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The Man Behind Variety & Billboard Reveals How Media Controls You | Penske Media Founder Lee Caplin & Ivan Patriki
He was alone in the Oval Office with JFK at fifteen years old, and that was just the beginning.Lee Caplin has lived several lives: Justice Department lawyer protecting free speech, co-founder of the company that became Penske Media (Variety, Hollywood Reporter, Billboard), arts administrator, and now the architect of the journalism and media school at Florida International University. He sat down with Ivan Patriki to talk about how media quietly molds public opinion, the difference between reporting and news entertainment, and why he never lets anyone in the room who's expecting a "yes" for…
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