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What Retailers Actually Think About Agentic Commerce With Stripe's Maia Josebachvili | 5IM · Omni Talk Retail

• 0:00
  Foreigning
• 0:08
  us
• 0:09
  for
• 0:09
  today's
• 0:09
  five
• 0:09
  insightful
• 0:10
  minute
• 0:10
  segment
• 0:11
  is
• 0:11
  Maya
• 0:11
  Jose
• 0:11
  Bakvili.
• 0:12
  Maya
• 0:13
  is
• 0:13
  the
• 0:13
  Chief
• 0:13
  Revenue
• 0:14
  Officer
• 0:14
  of
• 0:14
  AI
• 0:15
  at
• 0:15
  Stripe
• 0:15
  and
• 0:15
  she
• 0:15
  is
• 0:16
  here
• 0:16
  to
• 0:16
  discuss
• 0:16
  what
• 0:17
  she
• 0:17
  is
• 0:17
  really
• 0:17
  hearing
• 0:18
  from
• 0:18
  retailers
• 0:18
  as
• 0:19
  it
• 0:19
  pertains
• 0:19
  to
• 0:20
  agentic
• 0:20
  commerce.
• 0:21
  Maya,
• 0:21
  let's
• 0:22
  start
• 0:22
  with
• 0:22
  this.
• 0:22
  Tell
• 0:22
  us
• 0:23
  about
• 0:23
  your
• 0:23
  role
• 0:23
  as
• 0:23
  CRO
• 0:24
  of
• 0:24
  AI.
• 0:25
  What
• 0:25
  exactly
• 0:25
  does
• 0:25
  that
• 0:26
  mean?
• 0:26
  It's
• 0:26
  the
• 0:26
  best
• 0:27
  job
• 0:27
  I've
• 0:27
  ever
• 0:27
  had.
• 0:28
  Well,
• 0:28
  first
• 0:28
  of
• 0:28
  all,
• 0:28
  thanks
• 0:29
  for
• 0:29
  having
• 0:29
  me.
• 0:29
  Really
• 0:29
  happy
• 0:30
  to
• 0:30
  be
• 0:30
  here.
• 0:30
  Of
• 0:30
  course.
• 0:31
  At
• 0:31
  Stripe,
• 0:31
  we're
• 0:32
  building
• 0:32
  economic
• 0:32
  infrastructure
• 0:33
  for
• 0:33
  AI.
• 0:34
  So
• 0:34
  in
• 0:34
  my
• 0:35
  role
• 0:35
  as
• 0:35
  the
• 0:35
  CRO
• 0:36
  of
• 0:36
  AI,
• 0:37
  I
• 0:37
  help
• 0:37
  both
• 0:38
  startups
• 0:38
  and
• 0:38
  enterprises
• 0:39
  navigate
• 0:39
  their
• 0:39
  AI
• 0:40
  journey.
• 0:40
  So
• 0:41
  whether
• 0:41
  that's
• 0:41
  partnering
• 0:41
  with
• 0:42
  the
• 0:42
  likes
• 0:42
  of
• 0:43
  OpenAI,
• 0:44
  Anthropic
• 0:45
  and
• 0:45
  Cursor
• 0:45
  on
• 0:46
  their
• 0:46
  growth
• 0:46
  needs
• 0:47
  or
• 0:47
  working
• 0:47
  with
• 0:48
  the
• 0:48
  Fortune
• 0:48
  100
• 0:49
  or
• 0:49
  other
• 0:49
  retailers
• 0:50
  on
• 0:51
  using
• 0:51
  AI
• 0:52
  and
• 0:52
  specifically
• 0:52
  unlocking
• 0:53
  agenda
• 0:53
  commerce,
• 0:54
  I
• 0:54
  get
• 0:55
  to
• 0:55
  help
• 0:55
  partner
• 0:55
  with
• 0:56
  all
• 0:56
  these
• 0:56
  types
• 0:56
  of
• 0:56
  customers
• 0:57
  and
• 0:57
  retailers
• 0:57
  on
• 0:58
  their
• 0:58
  journeys.
• 0:58
  Well,
• 0:59
  Maya,
• 0:59
  I
• 0:59
  think
• 0:59
  some
• 1:00
  of
• 1:00
  our
• 1:00
  listeners
• 1:00
  might
• 1:01
  be
• 1:01
  familiar
• 1:01
  with
• 1:01
  Stripe
• 1:02
  as
• 1:02
  it
• 1:02
  relates
• 1:02
  to
• 1:02
  a
• 1:03
  payments
• 1:03
  platform,
• 1:04
  but
• 1:04
  let's
• 1:05
  elaborate
• 1:05
  on
• 1:05
  that.
• 1:05
  What
• 1:06
  does
• 1:06
  agentic
• 1:07
  commerce
• 1:07
  mean
• 1:07
  to
• 1:07
  you
• 1:08
  and
• 1:08
  how
• 1:08
  do
• 1:09
  you
• 1:09
  define
• 1:10
  it
• 1:10
  and
• 1:10
  how
• 1:10
  does
• 1:10
  Stripe
• 1:11
  kind
• 1:11
  of
• 1:11
  fit
• 1:11
  into
• 1:11
  all
• 1:12
  of
• 1:12
  that?
• 1:12
  Absolutely.
• 1:14
  Stripe
• 1:14
  is
• 1:14
  so
• 1:14
  much
• 1:15
  more
• 1:15
  than
• 1:15
  a
• 1:15
  payments
• 1:15
  platform.
• 1:16
  We're
• 1:17
  really
• 1:17
  here
• 1:17
  to
• 1:17
  build
• 1:17
  the
• 1:18
  most
• 1:18
  merchant
• 1:18
  friendly
• 1:19
  infrastructure
• 1:19
  to
• 1:20
  help
• 1:20
  our
• 1:21
  retailers
• 1:21
  on
• 1:22
  their
• 1:22
  full
• 1:22
  journey.
• 1:23
  So
• 1:23
  when
• 1:23
  we
• 1:23
  talk
• 1:23
  about
• 1:24
  attentive
• 1:24
  commerce,
• 1:25
  there's
• 1:25
  really
• 1:25
  two
• 1:26
  forms.
• 1:26
  The
• 1:26
  first
• 1:27
  is
• 1:27
  AI
• 1:27
  assisted,
• 1:28
  like
• 1:28
  buying
• 1:29
  inside
• 1:29
  of
• 1:29
  a
• 1:29
  chat
• 1:29
  interface.
• 1:30
  And
• 1:31
  the
• 1:31
  second
• 1:31
  is
• 1:32
  what
• 1:32
  we'd
• 1:32
  say
• 1:32
  AI
• 1:33
  delegated,
• 1:34
  where
• 1:34
  an
• 1:34
  agent
• 1:34
  can
• 1:34
  purchase
• 1:35
  for
• 1:35
  you.
• 1:36
  The
• 1:36
  industry
• 1:37
  really
• 1:37
  tends
• 1:38
  to
• 1:38
  talk
• 1:38
  about
• 1:38
  agent
• 1:38
  of
• 1:38
  commerce
• 1:39
  with
• 1:39
  both
• 1:39
  terms
• 1:40
  and
• 1:41
  so
• 1:42
  we
• 1:43
  use
• 1:43
  that
• 1:43
  too
• 1:43
  for
• 1:43
  both
• 1:43
  of
• 1:43
  them.
• 1:44
  I'd
• 1:44
  say
• 1:44
  in
• 1:44
  the
• 1:45
  conversations
• 1:45
  I
• 1:45
  have
• 1:45
  with
• 1:45
  major
• 1:46
  retailers,
• 1:46
  Most
• 1:47
  see
• 1:47
  the
• 1:47
  ChatGPT
• 1:48
  style
• 1:49
  interactions
• 1:50
  as
• 1:50
  their
• 1:51
  first
• 1:51
  priority.
• 1:51
  Right
• 1:51
  now
• 1:52
  within
• 1:52
  the
• 1:52
  agentic
• 1:53
  landscape,
• 1:54
  our
• 1:54
  goal
• 1:54
  is
• 1:54
  to
• 1:54
  help
• 1:54
  merchants
• 1:55
  with
• 1:55
  all
• 1:55
  of
• 1:55
  that.
• 1:56
  And
• 1:56
  so
• 1:56
  we're
• 1:56
  not
• 1:56
  here
• 1:56
  to
• 1:57
  debate
• 1:57
  the
• 1:57
  definition,
• 1:58
  we're
• 1:58
  just
• 1:58
  here
• 1:58
  to
• 1:58
  help
• 1:58
  our
• 1:59
  merchants
• 1:59
  across
• 1:59
  that
• 2:00
  whole
• 2:00
  journey.
• 2:00
  So
• 2:00
  Maya,
• 2:01
  go
• 2:01
  deeper
• 2:01
  into
• 2:01
  that
• 2:02
  for
• 2:02
  me
• 2:02
  because
• 2:02
  I'm
• 2:02
  curious,
• 2:02
  like
• 2:03
  what
• 2:03
  are
• 2:03
  the
• 2:03
  concerns
• 2:03
  you're
• 2:04
  hearing
• 2:04
  from
• 2:04
  merchants
• 2:04
  or
• 2:05
  what
• 2:05
  are
• 2:05
  the
• 2:05
  needs
• 2:05
  they're
• 2:05
  helping
• 2:06
  you
• 2:06
  that
• 2:07
  you're
• 2:07
  helping
• 2:07
  them
• 2:07
  with
• 2:07
  as
• 2:08
  they
• 2:08
  try
• 2:08
  to
• 2:08
  navigate
• 2:09
  this
• 2:09
  agentic
• 2:09
  AI
• 2:10
  commerce
• 2:10
  landscape.
• 2:11
  It's
• 2:12
  been
• 2:12
  so
• 2:12
  fascinating.
• 2:13
  Six
• 2:13
  months
• 2:14
  ago
• 2:14
  when
• 2:14
  I
• 2:14
  talked
• 2:15
  to
• 2:15
  retailers,
• 2:16
  it
• 2:16
  was
• 2:17
  really
• 2:18
  a
• 2:18
  sentiment
• 2:19
  of
• 2:20
  I'm
• 2:20
  not
• 2:20
  sure
• 2:20
  I
• 2:20
  want
• 2:20
  this
• 2:21
  to
• 2:21
  happen.
• 2:22
  I
• 2:22
  don't
• 2:22
  know
• 2:22
  if
• 2:22
  I'm
• 2:22
  going
• 2:23
  to
• 2:23
  participate.
• 2:24
  Fast
• 2:25
  forward
• 2:25
  six
• 2:25
  months,
• 2:25
  it
• 2:26
  has
• 2:26
  been
• 2:26
  a
• 2:26
  complete
• 2:26
  180
• 2:28
  everyone's
• 2:28
  mindset
• 2:29
  from
• 2:29
  the
• 2:29
  board
• 2:29
  to
• 2:30
  the
• 2:30
  C
• 2:30
  suite
• 2:30
  is,
• 2:31
  well,
• 2:31
  obviously
• 2:32
  we
• 2:32
  need
• 2:32
  an
• 2:32
  agenda
• 2:33
  commerce
• 2:33
  strategy,
• 2:34
  so
• 2:34
  you
• 2:34
  know,
• 2:34
  what
• 2:34
  are
• 2:34
  we
• 2:35
  going
• 2:35
  to
• 2:35
  do?
• 2:35
  But
• 2:36
  now,
• 2:36
  even
• 2:36
  with
• 2:36
  that
• 2:36
  said,
• 2:37
  there's
• 2:37
  still
• 2:37
  some
• 2:38
  concerns
• 2:38
  that
• 2:38
  everyone
• 2:38
  has.
• 2:39
  I'd
• 2:39
  say
• 2:39
  it
• 2:39
  really
• 2:40
  comes
• 2:40
  down
• 2:40
  to
• 2:40
  four
• 2:40
  major
• 2:40
  things.
• 2:41
  The
• 2:41
  first
• 2:41
  one
• 2:41
  is
• 2:42
  control.
• 2:43
  Brands
• 2:43
  want
• 2:44
  to
• 2:44
  maintain
• 2:44
  control
• 2:44
  of
• 2:44
  the
• 2:45
  customer
• 2:45
  relationship
• 2:46
  and
• 2:46
  stay
• 2:46
  merchant
• 2:47
  of
• 2:47
  record.
• 2:48
  The
• 2:48
  second
• 2:48
  one
• 2:48
  is
• 2:48
  discoverability.
• 2:49
  How
• 2:49
  do
• 2:50
  you
• 2:50
  make
• 2:50
  sure
• 2:50
  that
• 2:50
  your
• 2:50
  products
• 2:51
  show
• 2:51
  up
• 2:51
  when
• 2:51
  consumers
• 2:52
  are
• 2:52
  searching?
• 2:52
  And
• 2:52
  how
• 2:52
  do
• 2:52
  you
• 2:53
  make
• 2:53
  sure
• 2:53
  your
• 2:53
  product
• 2:53
  catalog
• 2:54
  is
• 2:54
  agent
• 2:54
  legible?
• 2:55
  That's
• 2:56
  been
• 2:56
  one
• 2:56
  of
• 2:56
  the
• 2:56
  biggest
• 2:56
  conversations
• 2:57
  I've
• 2:57
  heard.
• 2:58
  The
• 2:58
  third
• 2:58
  one
• 2:58
  is
• 2:59
  fraud.
• 3:00
  We've
• 3:00
  all
• 3:00
  spent
• 3:00
  20
• 3:01
  years
• 3:02
  blocking
• 3:02
  bots
• 3:03
  and
• 3:03
  now
• 3:03
  we're
• 3:03
  saying
• 3:04
  actually
• 3:04
  bots
• 3:04
  come
• 3:05
  by
• 3:05
  all
• 3:05
  the
• 3:05
  things.
• 3:06
  So
• 3:06
  it's
• 3:06
  a
• 3:06
  real
• 3:07
  mindset
• 3:08
  and
• 3:08
  technology
• 3:08
  shift.
• 3:09
  And
• 3:09
  then
• 3:09
  the
• 3:10
  fourth
• 3:10
  one
• 3:10
  is
• 3:10
  the
• 3:11
  checkout.
• 3:11
  Again,
• 3:12
  we've
• 3:12
  spent
• 3:12
  so
• 3:13
  much
• 3:13
  time
• 3:13
  optimizing
• 3:14
  for
• 3:14
  conversion
• 3:14
  and
• 3:14
  optimizing
• 3:15
  the
• 3:15
  checkout,
• 3:16
  we
• 3:16
  what
• 3:16
  does
• 3:16
  the
• 3:16
  new
• 3:17
  flow
• 3:17
  look
• 3:17
  like
• 3:18
  when
• 3:18
  you
• 3:19
  have
• 3:19
  agenda
• 3:19
  commerce?
• 3:20
  How
• 3:20
  do
• 3:20
  you
• 3:20
  handle
• 3:20
  payments?
• 3:21
  What's
• 3:22
  the
• 3:22
  conversion
• 3:22
  flow?
• 3:23
  How
• 3:23
  do
• 3:23
  you
• 3:23
  handle
• 3:24
  disputes?
• 3:24
  All
• 3:24
  of
• 3:25
  those
• 3:25
  questions.
• 3:25
  The
• 3:26
  good
• 3:26
  news
• 3:26
  is
• 3:26
  these
• 3:27
  are
• 3:27
  all
• 3:27
  addressable
• 3:28
  and
• 3:28
  we're
• 3:28
  partnering
• 3:29
  really
• 3:29
  closely
• 3:29
  with
• 3:29
  retailers
• 3:30
  and
• 3:30
  with
• 3:30
  AI
• 3:30
  companies
• 3:31
  to
• 3:31
  tackle
• 3:31
  them.
• 3:32
  So
• 3:32
  I'm
• 3:32
  optimistic
• 3:33
  that
• 3:33
  we're
• 3:33
  going
• 3:33
  to
• 3:33
  figure
• 3:34
  this
• 3:34
  one
• 3:34
  out.
• 3:34
  Well,
• 3:35
  let's
• 3:35
  go
• 3:35
  deeper
• 3:36
  on
• 3:36
  that
• 3:36
  then,
• 3:36
  Maya.
• 3:37
  I
• 3:37
  mean,
• 3:37
  how
• 3:37
  are
• 3:38
  you
• 3:38
  helping
• 3:39
  these
• 3:39
  merchants
• 3:40
  figure
• 3:40
  out
• 3:40
  how
• 3:40
  to
• 3:41
  get
• 3:42
  control,
• 3:42
  you
• 3:42
  know,
• 3:43
  discoverability,
• 3:44
  fraud
• 3:44
  and
• 3:44
  checkout
• 3:45
  kind
• 3:45
  of
• 3:45
  in
• 3:45
  line?
• 3:46
  Where,
• 3:46
  where
• 3:46
  does
• 3:46
  stripe
• 3:47
  come
• 3:47
  in
• 3:47
  and
• 3:47
  how
• 3:47
  are
• 3:48
  you
• 3:48
  uniquely
• 3:48
  positioned
• 3:49
  to
• 3:49
  help
• 3:49
  them
• 3:50
  do
• 3:50
  that?
• 3:50
  What
• 3:51
  I
• 3:51
  like
• 3:51
  to
• 3:51
  say
• 3:51
  in
• 3:51
  conversations
• 3:52
  with
• 3:52
  retailers
• 3:53
  is,
• 3:53
  look,
• 3:53
  we
• 3:54
  build
• 3:54
  it
• 3:54
  so
• 3:54
  you
• 3:55
  don't
• 3:55
  have
• 3:55
  to
• 3:55
  and
• 3:56
  you
• 3:56
  can
• 3:56
  focus
• 3:57
  on
• 3:57
  what
• 3:57
  you
• 3:57
  do
• 3:58
  best.
• 3:58
  It
• 3:58
  starts
• 3:59
  with
• 3:59
  what
• 3:59
  we
• 3:59
  launched
• 4:00
  this
• 4:00
  past
• 4:00
  fall,
• 4:01
  which
• 4:01
  is
• 4:01
  the
• 4:01
  Agent
• 4:02
  Commerce
• 4:02
  Protocol.
• 4:03
  We
• 4:03
  launched
• 4:03
  that
• 4:04
  in
• 4:04
  partnership
• 4:05
  with
• 4:05
  OpenAI.
• 4:06
  And
• 4:06
  the
• 4:06
  idea
• 4:06
  here
• 4:06
  is
• 4:07
  that
• 4:07
  it
• 4:07
  gives
• 4:07
  us
• 4:07
  all
• 4:07
  a
• 4:08
  shared
• 4:08
  technical
• 4:08
  language
• 4:09
  between
• 4:09
  AI
• 4:10
  agents
• 4:11
  and
• 4:11
  businesses
• 4:12
  so
• 4:12
  that
• 4:12
  we
• 4:12
  can
• 4:13
  make
• 4:13
  the
• 4:13
  transactions
• 4:14
  all
• 4:14
  happen
• 4:14
  a
• 4:14
  lot
• 4:14
  easier.
• 4:16
  It's
• 4:16
  live
• 4:17
  today
• 4:17
  in
• 4:18
  instant
• 4:18
  checkout
• 4:18
  with
• 4:18
  ChatGPT.
• 4:19
  And
• 4:19
  we
• 4:20
  have
• 4:20
  brands
• 4:20
  like
• 4:21
  Etsy,
• 4:22
  several
• 4:22
  Shopify
• 4:23
  merchants
• 4:23
  like
• 4:23
  Glossier
• 4:24
  and
• 4:24
  Spanx,
• 4:25
  and
• 4:25
  Walmart
• 4:26
  since
• 4:26
  joined
• 4:26
  as
• 4:27
  well.
• 4:28
  It's
• 4:28
  also
• 4:28
  now
• 4:28
  live
• 4:29
  in
• 4:29
  Microsoft
• 4:29
  Copilot,
• 4:30
  which
• 4:30
  is
• 4:30
  called
• 4:31
  Copilot
• 4:31
  Checkout.
• 4:32
  And
• 4:32
  there
• 4:32
  we
• 4:32
  have
• 4:32
  brands
• 4:33
  like
• 4:33
  Urban
• 4:33
  Outfitters,
• 4:34
  Free
• 4:34
  People,
• 4:35
  Anthropology
• 4:36
  and
• 4:36
  Etsy.
• 4:37
  And
• 4:37
  what's
• 4:37
  great
• 4:37
  here
• 4:38
  is
• 4:38
  consumers
• 4:39
  can
• 4:39
  go
• 4:39
  through
• 4:39
  the
• 4:40
  whole
• 4:40
  entire
• 4:40
  discovery
• 4:41
  and
• 4:41
  purchase
• 4:41
  journey
• 4:42
  all
• 4:42
  within
• 4:42
  the
• 4:42
  chat
• 4:42
  without
• 4:43
  never
• 4:43
  leaving.
• 4:44
  Now
• 4:44
  that
• 4:45
  was
• 4:45
  step
• 4:45
  one.
• 4:45
  That
• 4:46
  was
• 4:46
  the
• 4:46
  shared
• 4:46
  language.
• 4:47
  We
• 4:47
  then
• 4:48
  launched
• 4:48
  what
• 4:48
  we
• 4:49
  call
• 4:49
  the
• 4:49
  Agent
• 4:49
  of
• 4:49
  Commerce
• 4:50
  suite
• 4:50
  which
• 4:51
  is
• 4:51
  our
• 4:52
  solution
• 4:52
  to
• 4:52
  help
• 4:52
  businesses
• 4:53
  get
• 4:53
  ready
• 4:54
  to
• 4:54
  sell
• 4:54
  through
• 4:54
  various
• 4:54
  AI
• 4:55
  agents
• 4:55
  with
• 4:55
  one
• 4:56
  integration
• 4:57
  and
• 4:57
  without
• 4:57
  changing
• 4:58
  and
• 4:58
  here's
• 4:58
  an
• 4:58
  important
• 4:58
  one,
• 4:59
  without
• 4:59
  changing
• 4:59
  their
• 5:00
  existing
• 5:00
  commerce
• 5:01
  system.
• 5:02
  So
• 5:02
  the
• 5:02
  suite
• 5:02
  helps
• 5:04
  our
• 5:04
  retailers
• 5:04
  1
• 5:05
  make
• 5:05
  their
• 5:05
  products
• 5:06
  discoverable
• 5:06
  to
• 5:06
  AI
• 5:07
  agents
• 5:07
  2
• 5:08
  handle
• 5:09
  the
• 5:09
  checkout,
• 5:09
  the
• 5:09
  payments
• 5:10
  and
• 5:10
  fraud
• 5:10
  protection
• 5:11
  importantly
• 5:11
  while
• 5:12
  maintaining
• 5:12
  their
• 5:13
  merchant
• 5:13
  of
• 5:13
  record
• 5:14
  and
• 5:14
  3
• 5:14
  pick
• 5:15
  which
• 5:15
  AI
• 5:15
  agents
• 5:15
  they
• 5:16
  want
• 5:16
  to
• 5:16
  sell
• 5:16
  through
• 5:16
  from
• 5:16
  the
• 5:16
  Stripe
• 5:17
  dashboard.
• 5:18
  And
• 5:18
  it's
• 5:18
  been
• 5:18
  really
• 5:19
  great.
• 5:19
  We're
• 5:19
  working
• 5:19
  with
• 5:19
  brands
• 5:20
  like
• 5:20
  Coach,
• 5:20
  Kate
• 5:21
  Spade,
• 5:21
  Anthropologie,
• 5:22
  Urban
• 5:22
  Outfitters,
• 5:23
  these
• 5:23
  ones
• 5:23
  I
• 5:23
  named
• 5:24
  and
• 5:25
  E
• 5:25
  commerce
• 5:25
  platforms
• 5:26
  as
• 5:26
  well
• 5:26
  like
• 5:27
  Wix
• 5:27
  and
• 5:28
  BigCommerce
• 5:28
  and
• 5:28
  WooCommerce
• 5:29
  and
• 5:29
  Square
• 5:29
  Squarespace.
• 5:30
  Wow,
• 5:31
  great
• 5:31
  stuff
• 5:31
  Maya.
• 5:31
  I
• 5:32
  can't
• 5:32
  wait
• 5:32
  to
• 5:32
  have
• 5:32
  you
• 5:32
  back.
• 5:32
  Great
• 5:33
  perspective.
• 5:34
  Thanks
• 5:34
  for
• 5:34
  having
• 5:34
  me
• 5:35
  and
• 5:35
  thanks
• 5:35
  for
• 5:35
  everything
• 5:35
  you
• 5:35
  guys
• 5:36
  are
• 5:36
  doing
• 5:36
  for
• 5:36
  the
• 5:36
  industry.
• 5:37
  It
• 5:37
  is
• 5:37
  a
• 5:37
  wild,
• 5:38
  wild
• 5:38
  time
• 5:38
  right
• 5:39
  now
• 5:39
  so
• 5:39
  getting
• 5:39
  your
• 5:40
  insights
• 5:40
  all
• 5:40
  the
• 5:41
  time
• 5:41
  really
• 5:41
  helps.