Building Retail Technology With a Ceiling That Moves With You | Spotlight Series
In this Retail Technology Spotlight Series, Chris Walton sits down with Brian Kinsella, Chief Product Officer at Manhattan Associates, to explore one of the biggest technology dilemmas facing growing retailers and brands: Do you start small and risk outgrowing your systems, or invest in enterprise technology before you have the size, resources, or complexity to justify it?
Brian breaks down why that tradeoff may finally be changing. As customer expectations rise and growing brands take on marketplaces, stores as fulfillment nodes, wholesale, DTC, and increasingly complex supply chains, the…
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