Latest / No Days Off with Brian Gubernick
754. Flip the Formula - Make Profit First
A lot of businesses are growing... but not actually getting healthier.
In this episode, Brian unpacks the core idea behind Profit First: most entrepreneurs run their business on sales minus expenses equals profit and whatever is left becomes the reward. The reality? There's rarely anything left.
Instead, flip the equation. Take profit first and operate on the remainder.
This isn't accounting, it's discipline. When profit is optional, spending expands. Revenue rises but margins stay tight. By pre-deciding a profit percentage, separating accounts, and operating within constraints, you force…
The skinny
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