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Automation and Innovation: Navigating the New Landscape of Digital Marketing
Digital Marketing Today Podcast DescriptionWelcome to "Digital Marketing Today"In our newest episode, we explore the cutting-edge and the cautionary tales of digital marketing techniques and innovations. Dive deep with us into these headline-worthy topics:The Double-Edged Sword of Automation: We begin with a critical look at the challenges faced during Meta's Advantage Plus campaigns. Special guest, RC Williams from 1-800-D2C, shares firsthand the harrowing experience of budget depletion during the Valentine's campaign, where costs escalated due to automated systems running without sufficient…
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