Minnesota Targets Loon Vapes for Targeting Teens | Minneapolis News

Minneapolis News Today | 2 Min News | The Daily News Now! · Jul 16, 2026 · 1m

Minnesota’s Attorney General is launching a major legal strike against vape brand Loon, accusing it of deliberately targeting teens with candy-flavored products and cartoon branding—violating state law designed to shield youth from addictive nicotine. The lawsuit also alleges Loon falsely claims FDA approval, misleading consumers and regulators. Attorney General Keith Ellison vows zero tolerance for companies profiting off minors, citing new state rules banning dessert-themed marketing. This aggressive move aims to ban Loon’s sales in Minnesota and sends a chilling message to the entire…