Latest / Spokes & Strategy: Marketing the Bicycle
Ep. 5: Holiday Wins, Winter Momentum, and Laying the Groundwork for 2026
The holidays aren’t just the year-end rush—they’re a chance to spark connection, drive meaningful traffic, and set up real momentum for 2026.
Brandon and Chris break down the simple, high-impact moves bike shops can make right now: community events, stocking-stuffer strategies, winter service reminders, and consistent email that actually works.
They also dig into reflection—what worked, what didn’t, and how to use the quiet months to reset and plan intentionally for the year ahead.
Short, human, practical. Perfect for any shop heading into the winter season.
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The skinny
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