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E14 Differentiate to Win with Charlie Cadbury
In this episode, Granger Forson is joined by Charlie Cadbury, the founder of Say It Now, a pioneering agency that bridges the gap between traditional media (TV and radio) and digital engagement using voice technology.
Charlie shares the journey of his 19-year career in the agency space—from his early days running a 50-person web agency in Soho to the challenges of navigating the "voice 2.0" landscape with his current venture. The discussion explores how to build defensible tech, why "Key Person of Influence" strategies beat generic marketing, and how to differentiate yourself when the market…
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