27
  than
• 8:27
  I
• 8:27
  would.
• 8:28
  I
• 8:28
  just
• 8:28
  think
• 8:29
  that
• 8:29
  it's
• 8:30
  definitely
• 8:30
  something
• 8:31
  I
• 8:31
  would
• 8:31
  have,
• 8:31
  I
• 8:32
  would
• 8:32
  have
• 8:32
  tested
• 8:33
  if
• 8:33
  I
• 8:33
  was
• 8:33
  still
• 8:33
  at
• 8:34
  Target
• 8:34
  right
• 8:34
  now.
• 8:34
  Like,
• 8:35
  I,
• 8:35
  I
• 8:35
  went
• 8:35
  from
• 8:36
  what
• 8:36
  the
• 8:36
  hell
• 8:36
  are
• 8:37
  they
• 8:37
  doing
• 8:37
  to.
• 8:38
  All
• 8:38
  right,
• 8:39
  let's
• 8:39
  try
• 8:39
  it
• 8:39
  out
• 8:39
  and
• 8:40
  see.
• 8:40
  See
• 8:40
  if
• 8:40
  this
• 8:41
  is
• 8:41
  something
• 8:41
  that
• 8:41
  we
• 8:41
  can,
• 8:42
  we
• 8:42
  can
• 8:42
  own
• 8:43
  or
• 8:43
  take,
• 8:43
  take
• 8:44
  share
• 8:44
  from
• 8:44
  a
• 8:44
  Trader
• 8:45
  Joe's.
• 8:45
  But
• 8:46
  not
• 8:46
  only
• 8:46
  was
• 8:46
  that.
• 8:46
  Not
• 8:46
  only
• 8:47
  was
• 8:47
  I
• 8:47
  a
• 8:47
  merchant,
• 8:47
  but
• 8:47
  I
• 8:47
  was
• 8:47
  also
• 8:48
  a
• 8:48
  store
• 8:48
  field
• 8:48
  leader,
• 8:49
  too.
• 8:49
  And
• 8:49
  I
• 8:49
  can
• 8:49
  tell
• 8:49
  you,
• 8:49
  like,
• 8:50
  my
• 8:50
  store
• 8:50
  in
• 8:50
  Scottsbluff,
• 8:51
  Nebraska,
• 8:51
  probably
• 8:52
  had
• 8:52
  less
• 8:52
  people
• 8:53
  working
• 8:53
  in
• 8:53
  it
• 8:53
  on
• 8:53
  an
• 8:54
  average
• 8:54
  day
• 8:54
  than
• 8:54
  a
• 8:54
  Trader
• 8:55
  Joe's
• 8:55
  does,
• 8:55
  too,
• 8:55
  in,
• 8:56
  you
• 8:56
  know,
• 8:56
  three
• 8:56
  times
• 8:57
  the
• 8:57
  size
• 8:57
  of
• 8:57
  the
• 8:57
  box.
• 8:58
  So
• 8:58
  there's
• 8:59
  dynamics
• 8:59
  here
• 8:59
  at
• 8:59
  play.
• 9:00
  But
• 9:00
  anyway,
• 9:00
  let's
• 9:00
  keep
• 9:00
  moving.