Monster’s New Wave Drives Wall Street Buzz | Durham News

Durham News Today | 2 Min News | The Daily News Now! · Jul 4, 2026 · 2m

Monster Beverage’s stock is soaring as Wall Street stays bullish, with Morgan Stanley reaffirming an “Overweight” rating and $103 price target, citing a historic product rollout as the key driver. What started as zero sales last fall has now grown to nearly 15% of U.S. revenue, fueled by over 20 new items—including limited-edition flavors and European imports—marking the strongest lineup in two decades. Q1 2026 smashed records with 27% sales growth to $2.35 billion and a $500M buyback, signaling confidence, though margins dipped slightly due to overseas expansion. Analysts note the rally may…