Latest / Prompt Air / Grammy 2027 - Push to the “GOET”
Transcript
- 0:00We look at a lot of strategic roadmaps on this
- 0:02show. Usually it's, you know, a tech startup
- 0:04trying to IPO, maybe a brand trying to go viral.
- 0:06But today's deep dive is something else entirely.
- 0:11We're looking at a document called the HaYVV3N2030EJOT
- 0:16Run. It is wild. It is. It's a blueprint by a
- 0:20Milwaukee entrepreneur, Nimrod Nimmy Allen III.
- 0:23And the goal. The big one. Win an Emmy, Grammy,
- 0:26Oscar, and a Tony, all by 2030. But the method
- 0:30isn't just get famous. It's about building what
- 0:33he calls a heritage futurist ecosystem. Right.
- 0:36Dexter Monroe, LLC. And it's funded by and you
- 0:39really have to stop and process this 19th century
- 0:42printing technology. I had to double check that
- 0:43part. So he's weaponizing these like legacy physical
- 0:46artifacts to fund really avant -garde digital
- 0:48art. It's a total disruption strategy. But instead
- 0:51of the usual move fast and break things, he's
- 0:53slowing down to print things on stone. OK, before
- 0:55we get to the lithography, we have to profile
- 0:57the architect here because the vibe isn't starving
- 0:59artist. It feels much more regimented. And that's
- 1:03because Alan is a former U .S. Marine. He served
- 1:05in Iraq and Afghanistan. You can see that military
- 1:08doctrine baked into the whole business structure.
- 1:10He was also a political candidate, right? Founded
- 1:12the IDE party. Exactly. Yeah. So he thinks in
- 1:15terms of campaigns and operations, not just gigs.
- 1:19And that leads to this idea of the sovereign
- 1:22operator. The notes make a really clear distinction
- 1:25between Alan, the guy, and Dexter Monroe, which
- 1:29is the corporate persona. It's a protective layer.
- 1:32Think of it like a stage name, but for corporate
- 1:36governance. Dexter Monroe lets him operate with
- 1:39a certain detachment. And under that umbrella,
- 1:41he's just vertically integrating everything.
- 1:42He's not out there looking for a record deal.
- 1:44No, he built the infrastructure himself. Nowhere
- 1:47fast publishing for distribution and Alan Curtis
- 1:50capital for the money. So he controls the whole
- 1:53stack. The whole stack. And what anchors it all,
- 1:55what gives it this sort of moral imperative is
- 1:58YFood. It's a nonprofit. focused on herby agriculture.
- 2:02Right, in Milwaukee. It turns unused real estate
- 2:05into food sources, so it gives the whole media
- 2:07empire this deep community grounding. Okay, so
- 2:11the structure is there, but you still need capital
- 2:14to chase a Grammy. And this is where that heritage
- 2:17futurist idea gets very, very literal. This is
- 2:21the engine, the legacy lithographic miniatures.
- 2:23See, Alan is betting that in a world drowning
- 2:26in digital stuff, texture creates value. And
- 2:30he's using legacy lithography, which is a process
- 2:32from what, 1796? That's the one. For anyone who
- 2:36hasn't been in a print shop lately, it's that
- 2:38old chemical process. It relies on the simple
- 2:40fact that oil and water don't mix. So he's using
- 2:43it to create these high fidelity physical collectibles
- 2:46like trading cards. Essentially, yeah. He calls
- 2:48them paraphernalia. And he sells these physical
- 2:51items to a coalition of investors to fund the
- 2:54digital projects. It's basically selling baseball
- 2:56cards to build a startup. So that brings us to
- 2:58the roadmap. He uses that money to fund phase
- 3:01one. The Grammy. And he's not trying to win album
- 3:04of the year against, you know, the biggest pop
- 3:05stars in the world. No, it's a sniper shot. Exactly.
- 3:08He's targeting best audiobook narration and storytelling.
- 3:12It's a category that's often more accessible
- 3:15for independents. The vehicle for that is a project
- 3:18called Prompt Air. Which sounds like a tech app,
- 3:22but it's not. No, it's a serialized audio drama
- 3:24about the Great Migration and the Pullman Quarters.
- 3:28It fits the spoken word category perfectly. If
- 3:31Prompt Air gets that nomination, say... Late
- 3:342026, early 2027. That's the proof of concept.
- 3:37It unlocks everything else. The credibility is
- 3:40everything. Then you get to phase two, the visual
- 3:42phase. The Emmy and the Oscar. For the Emmy,
- 3:44the plan pivots to animation with the Young Pudge
- 3:47animated series. For the Oscar, it's a film called
- 3:50The Big Little H. All distinct IP for the specific
- 3:52academies. But the Tony Award strategy, that's
- 3:55where the heritage idea loops right back to the
- 3:57real estate, to the nonprofit. This is the most
- 3:59ambitious part by far. It's not just about putting
- 4:02on a play. It involves revitalizing the historic
- 4:04Trimborne Farms estate in Wisconsin. So turning
- 4:07a farm into a theater venue? Into a cultural
- 4:10hub for immersive theater. And they're developing
- 4:13a great migration augmented reality game to go
- 4:16with it. Wow. So the idea is you overlay digital
- 4:19history onto the physical fight. You're walking
- 4:21through this historic farm, but you're seeing
- 4:23the past through AR. It really is a synthesis
- 4:25of everything. You have the marine discipline,
- 4:28the old school printing press funding, and this
- 4:30high tech Afrofuturist storytelling all converging.
- 4:33The brand philosophy says it all. Defy physics,
- 4:37define reality. He's arguing that to change your
- 4:40reality, you have to break the so -called physics
- 4:42of how the entertainment industry works. It's
- 4:44a fascinating case study in just bypassing the
- 4:48gatekeepers. And doing it with heavy paper and
- 4:50ink. So here's a thought to leave you with. In
- 4:52an age where content is generated in seconds
- 4:54by AI, where everything feels fleeting, is the
- 4:57smartest way to define reality actually a return
- 4:59to stone, oil, and water? Keep an eye on those
- 5:02Grammy nominations in 2026. If Prompt Air makes
- 5:05that list, This roadmap might not be so crazy
- 5:08after all. Thanks for listening to this deep
- 5:10dive.