Latest / The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget
Ep. 156 :: Brand Identity and Positioning with Bonnie Mauldin of The Mauldin Group
In episode 156, Bradley Hartmann is joined by Bonnie Mauldin of The Mauldin Group, an Atlanta-based web design and internet marketing firm that specializes in the construction industry.
Bonnie is the show's first empath (Don't know what an empath is? Well, consider this an unexpected bonus then!) and she shares insights to improve your marketing to make your selling activities easier. Hartmann and Mauldin discuss:
Perception and how perceived value in the mind of the customer is the essential element in marketing and effective positioning
Brand Identity and the questions to ask to determine…
The skinny
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