Latest / High Voltage Business Builders Podcast
EP292: Building Customer Relationships Beyond Amazon
If Amazon deleted your account tomorrow, how many of your customers would you actually be able to contact? Spoiler: the answer is zero. And that's the problem we're tackling today. Neil Twa breaks down why relying solely on Amazon is a risky move for any operator. This isn't about diversifying channels or building a DTC brand from scratch. It's about securing your customer relationships beyond Amazon's reach. Neil shares a real-world example of a home and kitchen brand doing $60,000 to $80,000 a month on Amazon, with good reviews and decent margins, yet vulnerable due to a lack of direct…
The skinny
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