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The Power of Provocation Report: The Research Special
In this special edition of B2B Marketing: The Provocative Truth, Benedict sits down with the team at alan. to discuss their new report, ‘The Power of Provocation’.
In 2017, business decision-makers fired a warning shot when 71% voiced their discontent. Five years, on the mob is angry. This year, 82% chastised B2B marketing as boring, predictable, repetitive. Frustration is boiling over.
Through research conducted by alan, we argue for marketers to make B2B electrifying, deeply moving, and we show what needs to be done in our report ‘The Power of Provocation’. The mandate for change is clear…
The skinny
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