"Small Market" NBA Finals Talk
Don't worry, I'm not breaking down the NBA Finals.
I am so annoyed that market sizes and ratings talk have become such a huge part of the sports media landscape.
It seems the last 20+ years have seen a rise in media people focusing on this topic. Most people don't even understand it.
I never watched sports thinking "Oh boy, I wonder what this matchup will do for the ratings!".
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The skinny
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