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Phone a Friend: Cheyenne Buttrey on Marketing Funnels
Listen in on my chat with Cheyenne Buttrey of Copy Girl Co. to break down one of the most misunderstood parts of growing a service business, marketing funnels. We talk about what a funnel actually is (spoiler, you probably already have one), why bigger isn't better, and the four core building blocks that make a funnel work. Cheyenne shares when you should bootstrap your funnel versus when to bring in an expert, how to avoid the tech rabbit hole, and why your data matters way more than your software. If you've been feeling overwhelmed by funnel advice on the internet, this one's for you.
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The skinny
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