Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How to Stop Discounting Your Brand Loyalty
Most brands think discounts are the fastest way to retain customers, but this episode reveals why that strategy erodes lifetime value. We examine how a mid-sized outdoor apparel retailer abandoned blanket flash sales in favor of 'value-added' retention, specifically bundling free repair services and exclusive access to limited-edition gear drops. Lucas and Luna break down the data showing how removing the discount button increased repeat purchase rates by twenty-two percent over six months. Learn how to shift from price-sensitive buyers to brand-loyal advocates using behavioral…
The skinny
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