Spencer Sonn: Countdown and Woolworths Group NZ Manging Director says rebrand will give customers better value and convenience
Countdown will start changing its signage back to the Woolworths name from next month.
The supermarket has announced the $400 million transformation programme will include a rebrand and a refreshed loyalty scheme.
Countdown and Woolworths Group NZ Manging Director Spencer Sonn says this rebrand is a material investment that will transform the business.
"We've got a lot of old stores we need to upgrade, and then an exciting loyalty program, and of course accompanying all of that is a clear signal of our commitment."
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