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Why should brands invest in influencers? | Justin Levy, Director of Content and Social Media, ZoomInfo
Audience trust lives with people, not logos. That’s exactly why brands need to start investing in influencers with intention.
In this episode of Straight to Voicemail, Rachel Elsts Downey talks with Justin Levy, Director of Content and Social Media at ZoomInfo, about why creator partnerships are one of the smartest investments a brand can make. With 15 years of building influencer programs, Justin breaks down how influencer relationships expand reach, deepen credibility, and unlock audiences brands can’t access on their own. He also shares how to choose the right creators, what smart…
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