Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Patagonia Built a Brand on Repair and Circularity
Patagonia's Worn Wear program is more than a repair service—it's a brand philosophy that turns customers into loyal advocates. In this episode, Lucas and Luna explore how Patagonia's commitment to repair, resale, and circularity has built deep trust and a resilient brand. They discuss the origins of Worn Wear, the economics of repair, and how the program drives customer loyalty without undercutting profits. Learn why Patagonia's approach to sustainability isn't just ethical—it's smart business. Tune in for a fresh look at one of the most trusted brands in outdoor…
The skinny
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