Your Donor Isn’t Stuck. Your Cultivation Strategy Is.
Is your donor really stuck, or is your cultivation strategy stuck? In this episode of Hey Fundraiser!, Mary explains the difference between a touch and a move, and why activity alone does not create major gifts. You’ll learn how to give every donor interaction a purpose, the five things Mary wants to understand before moving toward a solicitation, and how to introduce money into the relationship long before the ask. She also shares why permission-based fundraising can dramatically accelerate cultivation, how to recognize when “they need more time” is really fundraiser fear, and how to…
The skinny
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