How confident are crypto consumers?

Marketplace Tech · Mar 16, 2026 · 5m

Here at Marketplace, we often report on a monthly economic indicator from the University of Michigan called the consumer sentiment index. It basically looks how people are feeling about the economy. Now, a team of academics at the University of Pennsylvania's Wharton School have used that index as a model to create something similar though much more niche: how people feel about cryptocurrency. It's called the Consumer Cryptocurrency Confidence Index, a monthly survey now in its third year. Marketplace’s Stephanie Hughes spoke with Wharton marketing professor Dave Reibstein, one of the…