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Episode 311 - Flavor Attractors with Dr. Kevin Peterson
In part two of my exploration of flavor and memory with Dr. Kevin Peterson, some of the topics we discuss include:
What the Big 5 personality index (also known as OCEAN) might be able to teach us about how guests think about factors like novelty and comfort in the cocktails they enjoy.
The difference between the highest-rated drink (on average) on most Castalia menus, versus the highest-rated drinks for specific individuals.
How people respond when asked to describe their ideal cocktail - including the aesthetics and memories they tended to focus on, and which qualities they most often left…
The skinny
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