Latest / Profitable Christian Business / How to Stay Calm, Lead Authentically, and Perform Under Pressure with Jon Sheldon

Transcript

How to Stay Calm, Lead Authentically, and Perform Under Pressure with Jon Sheldon · Profitable Christian Business

• 0:00
  Doug Greathouse: Hello everyone and welcome to yet another episode of the Prophet Christian
• 0:03
  Doug Greathouse: Business Podcast. I am your host, Doug Greathouse, and I am overjoyed
• 0:07
  Doug Greathouse: today to have my guest John Sheldon with us today. John and
• 0:10
  Doug Greathouse: I talked up a few I'm to do with the intro again.
• 0:13
  Doug Greathouse: Start over. Give me. Yeah. I'll do my own little internal countdown.
• 0:17
  Doug Greathouse: All right. Five, four, three, two, three.
• 0:20
  Jon | BelleauWood Coaching: Talk good, bro.
• 0:30
  Doug Greathouse: One. Hello and welcome to another episode of the Prophet Christian Business
• 0:34
  Doug Greathouse: Podcast. I am your host, Doug Greathouse, and today's guest is John
• 0:38
  Doug Greathouse: Sheldon. John is a leadership growth and performance coach whose experience spans
• 0:42
  Doug Greathouse: marine infantry. That's I'm gonna start over one more time. I'm having
• 0:46
  Doug Greathouse: trouble with my notes, man.
• 0:50
  Jon | BelleauWood Coaching: Okay.
• 0:52
  Doug Greathouse: Not usually this all right. Five, four, three, Hello and welcome to
• 0:57
  Doug Greathouse: another episode of the Prophet Christian Business Podcast. I am your host,
• 1:02
  Doug Greathouse: Doug Greathouse, and today I am overjoyed to have my guest John
• 1:07
  Doug Greathouse: Sheldon with me. John is a leadership growth and performance coach whose
• 1:12
  Doug Greathouse: experience spans marine infantry leadership during the Iraq War, the finance industry
• 1:17
  Doug Greathouse: industry, Fortune 500 sales leadership, and coaching higher performers. Today we're connecting
• 1:22
  Doug Greathouse: lessons from high-stakes leadership with practical business execution, sustainable growth, and Christian
• 1:27
  Doug Greathouse: purpose. Welcome. Welcome to the Prophet Christian Business Podcast, John.
• 1:32
  Jon | BelleauWood Coaching: Thanks so much, Doug. I appreciate it. And thanks for having me,
• 1:34
  Jon | BelleauWood Coaching: man.
• 1:36
  Doug Greathouse: Man, a lot of that jumps out to me right away. and
• 1:39
  Doug Greathouse: I know I sent you some prepared questions and but usually we
• 1:41
  Doug Greathouse: I I go off-road, right? when it comes to the questions. So
• 1:44
  Doug Greathouse: I'm gonna go off-road right away and hopefully not throw you to
• 1:47
  Doug Greathouse: the loop throw you for a loop. So let's talk about your
• 1:50
  Doug Greathouse: combat experience a little bit. so talk about I
• 1:52
  Jon | BelleauWood Coaching: Okay, let's do it.
• 1:59
  Jon | BelleauWood Coaching: okay.
• 2:03
  Doug Greathouse: I want to know a little bit about that and how it's
• 2:06
  Doug Greathouse: prepared you for where you are now.
• 2:09
  Jon | BelleauWood Coaching: Hmm. Yeah, I think it's pre I think it's done a huge
• 2:14
  Jon | BelleauWood Coaching: job of preparing me for where I'm at now. it taught me
• 2:18
  Jon | BelleauWood Coaching: what real pressure is, what what sacrifice is. I don't think I
• 2:22
  Jon | BelleauWood Coaching: really knew what love was before I was in combat. I think
• 2:27
  Jon | BelleauWood Coaching: all that I think all that has helped me as not only
• 2:31
  Jon | BelleauWood Coaching: as a business owner, a coach, but also just as a man
• 2:36
  Jon | BelleauWood Coaching: of understanding the cost of life, how fragile it is, how closeness
• 2:40
  Jon | BelleauWood Coaching: really can become your greatest strength and how doing it on your
• 2:44
  Jon | BelleauWood Coaching: own and being more of a part of a team has really
• 2:49
  Jon | BelleauWood Coaching: shaped my life. I don't think I really realized any of that
• 2:53
  Jon | BelleauWood Coaching: before I truly got into combat. I probably learned some of it
• 2:57
  Jon | BelleauWood Coaching: along my path to combat, like when I got into the Marine
• 3:02
  Jon | BelleauWood Coaching: Corps in general, but I probably learned most of those lessons in
• 3:06
  Jon | BelleauWood Coaching: a deep, deep manner when I was overseas. you know, our first
• 3:11
  Jon | BelleauWood Coaching: deployment was in 2006. pretty pretty gnarly time in the Iraq war.
• 3:15
  Jon | BelleauWood Coaching: we were in place for any listener that knows something, we were
• 3:19
  Jon | BelleauWood Coaching: in the Hadith Triad, it was called and Why I bring that
• 3:24
  Jon | BelleauWood Coaching: up is you know, we didn't we weren't able to d really
• 3:28
  Jon | BelleauWood Coaching: shower or talk, we weren't allowed to talk to our families for
• 3:32
  Jon | BelleauWood Coaching: the first 60 days was complete operational like silence. for a bunch
• 3:37
  Jon | BelleauWood Coaching: of for a bunch of reasons. But I think that whole shock
• 3:41
  Jon | BelleauWood Coaching: to the system really taught you how to be to rely on
• 3:46
  Jon | BelleauWood Coaching: other people and and also how to handle just immense amounts of
• 3:50
  Jon | BelleauWood Coaching: stress when you're 19 years old.
• 3:54
  Doug Greathouse: Wow, so one one thing that really struck me that you said
• 3:59
  Doug Greathouse: and you said it early on is you didn't know what love
• 4:03
  Doug Greathouse: was. I want to dive a little bit deeper there. Like how
• 4:08
  Doug Greathouse: how did you discover what love really was in the in the
• 4:12
  Doug Greathouse: in combat, right? In in that that really sh like stood out
• 4:16
  Doug Greathouse: to me like that's the first time I heard someone say that.
• 4:21
  Jon | BelleauWood Coaching: Yeah, it it's probably 'cause most guys don't like to talk about
• 4:26
  Jon | BelleauWood Coaching: it. but it's the truth. I
• 4:31
  Jon | BelleauWood Coaching: I've struggled to find I mean, I I I'm happily married. I
• 4:35
  Jon | BelleauWood Coaching: my wife is the most important person to me. But my my
• 4:39
  Jon | BelleauWood Coaching: Marines and my friends in in combat specifically, we we loved each
• 4:43
  Jon | BelleauWood Coaching: other unequivocally. You know, I I think it's interesting, like you you
• 4:47
  Jon | BelleauWood Coaching: watch guys literally argue, get in literal fistfights and then run into
• 4:52
  Jon | BelleauWood Coaching: a building after each other. That's love, man. That that's something that's
• 4:56
  Jon | BelleauWood Coaching: something bigger that It's really hard to teach and it's it's it's
• 5:00
  Jon | BelleauWood Coaching: really beautiful to experience. And I know these are big words from
• 5:04
  Jon | BelleauWood Coaching: you know, these are really soft words from a Marine, you know.
• 5:08
  Jon | BelleauWood Coaching: but it's the truth. And I think any especially any vet out
• 5:12
  Jon | BelleauWood Coaching: there listening to this that's been to combat knows exactly what I'm
• 5:17
  Jon | BelleauWood Coaching: talking about. There is a different bond. That's what we call it.
• 5:21
  Jon | BelleauWood Coaching: We call it a bond because that's more manly. It's love. I
• 5:25
  Jon | BelleauWood Coaching: I love my friends and I still do.
• 5:29
  Doug Greathouse: Wish I had I wish I had the exact scripture scripture reference,
• 5:33
  Doug Greathouse: but no greater love that has a man than to lay down
• 5:37
  Doug Greathouse: his life for his brother. I mean, that's what it is, right?
• 5:42
  Jon | BelleauWood Coaching: Mm-hmm. Yeah. That's what it is, man. Yeah. It actually just gives
• 5:44
  Jon | BelleauWood Coaching: me kind of chills even thinking about it. Of just no, seriously,
• 5:46
  Jon | BelleauWood Coaching: of like how much you truly care for the guy next to
• 5:49
  Jon | BelleauWood Coaching: you. And you you might not even like him. I think that's
• 5:51
  Jon | BelleauWood Coaching: funny too. Like all the movies, everyone's like friends and stuff. Nah,
• 5:53
  Jon | BelleauWood Coaching: man. No. But I would do anything for those guys. Anything.
• 5:56
  Doug Greathouse: Yeah.
• 6:04
  Doug Greathouse: K now let's let's kind of transition this a little bit. how
• 6:08
  Doug Greathouse: that plays into your role now, like this this amount of and
• 6:12
  Doug Greathouse: I'm really going off road here 'cause I didn't plan on going
• 6:16
  Doug Greathouse: in this direction, but how much that care and that commitment I
• 6:20
  Doug Greathouse: think I think there that commit there's a that commitment word. Like
• 6:24
  Doug Greathouse: you commit to your spouse too, but I feel like in that's
• 6:28
  Doug Greathouse: in that essence you're committed to your brothers, right? in arms. So
• 6:32
  Doug Greathouse: how does that carry over into the way that you work with
• 6:36
  Doug Greathouse: clients now?
• 6:40
  Jon | BelleauWood Coaching: You know, I s that's a really great question.
• 6:46
  Doug Greathouse: We're just in business in general.
• 6:48
  Jon | BelleauWood Coaching: Yeah, no, I think with clients it's perfect. I think it's not
• 6:51
  Jon | BelleauWood Coaching: the same level. it's not the same level, but you know, with
• 6:55
  Jon | BelleauWood Coaching: the type of business that I run, I'm I can be very
• 6:58
  Jon | BelleauWood Coaching: selective with who I who I pick to be on quote unquote
• 7:02
  Jon | BelleauWood Coaching: this team, right? Or who I pick to be a client. You
• 7:06
  Jon | BelleauWood Coaching: know, I'm not I'm not like a weird well, not like weird
• 7:09
  Jon | BelleauWood Coaching: about it, but it there's definitely some some things that disqualify you
• 7:13
  Jon | BelleauWood Coaching: from even potentially being a client. And when I you know, when
• 7:16
  Jon | BelleauWood Coaching: I'm when the a client's under my care, they're under my care.
• 7:20
  Jon | BelleauWood Coaching: And I tell that to them all the time. Like, I've got
• 7:23
  Jon | BelleauWood Coaching: rules and you know, there's good business practices, but at the end
• 7:27
  Jon | BelleauWood Coaching: of the day, my goal is to care for them and to
• 7:30
  Jon | BelleauWood Coaching: get them to that next level of performance or growth or overcome
• 7:34
  Jon | BelleauWood Coaching: that next obstacle. And I think that that level of being prepared
• 7:37
  Jon | BelleauWood Coaching: to do what it takes for the other person is how that
• 7:41
  Jon | BelleauWood Coaching: impacts my coaching business specifically. I I care deeply about my clients.
• 7:44
  Jon | BelleauWood Coaching: Like, very, very deeply about my clients and their successes.
• 7:48
  Doug Greathouse: You want them to win, right?
• 7:50
  Jon | BelleauWood Coaching: I w I want them to win. I want n and not
• 7:54
  Jon | BelleauWood Coaching: really it and and that's that's part of leadership, right? Is you
• 7:57
  Jon | BelleauWood Coaching: have to want people to win more than you wanna win. And
• 8:01
  Jon | BelleauWood Coaching: that's where I honestly I found myself in this career because that's
• 8:05
  Jon | BelleauWood Coaching: I didn't really know that there was a career path that could
• 8:09
  Jon | BelleauWood Coaching: be lucrative to do that, you know, realistically call it what it
• 8:13
  Jon | BelleauWood Coaching: is. And and that is my sole I wouldn't say sole purpose,
• 8:16
  Jon | BelleauWood Coaching: but that that's a big purpose of my business. Right. I want
• 8:20
  Jon | BelleauWood Coaching: my clients to win all the time. I want them to win
• 8:24
  Jon | BelleauWood Coaching: over myself all the time. Absolutely.
• 8:28
  Doug Greathouse: That that is that is awesome. Now I think we need to
• 8:31
  Doug Greathouse: back up the truck just a little bit because we haven't really
• 8:34
  Doug Greathouse: got into what you do. so let's talk about the the type
• 8:37
  Doug Greathouse: of services you provide and what's what winning for your clients would
• 8:40
  Doug Greathouse: look like.
• 8:43
  Jon | BelleauWood Coaching: Yeah, so I mean, I've got some cli yeah, so I I'm
• 8:47
  Jon | BelleauWood Coaching: a I'm a growth leadership and what I call small small unit
• 8:51
  Jon | BelleauWood Coaching: teams coach, meaning that I I like and I specialize in working
• 8:54
  Jon | BelleauWood Coaching: with owners, operators, people in sales, growing teams, working on their leadership,
• 8:58
  Jon | BelleauWood Coaching: and still doing the work. I think that's that's where that small
• 9:01
  Jon | BelleauWood Coaching: unit comes in, right? I I think of when I when I
• 9:05
  Jon | BelleauWood Coaching: take it back to the Marine Corps, I'm thinking about, you know,
• 9:09
  Jon | BelleauWood Coaching: sergeant and below. You know, you know, and again, there's probably some
• 9:12
  Jon | BelleauWood Coaching: guys out there that are like, we're doing the work too. Yeah,
• 9:16
  Jon | BelleauWood Coaching: yeah, yeah. I I get it. Well, I'm talking about small unit
• 9:20
  Jon | BelleauWood Coaching: leadership, guys that are actively owner operators, women that are owner operators
• 9:23
  Jon | BelleauWood Coaching: of their business and growing a team, scaling, working on their leadership,
• 9:27
  Jon | BelleauWood Coaching: working on their presence with their family, balance, counterbalance is probably even
• 9:30
  Jon | BelleauWood Coaching: a better word for that. And every client comes in with a
• 9:34
  Jon | BelleauWood Coaching: little bit different. I I primarily again work with with business owners.
• 9:38
  Jon | BelleauWood Coaching: And and they're scaling and generally that means teaming, on growing teams
• 9:41
  Jon | BelleauWood Coaching: and growing leadership. But I I I'll tell you right now, one
• 9:45
  Jon | BelleauWood Coaching: of the disqualifiers to be a client of mine, like I I'm
• 9:48
  Jon | BelleauWood Coaching: kind of briefed earlier, is if you come in and say, like,
• 9:52
  Jon | BelleauWood Coaching: I am hiring you because I want to earn thirty thirty percent
• 9:56
  Jon | BelleauWood Coaching: more or grow my business thirty percent more. I have no control
• 9:59
  Jon | BelleauWood Coaching: over that. You know, does that happen a lot? Yeah, it does
• 10:03
  Jon | BelleauWood Coaching: actually, and and more. But it's because you work on the other
• 10:07
  Jon | BelleauWood Coaching: stuff. that that is the lead indicator to those things. So I
• 10:10
  Jon | BelleauWood Coaching: mean, I've got I've got sales directors and business owners right now
• 10:14
  Jon | BelleauWood Coaching: that have hired me to sp that are a little bit older
• 10:17
  Jon | BelleauWood Coaching: in their careers and they're looking for purpose. They've they've achieved everything
• 10:21
  Jon | BelleauWood Coaching: they've wanted to. And now it's like, what's next? And they hire
• 10:25
  Jon | BelleauWood Coaching: me to work through what purpose looks like and what does that
• 10:28
  Jon | BelleauWood Coaching: that what does that mean for them and their family? I have
• 10:32
  Jon | BelleauWood Coaching: people that have hired me that are burnt out business owners that
• 10:35
  Jon | BelleauWood Coaching: simply want more time with their families. You know, and structuring it
• 10:39
  Jon | BelleauWood Coaching: that way when you've built a business for the last 25 years
• 10:43
  Jon | BelleauWood Coaching: where that has always been a priority in your mind, right? Now
• 10:46
  Jon | BelleauWood Coaching: let's take action on it. You know? and you know, I've got
• 10:50
  Jon | BelleauWood Coaching: leaders and teams that are hiring their first employee, scaling the organization
• 10:54
  Jon | BelleauWood Coaching: and everything in between. But primarily I work with high level sales
• 10:57
  Jon | BelleauWood Coaching: individuals and business owners.
• 11:01
  Doug Greathouse: So two things that I that I want to bring up and
• 11:03
  Doug Greathouse: I've and I've brought this up before on other podcasts with different
• 11:05
  Doug Greathouse: guests, but I always appreciate the perspective. You mentioned balance, right? There
• 11:07
  Doug Greathouse: you could get four different entrepreneurs and all have a different take
• 11:09
  Doug Greathouse: on on balance, right? That some believe it doesn't there's it doesn't
• 11:12
  Doug Greathouse: exist. There's no such thing as balance. and some believe that you
• 11:14
  Doug Greathouse: that it's a must have. So where what do you stand? Kind
• 11:16
  Doug Greathouse: of what are your insights around balance?
• 11:18
  Jon | BelleauWood Coaching: Balance. Mm-hmm. Yep. Yep.
• 11:31
  Jon | BelleauWood Coaching: Yeah, so I think I don't I'm I'm in the kind of
• 11:35
  Jon | BelleauWood Coaching: the middle camp actually. I I don't think that balance is necessarily
• 11:38
  Jon | BelleauWood Coaching: real in the way that generally people think about it. now again,
• 11:42
  Jon | BelleauWood Coaching: sounds like those individuals that are saying balance is a must are
• 11:45
  Jon | BelleauWood Coaching: thinking about it probably the way that I am. That's why I
• 11:49
  Jon | BelleauWood Coaching: I threw out that term, Doug, counterbalance. When for anybody listening, when
• 11:52
  Jon | BelleauWood Coaching: you think about balance, I I I really encourage you to think
• 11:56
  Jon | BelleauWood Coaching: about counterbalance instead. Meaning When you when you think of that famous
• 11:59
  Jon | BelleauWood Coaching: picture of that tightrope in in New York City, it's an old
• 12:03
  Jon | BelleauWood Coaching: black and white picture. Everybody's seen it. You've got it on the
• 12:06
  Jon | BelleauWood Coaching: back of your mind, and he's out there on a tightrope. And
• 12:10
  Jon | BelleauWood Coaching: is he out there alone or does he have any equipment? He's
• 12:13
  Jon | BelleauWood Coaching: got one piece of equipment. And what is that? It is a
• 12:17
  Jon | BelleauWood Coaching: 25-foot pole that is a counterbalance, and he's moving it barely, moving
• 12:20
  Jon | BelleauWood Coaching: it inches, right? That is what balance looks like in life. It's
• 12:24
  Jon | BelleauWood Coaching: never 50-50. And that's what people always assumed like, well, I need
• 12:27
  Jon | BelleauWood Coaching: this, this ideal level of balance in my life. You're never gonna
• 12:31
  Jon | BelleauWood Coaching: have that. You're never gonna have that. At every point in time
• 12:34
  Jon | BelleauWood Coaching: in your life, you're gonna need something that's gonna be a little
• 12:38
  Jon | BelleauWood Coaching: bit more towards this, a little bit more towards that. And that
• 12:41
  Jon | BelleauWood Coaching: understanding that piece of it and and owning that piece of it
• 12:45
  Jon | BelleauWood Coaching: is that is actually where balance comes from. That's where that feeling
• 12:48
  Jon | BelleauWood Coaching: comes from of just knowing that you've set the expectation of what
• 12:51
  Jon | BelleauWood Coaching: this is gonna require. And you know what? When you're starting a
• 12:55
  Jon | BelleauWood Coaching: business, yeah, unfortunately, it's probably gonna mean you're gonna have to work
• 12:58
  Jon | BelleauWood Coaching: lot and you might not have exactly the balance you're looking for.
• 13:02
  Jon | BelleauWood Coaching: But as long as everybody's on the same page with that, that's
• 13:05
  Jon | BelleauWood Coaching: when it starts to become actual balance.
• 13:09
  Doug Greathouse: I think what's in what's important there and I wanna kinda parlay
• 13:12
  Doug Greathouse: that into a another another segment of life, but first I wanna
• 13:15
  Doug Greathouse: talk about this is I think being where your feet are, right?
• 13:18
  Doug Greathouse: You may be out of balance, right? But sometimes like as entrepreneurs
• 13:21
  Doug Greathouse: we'll be working lots and lots of hours, right? But then when
• 13:24
  Doug Greathouse: we shut down we don't we we really need to shut down,
• 13:27
  Doug Greathouse: right? For that twenty maybe it's eighty twenty, but for that twenty
• 13:30
  Doug Greathouse: percent we really need to be present in that other in that
• 13:33
  Doug Greathouse: other situation.
• 13:36
  Jon | BelleauWood Coaching: Yeah, exactly. Yep.
• 13:39
  Doug Greathouse: And and I think that's what most people miss is like they
• 13:42
  Doug Greathouse: still they still are not present, right?
• 13:45
  Jon | BelleauWood Coaching: Yes. You that's a perfect that's a great way to put it,
• 13:48
  Jon | BelleauWood Coaching: Doug. You know, it's like they're they're still at work sitting on
• 13:51
  Jon | BelleauWood Coaching: the couch or having dinner with their children. Yeah.
• 13:55
  Doug Greathouse: Yeah. which brings me to we're we're taking this into a business
• 13:57
  Doug Greathouse: context, but it also works in other relationships like marriage, right? Sometimes
• 14:00
  Doug Greathouse: it's it's not it like it's the idea, everybody's perfect ideal is
• 14:02
  Doug Greathouse: it's fifty fifty, right? But it's not always, right? Some sometimes someone
• 14:05
  Doug Greathouse: needs more support. One one spouse needs more support than the other,
• 14:07
  Doug Greathouse: right?
• 14:10
  Jon | BelleauWood Coaching: Yeah. No.
• 14:16
  Jon | BelleauWood Coaching: Absolutely. Yeah. I mean, my my wife and I went through that.
• 14:19
  Jon | BelleauWood Coaching: She went back to grad school th three, four years ago at
• 14:22
  Jon | BelleauWood Coaching: this point in time. And and because of that, you know, there
• 14:25
  Jon | BelleauWood Coaching: was a lot of sacrifices that she had to make on nights
• 14:28
  Jon | BelleauWood Coaching: and weekends with was studying and working originally full time and then
• 14:31
  Jon | BelleauWood Coaching: dropped down to part time. And for me there was a lot
• 14:34
  Jon | BelleauWood Coaching: of other things that I had to do around the house to
• 14:37
  Jon | BelleauWood Coaching: support her and work longer hours to to make sure that she
• 14:40
  Jon | BelleauWood Coaching: was able to fully focus on her studies to to accomplish her
• 14:44
  Jon | BelleauWood Coaching: goals. And again, when it comes down to that agreement and that
• 14:47
  Jon | BelleauWood Coaching: expectation and those conversations that you have to have of hey, what
• 14:50
  Jon | BelleauWood Coaching: are we both on the same page with this? Like that what
• 14:53
  Jon | BelleauWood Coaching: what it's gonna require for us to do this. And when I
• 14:56
  Jon | BelleauWood Coaching: started Bellawood, she's done the same. You know, she's she's asked the
• 14:59
  Jon | BelleauWood Coaching: same questions. We set good boundaries of when when I'm going to
• 15:02
  Jon | BelleauWood Coaching: be home, when when are the late nights that I am going
• 15:05
  Jon | BelleauWood Coaching: to be working and need to be working and and finding that
• 15:08
  Jon | BelleauWood Coaching: healthy boundary. But man, like any kind of relationship and man, I've
• 15:11
  Jon | BelleauWood Coaching: I've I've definitely not knocked it out of the park. like like
• 15:14
  Jon | BelleauWood Coaching: none of us have basically, but but man, I've learned a lot
• 15:17
  Jon | BelleauWood Coaching: and I've been humbled, you know, especially in the communication department of
• 15:21
  Jon | BelleauWood Coaching: how absolutely critical that is.
• 15:24
  Doug Greathouse: Nope. Nope.
• 15:33
  Doug Greathouse: Yeah. I I you know, I run a Bible study every Friday
• 15:36
  Doug Greathouse: and the men and I discuss balance sometimes a lot and we
• 15:38
  Doug Greathouse: also discuss d not b not having arrived, right? You never arrive
• 15:40
  Doug Greathouse: spiritually. You could be the pastor and you're still never arrived spiritually.
• 15:43
  Doug Greathouse: You you know, I don't I I kind of feel the same
• 15:45
  Doug Greathouse: way about marriage. You could you could be married for forty years
• 15:47
  Doug Greathouse: but still not not have gotten it perfect, right? because it it's
• 15:50
  Doug Greathouse: a journey, right? So
• 15:52
  Jon | BelleauWood Coaching: Yeah.
• 16:00
  Jon | BelleauWood Coaching: Yeah. Yeah, it is the journey.
• 16:05
  Doug Greathouse: But you got it and it just goes let's go I think
• 16:06
  Doug Greathouse: that's a good segue into my next piggybacking question off of what
• 16:07
  Doug Greathouse: you said, and that's around purpose, right? do you help your cli
• 16:09
  Doug Greathouse: like do most of your clients come with purpose intact or is
• 16:10
  Doug Greathouse: that something you help them with? And if if not, can you
• 16:12
  Doug Greathouse: kind of unpack that how you help them around purpose?
• 16:13
  Jon | BelleauWood Coaching: Mm.
• 16:30
  Jon | BelleauWood Coaching: Yeah, absolutely. I'd love to actually. so yes and no. Most of
• 16:34
  Jon | BelleauWood Coaching: my clients come to me with a business purpose. Most of them
• 16:38
  Jon | BelleauWood Coaching: know why they're doing what they're doing. And generally that has a
• 16:41
  Jon | BelleauWood Coaching: little bit to do with their personal life, but a lot of
• 16:45
  Jon | BelleauWood Coaching: it to do with again, most of the people that hire me
• 16:49
  Jon | BelleauWood Coaching: are business owners, they have that idea of what their purpose is,
• 16:52
  Jon | BelleauWood Coaching: but it's almost always the first exercise that I do with the
• 16:56
  Jon | BelleauWood Coaching: client. I call it building your profess or your personal performance blueprint.
• 17:00
  Jon | BelleauWood Coaching: And purpose is the first step. And so I take them through
• 17:04
  Jon | BelleauWood Coaching: that exercise. And it takes a while to get through the four
• 17:07
  Jon | BelleauWood Coaching: aspects of that. And so purpose is one, vision's the next, ecosystem,
• 17:11
  Jon | BelleauWood Coaching: and then what are your motivators? But that purpose one always takes
• 17:15
  Jon | BelleauWood Coaching: the longest. So if it the whole thing takes about three hours,
• 17:18
  Jon | BelleauWood Coaching: which it it does, I you know, I'd be lying, actually. I
• 17:22
  Jon | BelleauWood Coaching: I've never gotten it to three hours. It's always almost more like
• 17:26
  Jon | BelleauWood Coaching: three and a half to four. but I try to make it
• 17:30
  Jon | BelleauWood Coaching: three hours. and that seems like a lot, but it's the time,
• 17:33
  Jon | BelleauWood Coaching: right? It's most it's it's forcing a client to take the time
• 17:37
  Jon | BelleauWood Coaching: to say, Hey, look, you can't talk about it in the purpose
• 17:41
  Jon | BelleauWood Coaching: section specifically. You cannot talk about your career once. Define purpose without
• 17:45
  Jon | BelleauWood Coaching: ever mentioning what you do for a living. Cool. Now, when we
• 17:48
  Jon | BelleauWood Coaching: get further along in the exercise, let's challenge that. One of my
• 17:52
  Jon | BelleauWood Coaching: favorite questions to ask is we go through a series of questions.
• 17:56
  Jon | BelleauWood Coaching: you know, what would you want people to say at your eulogy?
• 17:59
  Jon | BelleauWood Coaching: Like, how would you about how you lived and led? talked about
• 18:03
  Jon | BelleauWood Coaching: when when you felt the most purposeful, like what does that even
• 18:07
  Jon | BelleauWood Coaching: mean? Again, purpose, you can't use it in the definition. and then
• 18:11
  Jon | BelleauWood Coaching: we as we scroll down, you know, we ask the final one
• 18:14
  Jon | BelleauWood Coaching: of the final questions is. Now kind of prove it. Here, write
• 18:18
  Jon | BelleauWood Coaching: your one unapologetic purpose statement. Boil it down. If you woke up
• 18:22
  Jon | BelleauWood Coaching: at 3 a.m., and this is one of my favorite questions, if
• 18:26
  Jon | BelleauWood Coaching: you woke up at 3 a.m. and somebody asks you what's your
• 18:29
  Jon | BelleauWood Coaching: purpose, what would you answer? What would you say? When you're tired,
• 18:33
  Jon | BelleauWood Coaching: what would you answer? And then the next question is prove it
• 18:37
  Jon | BelleauWood Coaching: three times to me. Show me three times where that purpose was
• 18:40
  Jon | BelleauWood Coaching: called into question and you overrid it.
• 18:44
  Jon | BelleauWood Coaching: And you said, no, this is my purpose. This is calling this
• 18:48
  Jon | BelleauWood Coaching: into question. I'm gonna hold on to my path and and show
• 18:51
  Jon | BelleauWood Coaching: the world and show myself that this is what I truly live
• 18:55
  Jon | BelleauWood Coaching: for. This is my why. As you know, Simon said I wrote
• 18:58
  Jon | BelleauWood Coaching: a great book, start with why. show me, prove it. And nobody's
• 19:02
  Jon | BelleauWood Coaching: ever and what I find in that exercise is nobody's ever asked
• 19:05
  Jon | BelleauWood Coaching: them that. Everyone takes a surface level purpose of like awesome, great.
• 19:09
  Jon | BelleauWood Coaching: But if you're working with me, you've got to prove it. Tell
• 19:12
  Jon | BelleauWood Coaching: me how you've done that. Show me how that is your purpose,
• 19:16
  Jon | BelleauWood Coaching: not what you've said, not lip service. I grew so after after
• 19:19
  Jon | BelleauWood Coaching: the Marines, I was in financial planning for a long time. That's
• 19:23
  Jon | BelleauWood Coaching: where both I ran teams in finance and then became a director
• 19:26
  Jon | BelleauWood Coaching: of sales. And one of the things that I I was always
• 19:30
  Jon | BelleauWood Coaching: told in that, in that career path, and it's true for some,
• 19:33
  Jon | BelleauWood Coaching: is that it's the best career path in the world. You get
• 19:37
  Jon | BelleauWood Coaching: to help people with some of the most important decisions that they'll
• 19:40
  Jon | BelleauWood Coaching: ever make. You'll make a lot of money doing it and you'll
• 19:44
  Jon | BelleauWood Coaching: have a lucrative schedule because you're basically running your own business. You'll
• 19:47
  Jon | BelleauWood Coaching: be able to go to all your kids' games and you're going
• 19:51
  Jon | BelleauWood Coaching: to go to recitals. You're never going to miss vacation. You're never
• 19:54
  Jon | BelleauWood Coaching: going to do any of that stuff. And then I started looking
• 19:58
  Jon | BelleauWood Coaching: at people that were 25 years in the business and I said,
• 20:01
  Jon | BelleauWood Coaching: when are you doing any of that outside of the first two?
• 20:05
  Jon | BelleauWood Coaching: Outside of helping people make some really important decisions with their lives,
• 20:08
  Jon | BelleauWood Coaching: an incredibly important job, and making a lot of money doing that.
• 20:12
  Jon | BelleauWood Coaching: Show me when you've canceled a client meeting because of a thing,
• 20:15
  Jon | BelleauWood Coaching: not the other way around. And how many times. That's prove it.
• 20:19
  Jon | BelleauWood Coaching: That hurts people a lot of times. At least it hurts their
• 20:22
  Jon | BelleauWood Coaching: ego. But it's an important question.
• 20:26
  Doug Greathouse: Is that is amazing. and I think you you're doing such a
• 20:30
  Doug Greathouse: great job of of setting me up to ask you the next
• 20:34
  Doug Greathouse: question. So authenticity, right? I think that has a lot to do
• 20:38
  Doug Greathouse: with being authentic. You talked about lip service. Like it's one thing
• 20:42
  Doug Greathouse: to put a mantra on the wall, but as as an individual
• 20:46
  Doug Greathouse: and even further so as a company, do you really live that
• 20:51
  Doug Greathouse: mantra? When when the rubber hits the road, do you stick to
• 20:55
  Doug Greathouse: it? Right? I I I I think that so I guess I'm
• 20:59
  Doug Greathouse: I'm making statements when I'm asking a question right now, but I
• 21:03
  Doug Greathouse: guess the question I wanna ask you is how does like I'm
• 21:07
  Doug Greathouse: sure you coach people on this, when the rubber does meet the
• 21:11
  Doug Greathouse: road, how do you help them stay tied to their purpose and
• 21:15
  Doug Greathouse: mission.
• 21:20
  Jon | BelleauWood Coaching: I call it, you know, radical honesty, I guess. It's unapologetically challenge,
• 21:23
  Jon | BelleauWood Coaching: you know. that's honestly why people have to pay me up front.
• 21:26
  Jon | BelleauWood Coaching: all joking aside, yeah, it it comes down to that. Most people
• 21:29
  Jon | BelleauWood Coaching: are never challenged, man. on on what they say.
• 21:32
  Doug Greathouse: Yeah, yep. Yep.
• 21:46
  Jon | BelleauWood Coaching: You o like we just like we were just talking about, that
• 21:50
  Jon | BelleauWood Coaching: that prove it statement, but it's it's a little bit more than
• 21:54
  Jon | BelleauWood Coaching: that when you're talking about authenticity. It's do your actions align. So
• 21:57
  Jon | BelleauWood Coaching: look, companies companies oftentimes and and they should, they create core values
• 22:01
  Jon | BelleauWood Coaching: for the company, right? That's definitely part of being authentic, I would
• 22:05
  Jon | BelleauWood Coaching: say. Hopefully, right? As long as you stick to them and they're
• 22:08
  Jon | BelleauWood Coaching: yours. Right. One of my favorite examples is Enron had integrity as
• 22:12
  Jon | BelleauWood Coaching: a core value. That's a challenging one, right? Hey. Well, I was
• 22:16
  Jon | BelleauWood Coaching: working with a business owner. It's probably better to say a story.
• 22:19
  Jon | BelleauWood Coaching: I was I was working with a business owner a few years
• 22:23
  Jon | BelleauWood Coaching: ago and they called me and they said, Hey, you know, We
• 22:27
  Jon | BelleauWood Coaching: had this employee do something that was out of alignment with our
• 22:30
  Jon | BelleauWood Coaching: core values. They've done this actually multiple times, but this is the
• 22:34
  Jon | BelleauWood Coaching: first time we've clearly stated our core values and they violated those.
• 22:38
  Jon | BelleauWood Coaching: What do we do? And I say either you change your core
• 22:41
  Jon | BelleauWood Coaching: values, or unfortunately that and this is a small team that that
• 22:45
  Jon | BelleauWood Coaching: this would be losing twenty five percent of their of their staff.
• 22:49
  Jon | BelleauWood Coaching: Or you stand true to your authentic core values. So it's you
• 22:52
  Jon | BelleauWood Coaching: got to pick. And that's what being authentic is, the choice. It's
• 22:56
  Jon | BelleauWood Coaching: not, it's it's the choice that you make that's authenticity. Right? They
• 23:00
  Jon | BelleauWood Coaching: ended up making a a a great choice and it ended up
• 23:03
  Jon | BelleauWood Coaching: working out for the better. Absolutely. Does it always work out that
• 23:07
  Jon | BelleauWood Coaching: like that? No. Sometimes it's super, super stressful. For them, it wasn't.
• 23:11
  Jon | BelleauWood Coaching: It was it was obviously the right choice as a kid as
• 23:14
  Jon | BelleauWood Coaching: it came down to be. But I was really proud of them
• 23:18
  Jon | BelleauWood Coaching: because that proved their authenticity. If you believe it, show it. You
• 23:22
  Jon | BelleauWood Coaching: know, and when the Look, and it's it's easy to be super
• 23:25
  Jon | BelleauWood Coaching: authentic when everything's going right.
• 23:29
  Jon | BelleauWood Coaching: Right, that that's the easy part. It's the hard part is when
• 23:33
  Jon | BelleauWood Coaching: it's not. And you have to tow that line and stand true
• 23:37
  Jon | BelleauWood Coaching: to either whether it's your beliefs or whether it's your your mantra
• 23:41
  Jon | BelleauWood Coaching: or a creed or a way of life. It's who do you
• 23:45
  Jon | BelleauWood Coaching: show up with and how do you show up? And are you
• 23:48
  Jon | BelleauWood Coaching: being honest with who you are? It's challenging. Auth authenticity is hard
• 23:52
  Jon | BelleauWood Coaching: to keep, you know, because it rubs people the wrong way sometimes.
• 23:56
  Jon | BelleauWood Coaching: But you have to be in in order to be well man,
• 24:00
  Jon | BelleauWood Coaching: Jordan Peterson said something something really profound one time. It's in order
• 24:04
  Jon | BelleauWood Coaching: to be something about in order to be truthful, you have to
• 24:08
  Jon | BelleauWood Coaching: be able to risk being offensive. I'm I'm butchered his quote. it's
• 24:12
  Jon | BelleauWood Coaching: it's something like that. But but that's the truth. Most people most
• 24:15
  Jon | BelleauWood Coaching: people cave when that when that happens and then that's not authentic,
• 24:19
  Jon | BelleauWood Coaching: right? And you don't have to be, you know, a bad person
• 24:23
  Jon | BelleauWood Coaching: to just stick to what you believe in, what who you are.
• 24:27
  Doug Greathouse: Yeah.
• 24:40
  Doug Greathouse: think two terms that could be married are authenticity and consistency, right?
• 24:41
  Doug Greathouse: Because your authentic auth authenticity shows the more consistent you are with
• 24:42
  Doug Greathouse: it, right? yeah. so I I think that also leads right into
• 24:44
  Doug Greathouse: so we do a fill in the blank question on every one
• 24:45
  Doug Greathouse: of these episodes. So the biggest mistake high performers make when pressure
• 24:46
  Doug Greathouse: starts rising is blank.
• 24:45
  Jon | BelleauWood Coaching: Yeah, that's a good one. Yep.
• 25:13
  Jon | BelleauWood Coaching: Well My answer to that question is The biggest mistake that they
• 25:16
  Jon | BelleauWood Coaching: make is is is probably two things. But the first thing that
• 25:19
  Jon | BelleauWood Coaching: comes to my mind is that they they think that that it's
• 25:23
  Jon | BelleauWood Coaching: gonna be a perfect situation and they're trying to create that perfection.
• 25:26
  Jon | BelleauWood Coaching: I think that's the first thing that they they fail at. Is
• 25:29
  Jon | BelleauWood Coaching: that they have an idea of the perfect scenario or I'm gonna
• 25:32
  Jon | BelleauWood Coaching: do this. It's gonna this is gonna it no. It you just
• 25:36
  Jon | BelleauWood Coaching: have to accept the the pressure that is here and that all
• 25:39
  Jon | BelleauWood Coaching: great plans don't end up working out the way that you think.
• 25:42
  Jon | BelleauWood Coaching: It's hard to accept, but you have to accept that cost up
• 25:46
  Jon | BelleauWood Coaching: front. And then the next thing that they bail on is their
• 25:49
  Jon | BelleauWood Coaching: is probably their authenticity or their beliefs about what what they should
• 25:52
  Jon | BelleauWood Coaching: be doing as a business owner and holding true to that, taking
• 25:55
  Jon | BelleauWood Coaching: on clients that they shouldn't, et cetera.
• 25:59
  Doug Greathouse: Is that
• 26:12
  Doug Greathouse: So the with the first thing that you said, does Zach with
• 26:16
  Doug Greathouse: wanting a perfect situation, I feel like a lot of your experience
• 26:19
  Doug Greathouse: with that may have came from being in the military, right? be
• 26:22
  Doug Greathouse: because you can't control everything, right?
• 26:25
  Jon | BelleauWood Coaching: Yeah, yeah.
• 26:31
  Jon | BelleauWood Coaching: No. Not at all.
• 26:33
  Doug Greathouse: So you just have to adapt to to what's being presented to
• 26:35
  Doug Greathouse: you.
• 26:38
  Jon | BelleauWood Coaching: Yeah, and that's where the skill comes in, Doug, is how quickly
• 26:41
  Jon | BelleauWood Coaching: can you adapt. You know, it's not the fact that that we
• 26:44
  Jon | BelleauWood Coaching: need we need to change course and and this is where that
• 26:48
  Jon | BelleauWood Coaching: word e and this is where that really comes down to is
• 26:51
  Jon | BelleauWood Coaching: that ego, right? They stick to that ego. They've got too much
• 26:54
  Jon | BelleauWood Coaching: ego around it, right? I've made that mistake recently and it's actually
• 26:57
  Jon | BelleauWood Coaching: cost me dearly. But th they it's like we're all we're all
• 27:01
  Jon | BelleauWood Coaching: humans here. is they stick to that ego a little bit too
• 27:04
  Jon | BelleauWood Coaching: long instead of adjusting and saying, great, I I I need to
• 27:07
  Jon | BelleauWood Coaching: adapt. And adapt is a actually a a key word that I
• 27:10
  Jon | BelleauWood Coaching: use in my coaching a lot of how quickly do we adapt
• 27:14
  Jon | BelleauWood Coaching: and how quickly do we recognize that things are going wrong and
• 27:17
  Jon | BelleauWood Coaching: taking ego totally out of it and saying whatever our mission is,
• 27:20
  Jon | BelleauWood Coaching: is the priority, that's what we need to get done based on
• 27:23
  Jon | BelleauWood Coaching: these guidelines. You know, based on these core pillars, these core guidelines.
• 27:27
  Jon | BelleauWood Coaching: Who cares if it's gets done the way that I want it
• 27:30
  Jon | BelleauWood Coaching: or the way that somebody on a podcast that I didn't like
• 27:33
  Jon | BelleauWood Coaching: that I actually don't like? I'm like, man, you know, who cares
• 27:36
  Jon | BelleauWood Coaching: about that dude? You know? But then all of a sudden they
• 27:40
  Jon | BelleauWood Coaching: say something pretty really profound. I'm like, yeah, he was right. You
• 27:43
  Jon | BelleauWood Coaching: know, like he's who cares? You know, get get your ego out
• 27:46
  Jon | BelleauWood Coaching: of it. And I think that's that's a big piece of being
• 27:49
  Jon | BelleauWood Coaching: able to adapt quickly is getting rid as quickly as you can
• 27:53
  Jon | BelleauWood Coaching: of ego.
• 27:56
  Doug Greathouse: It's also really interesting to me that when you mention ego, the
• 27:59
  Doug Greathouse: flip side of that is when you let your ego down, especially
• 28:01
  Doug Greathouse: if you're running a team, the trust that starts to swell up.
• 28:04
  Doug Greathouse: Right? because that they know that it's it's not all about you,
• 28:06
  Doug Greathouse: right? It's it's a it's about us.
• 28:09
  Jon | BelleauWood Coaching: Mm-hmm. Yep.
• 28:15
  Jon | BelleauWood Coaching: Yes, exactly. Yeah, yeah, it's a actually a really good point where
• 28:17
  Jon | BelleauWood Coaching: you you want to create more trust. be be humble. Admit that
• 28:19
  Jon | BelleauWood Coaching: you messed up. Man, you will gain a lot of trust from
• 28:22
  Jon | BelleauWood Coaching: your people. I'm serious, if you just don't try and act like
• 28:24
  Jon | BelleauWood Coaching: everything's fine.
• 28:26
  Doug Greathouse: Yeah. Yep.
• 28:37
  Doug Greathouse: Couldn't agree more. we also ask a secret question on every episode.
• 28:40
  Doug Greathouse: So so it's not it's not a secret question, I already gave
• 28:44
  Doug Greathouse: it to you. It's not a secret to you, but it it's
• 28:47
  Doug Greathouse: a secret to something. So what is the secret to staying calm
• 28:51
  Doug Greathouse: and making great decisions when everything around you feels chaotic? You have
• 28:54
  Doug Greathouse: more than enough experience around that.
• 28:58
  Jon | BelleauWood Coaching: I do. Yeah. Yeah. having an operating system, an internal operating system
• 28:59
  Jon | BelleauWood Coaching: is the answer to that question. Yeah. It's it's definitive. It's something
• 29:00
  Jon | BelleauWood Coaching: I talk about again a lot. but having a s a systematic
• 29:01
  Jon | BelleauWood Coaching: way to think through issues and problems. I use it myself. I've
• 29:03
  Jon | BelleauWood Coaching: I've got a system that I use. I'd be more than happy
• 29:04
  Jon | BelleauWood Coaching: to share, but it it's it's an operating system that you use
• 29:05
  Jon | BelleauWood Coaching: to be able to define and create action and it's repeatable.
• 29:02
  Doug Greathouse: Mm.
• 29:24
  Jon | BelleauWood Coaching: And the the important part is it has to be an operating
• 29:28
  Jon | BelleauWood Coaching: system internally. Otherwise, you'll think too much and you'll second guess things.
• 29:32
  Jon | BelleauWood Coaching: And the more times that you complete that operating system or that
• 29:36
  Jon | BelleauWood Coaching: cycle, the more you'll gain confidence and the quicker you'll be able
• 29:40
  Jon | BelleauWood Coaching: to do it. So the world starts falling apart and you say,
• 29:44
  Jon | BelleauWood Coaching: Boom, I'm good. Let's go. Right. And that's that is truly what
• 29:48
  Jon | BelleauWood Coaching: a a lot of Marine Corps training is about. You you Going
• 29:51
  Jon | BelleauWood Coaching: back to the military for a second, you you train things obnoxiously
• 29:55
  Jon | BelleauWood Coaching: and you're so annoyed by it the almost the entire time you're
• 29:59
  Jon | BelleauWood Coaching: in. And then you learn these lessons. I'm I mean, I'm 20,
• 30:03
  Jon | BelleauWood Coaching: 20 years out now. and you think through like, yeah, because you
• 30:07
  Jon | BelleauWood Coaching: need it to be second nature. And that's something that most people
• 30:11
  Jon | BelleauWood Coaching: don't ever do, is they never practice these operating systems until the
• 30:15
  Jon | BelleauWood Coaching: actual chaos starts happening and they've never tested it. It's like, wow.
• 30:19
  Doug Greathouse: Yeah.
• 30:20
  Jon | BelleauWood Coaching: Why aren't we doing why aren't you doing this daily? Why aren't
• 30:23
  Jon | BelleauWood Coaching: we practicing these systems that we've created that we know can get
• 30:25
  Jon | BelleauWood Coaching: us out of these situations that can frame our mindset even on
• 30:28
  Jon | BelleauWood Coaching: little situations in life and practicing it constantly? So, mine, if you
• 30:31
  Jon | BelleauWood Coaching: do you mind me sharing? yeah. Mine is really simple and it
• 30:33
  Jon | BelleauWood Coaching: has to be simple, right? Clarity, condition, cost. Am I clear on
• 30:36
  Jon | BelleauWood Coaching: what's going on right now?
• 30:39
  Doug Greathouse: Yes, please.
• 30:49
  Jon | BelleauWood Coaching: Am I in the condition to to make this decision or solve
• 30:53
  Jon | BelleauWood Coaching: this issue? Right. And am I accepted to pay the cost of
• 30:56
  Jon | BelleauWood Coaching: the of what's gonna what's going to eventually happen from this? That's
• 30:59
  Jon | BelleauWood Coaching: it. Clarity, condition, cost. And the next three, when you start, is
• 31:02
  Jon | BelleauWood Coaching: align, act, adapt. Align that first action to solving that issue. A
• 31:06
  Jon | BelleauWood Coaching: lot of people don't do that. It's one of the things they
• 31:09
  Jon | BelleauWood Coaching: screw up the most. Sounds stupid. It's actually an extra step I
• 31:12
  Jon | BelleauWood Coaching: had to put in because people were messing it up so often.
• 31:16
  Jon | BelleauWood Coaching: You have to align that first action, meaning Okay, great. You've you're
• 31:19
  Jon | BelleauWood Coaching: clear on what needs to happen. You've assessed your condition. You you
• 31:22
  Jon | BelleauWood Coaching: know what you've got. You've got your gear. You know you need
• 31:26
  Jon | BelleauWood Coaching: you need, or if you don't, you know what you need to
• 31:29
  Jon | BelleauWood Coaching: grab, right? Now you've accepted the cost. Awesome. What's your first action?
• 31:32
  Jon | BelleauWood Coaching: It's this. Is it in alignment with those three things? Clarity, condition,
• 31:35
  Jon | BelleauWood Coaching: cost. I know this is gonna look confusing. It's really not. Is
• 31:39
  Jon | BelleauWood Coaching: that first action in alignment with your clarity? Yes or no? Sometimes
• 31:42
  Jon | BelleauWood Coaching: we'll go through this exercise and someone will say, Well, I'm gonna
• 31:45
  Jon | BelleauWood Coaching: do this action. And it has nothing to do with what they
• 31:49
  Jon | BelleauWood Coaching: just talked about. It doesn't solve the cost, it doesn't help their
• 31:52
  Jon | BelleauWood Coaching: condition, and it's not clear. Well, then that can't be the action.
• 31:55
  Jon | BelleauWood Coaching: Right? Then you act, and then going back to the word that
• 31:59
  Jon | BelleauWood Coaching: you used earlier that I use all the time, then you adapt.
• 32:02
  Jon | BelleauWood Coaching: So clarity, condition, cost, align, act, adapt. But the first part is
• 32:05
  Jon | BelleauWood Coaching: clarity condition cost.
• 32:09
  Doug Greathouse: So good. I know one so you mentioned two things in there
• 32:10
  Doug Greathouse: that I know a lot of entrepreneurs struggle with, and that is
• 32:11
  Doug Greathouse: clarity, number one, that there's they get stuck because they don't have
• 32:12
  Doug Greathouse: clarity, and that seems to be mission critical at the very top
• 32:14
  Doug Greathouse: of what you're saying, right? Because with clarity, you you without clarity
• 32:15
  Doug Greathouse: you go in the wrong direction or you don't go at all,
• 32:16
  Doug Greathouse: right? and just overwhelm, right? And not having a a system. I
• 32:18
  Doug Greathouse: talk a lot about not necessarily so much in the
• 32:17
  Jon | BelleauWood Coaching: Mm-hmm.
• 32:23
  Jon | BelleauWood Coaching: Absolutely.
• 32:39
  Doug Greathouse: I love that you're sharing this because I don't talk think about
• 32:41
  Doug Greathouse: the internal operating system. I think about all the systems that entrepreneurs
• 32:42
  Doug Greathouse: put in place to get things done, right? And you fail to
• 32:44
  Doug Greathouse: the levels of your system, but how much more can you succeed
• 32:45
  Doug Greathouse: if you have an internal operating system? it's it's just amazing.
• 32:47
  Jon | BelleauWood Coaching: Right. Yeah.
• 32:58
  Jon | BelleauWood Coaching: Thanks.
• 33:05
  Doug Greathouse: So one of the things I know that you talk about we're
• 33:08
  Doug Greathouse: gonna go back to authenticity a little bit, is what does an
• 33:11
  Doug Greathouse: authentic blueprint
• 33:14
  Jon | BelleauWood Coaching: Yeah, it's that I I mentioned it actually earlier. It's that purpose
• 33:17
  Jon | BelleauWood Coaching: vision, ecosystem, and motivator. So the purpose is obviously your why. And
• 33:21
  Jon | BelleauWood Coaching: this is these are the four things that from my in my
• 33:25
  Jon | BelleauWood Coaching: experience at least, and that's what I can only talk about. In
• 33:28
  Jon | BelleauWood Coaching: my experience, the high performers, the people that have it solid, that
• 33:32
  Jon | BelleauWood Coaching: are just solid. It doesn't even need to be in business, it
• 33:36
  Jon | BelleauWood Coaching: can just be in life. They have a great purpose. They know
• 33:40
  Jon | BelleauWood Coaching: where they're going or they've they've checked their compass. They they they
• 33:43
  Jon | BelleauWood Coaching: have that, that vision for their life. They surround themselves with people,
• 33:47
  Jon | BelleauWood Coaching: places, tools, right? It's one of those things that ecosystem and environment
• 33:51
  Jon | BelleauWood Coaching: really mean a lot is in that ecosystem nowadays where it used
• 33:54
  Jon | BelleauWood Coaching: to be like who are the five people's who you're supposed to
• 33:58
  Jon | BelleauWood Coaching: be the average of the five people that you're around, right? And
• 34:02
  Jon | BelleauWood Coaching: then there's a good reason for that. And that's a that's a
• 34:05
  Jon | BelleauWood Coaching: question that I do ask. Like who are those who are the
• 34:09
  Jon | BelleauWood Coaching: five people closest to you? Are they building or breaking you? But
• 34:13
  Jon | BelleauWood Coaching: then it goes far more deeper into that, that most people don't
• 34:16
  Jon | BelleauWood Coaching: take the time to think of. And that is systems, tools, physical
• 34:20
  Jon | BelleauWood Coaching: environment that you're in. COVID taught us a lot about that. You
• 34:24
  Jon | BelleauWood Coaching: know, I'm I'm still shocked when I meet an entrepreneur or a
• 34:27
  Jon | BelleauWood Coaching: business owner that doesn't use any sort of CRM. That that's like
• 34:31
  Jon | BelleauWood Coaching: crazy to me. it's twenty twenty six people. Let's get let's Figured
• 34:35
  Jon | BelleauWood Coaching: out. But but at the same time, that's that's a piece of
• 34:38
  Jon | BelleauWood Coaching: it. So it's it's your environment. Like, what do you surround yourself
• 34:42
  Jon | BelleauWood Coaching: with is so important. Then that last piece is motivators. It used
• 34:46
  Jon | BelleauWood Coaching: to be discipline, but when you get down to it, and this
• 34:49
  Jon | BelleauWood Coaching: annoys a lot of people, like, you don't need motivation. There's this
• 34:53
  Jon | BelleauWood Coaching: big trend. You don't need motivation, you need discipline, you need this,
• 34:57
  Jon | BelleauWood Coaching: you need habits. Yeah, okay, great. And you're right, that's what it
• 35:00
  Jon | BelleauWood Coaching: leads to. But motivation leads to that. And in 2026, the last
• 35:04
  Jon | BelleauWood Coaching: study that I saw was that. It used to take about 21
• 35:08
  Jon | BelleauWood Coaching: days to build a successful habit. Now it takes about 66. The
• 35:11
  Jon | BelleauWood Coaching: main reason for that? Technology. We're distracted easily. Often. So we switch.
• 35:15
  Jon | BelleauWood Coaching: We've got more ideas than we know what to do with. this
• 35:19
  Jon | BelleauWood Coaching: maybe this isn't working out the way that I thought to. I'll
• 35:23
  Jon | BelleauWood Coaching: change it because I saw this on social media. Great. But at
• 35:26
  Jon | BelleauWood Coaching: the end of the day, that means you need sixty six consecutive
• 35:30
  Jon | BelleauWood Coaching: days of motivation before you can create a habit or discipline.
• 35:34
  Jon | BelleauWood Coaching: So motivation for me has to be the fourth. Not that I
• 35:37
  Jon | BelleauWood Coaching: like it. I I prefer discipline, truthfully. But I witnessed firsthand when
• 35:41
  Jon | BelleauWood Coaching: I was a very highly disciplined person in the Marine Corps and
• 35:44
  Jon | BelleauWood Coaching: then lost my way a little bit when I got out, like
• 35:48
  Jon | BelleauWood Coaching: a lot of people do. And it's like, so discipline wasn't it?
• 35:51
  Jon | BelleauWood Coaching: How do I get back? Well, you need motivation, you need the
• 35:55
  Jon | BelleauWood Coaching: spark. And whenever I tell people to talk about motivation, I'm talking
• 35:59
  Jon | BelleauWood Coaching: more about the spark. What gets you to action? What's that first
• 36:02
  Jon | BelleauWood Coaching: thing? Because discipline is the action. What gets you to action?
• 36:06
  Doug Greathouse: What what role how do you feel trying to think about the
• 36:10
  Doug Greathouse: best way to ask this question, that your purpose plays into motivation?
• 36:14
  Doug Greathouse: Can you ha can you be motivated without purpose?
• 36:19
  Jon | BelleauWood Coaching: No, I don't think so. That's why purpose is first. and that's
• 36:23
  Jon | BelleauWood Coaching: why motivation is usually the easiest section of my blueprint to to
• 36:27
  Jon | BelleauWood Coaching: get through. If if purpose generally takes us 45 minutes, motivation usually
• 36:31
  Jon | BelleauWood Coaching: takes us 10 to 15. because you've already done the work. You've
• 36:35
  Jon | BelleauWood Coaching: spent 45 minutes thinking about what truly, truly is getting you going,
• 36:39
  Jon | BelleauWood Coaching: right? Is the purpose. Now the motivation is more like how. How
• 36:44
  Jon | BelleauWood Coaching: do you do that?
• 36:48
  Doug Greathouse: One of things you also talk about is you emphasize only the
• 36:50
  Doug Greathouse: cost of your decision in a way that creates confidence. Can you
• 36:53
  Doug Greathouse: unpack that a little?
• 36:56
  Jon | BelleauWood Coaching: Yeah, absolutely. it's something that you know, I talk a lot with
• 37:00
  Jon | BelleauWood Coaching: leaders. You know, there's a cost to leadership. that most of them,
• 37:04
  Jon | BelleauWood Coaching: especially small business owners, when you get into situations where you're starting
• 37:08
  Jon | BelleauWood Coaching: to grow a team and you have to do this thing called
• 37:12
  Jon | BelleauWood Coaching: lead now and instead of just sell or instead of just promote
• 37:16
  Jon | BelleauWood Coaching: or market or whatever, and they They get really frustrated really quickly
• 37:19
  Jon | BelleauWood Coaching: because they want to be doing other things. They want to grow
• 37:23
  Jon | BelleauWood Coaching: fast, but they don't ever understand the cost of leadership. And the
• 37:27
  Jon | BelleauWood Coaching: cost of leadership sometimes is that you're not everyone's best friend anymore.
• 37:31
  Jon | BelleauWood Coaching: The cost of leadership means that you might have to take a
• 37:35
  Jon | BelleauWood Coaching: lateral or even a step back to get to your goals, right?
• 37:39
  Jon | BelleauWood Coaching: To get your people to be functioning the way that you need
• 37:43
  Jon | BelleauWood Coaching: and want them to, to be influenced, to be influencing. And that
• 37:47
  Jon | BelleauWood Coaching: cost in life in general. builds confidence when you've accepted it beforehand.
• 37:51
  Jon | BelleauWood Coaching: You know, think about how many whether it's business or personal decisions
• 37:55
  Jon | BelleauWood Coaching: that we make, that when we truly are prepared to pay the
• 37:59
  Jon | BelleauWood Coaching: cost for it, it just seems so much easier. Yeah, I was
• 38:03
  Jon | BelleauWood Coaching: ex you always hear people say this, Doug. Yeah, I was expecting
• 38:06
  Jon | BelleauWood Coaching: that. that's what you call that's what I call accepting the cost.
• 38:10
  Jon | BelleauWood Coaching: You're expecting the outcome. Especially if it's not an ideal one. That's
• 38:14
  Jon | BelleauWood Coaching: cost. And you've accepted it. Congratulations. Now you've built more confidence. And
• 38:18
  Jon | BelleauWood Coaching: the more oftentimes you can get deeper and deeper on what accepting
• 38:22
  Jon | BelleauWood Coaching: the cost really means to you and in each and every situation,
• 38:26
  Jon | BelleauWood Coaching: the better off you'll be and the more confident you'll be in
• 38:30
  Jon | BelleauWood Coaching: that decision because you've already accepted what it might, what might happen
• 38:34
  Jon | BelleauWood Coaching: if it doesn't work.
• 38:38
  Doug Greathouse: Yeah, one of the best things that I can give someone that
• 38:39
  Doug Greathouse: is thinking about starting a business or is early on in in
• 38:41
  Doug Greathouse: in their journey is plug into a mentor or coach that has
• 38:42
  Doug Greathouse: already been through the hills and valleys. They'll tell you the cost
• 38:44
  Doug Greathouse: and they'll say, Are you willing to accept that? Because it's not
• 38:45
  Doug Greathouse: if, it's a when. When it's gonna happen. Some of the most
• 38:47
  Doug Greathouse: successful people that you think of have been in the valley. Right?
• 38:48
  Doug Greathouse: And it's because they went in the valley, and here's a side
• 38:49
  Doug Greathouse: note, it's because they went in the valley that they are successful.
• 38:51
  Jon | BelleauWood Coaching: Mm-hmm. There you go.
• 39:00
  Jon | BelleauWood Coaching: Yeah. Yeah, seriously. Yep.
• 39:07
  Jon | BelleauWood Coaching: I Yep. Preach, man. Straight up, dude.
• 39:11
  Doug Greathouse: 'Cause 'cause growth doesn't happen on the mountain.
• 39:13
  Jon | BelleauWood Coaching: No, it doesn't. And sometimes that lesson's hard i is hard. You
• 39:17
  Jon | BelleauWood Coaching: know, and it sucks and and there's no but there's just another
• 39:20
  Jon | BelleauWood Coaching: word for it. It just does. You know, I think we're so
• 39:24
  Jon | BelleauWood Coaching: like, you know, it's making lemons on a lemonade. No, sometimes it's
• 39:27
  Jon | BelleauWood Coaching: just lemons in your mouth and it it's not great.
• 39:31
  Doug Greathouse: Yep. but looking hiring someone like John or finding finding a mentor
• 39:32
  Doug Greathouse: that knows these pitfalls before they come it makes it makes those
• 39:34
  Doug Greathouse: valleys a little less deep, right? and helps you circumvent them a
• 39:36
  Doug Greathouse: little bit better than if you were trying to go it alone.
• 39:38
  Doug Greathouse: So I highly implore anyone that is the type of person that
• 39:40
  Doug Greathouse: that John helps to look reach out to John. I do like
• 39:42
  Doug Greathouse: with that being said, I'm I'm not trying to
• 39:43
  Jon | BelleauWood Coaching: Yeah.
• 39:59
  Doug Greathouse: close the podcast. I want to ask another question because this came
• 40:02
  Doug Greathouse: to mind is the power of no, right? Because we talked about
• 40:05
  Doug Greathouse: you just talked about it takes 66 days, right? Because we're so
• 40:08
  Doug Greathouse: distracted. Right. I think this goes back to your internal operating system
• 40:11
  Doug Greathouse: is you have to have an ability to say no to e
• 40:14
  Doug Greathouse: because we're we're bombarded with om opportunities all the time, right? And
• 40:17
  Doug Greathouse: always there's always a new strategy, a new way to do something,
• 40:20
  Doug Greathouse: right?
• 40:23
  Jon | BelleauWood Coaching: yeah. Mm-hmm.
• 40:30
  Doug Greathouse: But can you just give your insights around the power of saying
• 40:32
  Doug Greathouse: no?
• 40:34
  Jon | BelleauWood Coaching: A lot. Man. It's one of the things that you know, it's
• 40:38
  Jon | BelleauWood Coaching: actually one of the things that my I think I learned more
• 40:42
  Jon | BelleauWood Coaching: about this from my wife than I've learned from anything else. She's
• 40:45
  Jon | BelleauWood Coaching: was and is so much better at saying no. And for years
• 40:49
  Jon | BelleauWood Coaching: of my life, I wouldn't say no to almost anything. I was
• 40:53
  Jon | BelleauWood Coaching: you wanna go do this? Yep. I'm gonna go do this, yep.
• 40:57
  Jon | BelleauWood Coaching: I'm gonna get every ounce of life out of this thing, right?
• 41:00
  Jon | BelleauWood Coaching: Like, let's go do everything, all all the things all the time.
• 41:04
  Jon | BelleauWood Coaching: But you have to know what you're saying no to and to
• 41:08
  Jon | BelleauWood Coaching: be able to judge it off of that. And that's where we
• 41:12
  Jon | BelleauWood Coaching: go back to some of the stuff we've already talked about of
• 41:15
  Jon | BelleauWood Coaching: having operating systems, knowing your blueprint. You know, and if you don't
• 41:19
  Jon | BelleauWood Coaching: know those types of things and where where your vision is going,
• 41:23
  Jon | BelleauWood Coaching: like where you're going, where your purpose is, and you can easily
• 41:27
  Jon | BelleauWood Coaching: violate that by saying yes too often. And to call myself out
• 41:31
  Jon | BelleauWood Coaching: a little bit, you know, one of the things that you know
• 41:34
  Jon | BelleauWood Coaching: I I I learned. really from my wife, truthfully, was saying no
• 41:38
  Jon | BelleauWood Coaching: to other obligations when I said that she was the most important
• 41:42
  Jon | BelleauWood Coaching: thing. It's like prove it. Kind of like using my own words
• 41:46
  Jon | BelleauWood Coaching: against me. Prove it. All right. Say no to some stuff. And
• 41:49
  Jon | BelleauWood Coaching: it took me a while, but I'm I'm happy to say that
• 41:53
  Jon | BelleauWood Coaching: I do and you know, it's not like I'm it's a good
• 41:57
  Jon | BelleauWood Coaching: lesson to learn of keeping your priorities where your priorities should be.
• 42:01
  Jon | BelleauWood Coaching: And saying no to whether it's a business opportunity, whether it's an
• 42:04
  Jon | BelleauWood Coaching: investment, whether it's a personal opportunity that isn't in alignment with what
• 42:08
  Jon | BelleauWood Coaching: you've stated.
• 42:12
  Doug Greathouse: Go back to that purpose, right? And the vision, does it fall
• 42:13
  Doug Greathouse: under that umbrella? If even if it does, is it is you
• 42:15
  Doug Greathouse: weighted enough in inside that
• 42:14
  Jon | BelleauWood Coaching: Mm-hmm. Yeah.
• 42:21
  Jon | BelleauWood Coaching: Do you weighted enough exactly? That's a great way to put it
• 42:23
  Jon | BelleauWood Coaching: though.
• 42:24
  Doug Greathouse: Yeah, because if it doesn't carry enough weight under that umbrella then
• 42:27
  Doug Greathouse: you probably should still discover
• 42:30
  Jon | BelleauWood Coaching: Exactly. Yeah. Yeah, exactly. Yep.
• 42:33
  Doug Greathouse: So awesome, awesome, man. So I wanna do you have anything else
• 42:39
  Doug Greathouse: to I asked this one last question of every guest because I
• 42:44
  Doug Greathouse: always feel like if I don't, there's wisdom left on the on
• 42:50
  Doug Greathouse: the cutting room floor. So this is totally open-ended question. What is
• 42:56
  Doug Greathouse: sitting on your heart or what have you not talked about that
• 43:02
  Doug Greathouse: you feel like has to be shared with the audience?
• 43:08
  Jon | BelleauWood Coaching: That it's okay not to be okay all the time. Yeah, I
• 43:12
  Jon | BelleauWood Coaching: think guys need to hear that specifically a little bit. and moms
• 43:16
  Jon | BelleauWood Coaching: too, for sure. Women in general, right? But I notice it more
• 43:20
  Jon | BelleauWood Coaching: with guys. it's okay not to be okay all the time. It's
• 43:24
  Jon | BelleauWood Coaching: okay not to be a hundred percent. And I know we've been
• 43:29
  Jon | BelleauWood Coaching: taught that it's that's wrong our entire lives. but one of the
• 43:33
  Jon | BelleauWood Coaching: things that I work with with a lot of with a lot
• 43:37
  Jon | BelleauWood Coaching: of successful business owner dudes. Is this thought process I have of
• 43:41
  Jon | BelleauWood Coaching: just one extra stone? And I'm gonna say a quote that I'm
• 43:45
  Jon | BelleauWood Coaching: sure that most of your audience has said so many times. I'll
• 43:50
  Jon | BelleauWood Coaching: figure it out. I'll take care of it. Okay. You can only
• 43:54
  Jon | BelleauWood Coaching: say that so many times. And the unfortunate thing about carrying that
• 43:58
  Jon | BelleauWood Coaching: weight, and I think it is a weight, I think of it
• 44:02
  Jon | BelleauWood Coaching: like a pack or a ruck. You're already full. And the next
• 44:06
  Jon | BelleauWood Coaching: step with that next stone, no matter what its size could be,
• 44:10
  Jon | BelleauWood Coaching: might be the one that breaks you. And so create a good
• 44:15
  Jon | BelleauWood Coaching: ecosystem. And you know, you know, Doug, and you and I talked
• 44:19
  Jon | BelleauWood Coaching: beforehand, and I know that you have this awesome Bible study. Find,
• 44:23
  Jon | BelleauWood Coaching: find your people that you can be authentic with, using these words
• 44:27
  Jon | BelleauWood Coaching: that we've already used today, that you can open up to about
• 44:31
  Jon | BelleauWood Coaching: your purpose, that you can get it out and be proud of
• 44:36
  Jon | BelleauWood Coaching: that type of stuff. You know, you you can still be a
• 44:40
  Jon | BelleauWood Coaching: hard man and be really successful and and open up to people
• 44:44
  Jon | BelleauWood Coaching: about struggles and say things like I love you. You can you
• 44:48
  Jon | BelleauWood Coaching: can do those things at the same time. The hardest men I
• 44:52
  Jon | BelleauWood Coaching: know, the hardest, hardest guys I've ever met in my life, say
• 44:56
  Jon | BelleauWood Coaching: I love you more than any other person I've ever met. That's
• 45:01
  Jon | BelleauWood Coaching: a fact. In my life at least, the hardest dudes, we're talking
• 45:05
  Jon | BelleauWood Coaching: about heroes. And
• 45:09
  Jon | BelleauWood Coaching: That's what they so so it's okay to not be okay. It's
• 45:12
  Jon | BelleauWood Coaching: okay to open up. It's okay to talk about struggles. And you
• 45:15
  Jon | BelleauWood Coaching: need to do those types of things. And that's the first thing
• 45:19
  Jon | BelleauWood Coaching: that came to mind. Honestly, I had a different I've I I
• 45:22
  Jon | BelleauWood Coaching: probably had something else planned, but as we've been talking, that's that's
• 45:25
  Jon | BelleauWood Coaching: been what's weighed mostly on my heart right now is that just
• 45:28
  Jon | BelleauWood Coaching: open up, talk, find groups, find community.
• 45:31
  Doug Greathouse: You'll you'll be community. Wow. We could definitely continue in the on
• 45:33
  Doug Greathouse: the podcast with that. Maybe maybe we'll have another conversation about that.
• 45:35
  Doug Greathouse: But so much respect and trust can come from just letting people
• 45:37
  Doug Greathouse: know you're not okay. Right? They're in your fo like, just to
• 45:39
  Doug Greathouse: use the military term, and just forgive me 'cause I've not been
• 45:41
  Doug Greathouse: in the military, but they're then you're they're in the foxhole with
• 45:43
  Doug Greathouse: you. Right? So
• 45:45
  Jon | BelleauWood Coaching: yeah. Yep.
• 45:58
  Jon | BelleauWood Coaching: Yeah. Mm-hmm.
• 46:01
  Doug Greathouse: Awesome man. tell people where they can find out more about you
• 46:04
  Doug Greathouse: and if you have any resources to share, let them know.
• 46:06
  Jon | BelleauWood Coaching: Yeah, so you know, the resources that I share are actually all
• 46:10
  Jon | BelleauWood Coaching: on my my socials. It's it's videos that I talk about some
• 46:14
  Jon | BelleauWood Coaching: of the topics that we talked about today. 90 second videos. I
• 46:18
  Jon | BelleauWood Coaching: find that they are I keep doing them because they are massively
• 46:22
  Jon | BelleauWood Coaching: helpful to people. There's no sales pitches or CTAs or anything like
• 46:26
  Jon | BelleauWood Coaching: that at the end. It's just me talking about a certain subject
• 46:30
  Jon | BelleauWood Coaching: for 90 seconds and I I very humbly get a lot of
• 46:34
  Jon | BelleauWood Coaching: texts and and emails and saying, hey man, that really struck me.
• 46:38
  Jon | BelleauWood Coaching: thank thanks for sharing that, like from from quite a few people.
• 46:42
  Jon | BelleauWood Coaching: So go check me out on on Instagram, LinkedIn. I'm I'm assuming
• 46:46
  Jon | BelleauWood Coaching: that they'll be in the show notes because my my business name
• 46:50
  Jon | BelleauWood Coaching: is actually pretty hard to spell if you're not watching and just
• 46:54
  Jon | BelleauWood Coaching: listening. It's Bellawood underscore coaching. So B-E-L-L-E-A-U W-O-O-D underscore coaching for Instagram.
• 46:58
  Jon | BelleauWood Coaching: And then Jonathan Sheldon is my name on LinkedIn. But yeah, we'd
• 47:02
  Jon | BelleauWood Coaching: be happy to connect. again, I share all those videos and those
• 47:06
  Jon | BelleauWood Coaching: insights. It's my gift out there. I again, there's no alternative motive.
• 47:10
  Jon | BelleauWood Coaching: so yeah, that's and then my my website is bellawood.coach, not dot
• 47:14
  Jon | BelleauWood Coaching: com dot coach.
• 47:18
  Doug Greathouse: Alright, so yes, you're right, all those will be in the show
• 47:20
  Doug Greathouse: notes, depending on where you're watching this. If you're watching this on
• 47:23
  Doug Greathouse: YouTube, it'll be down in the video description. if you're watching this
• 47:26
  Doug Greathouse: on or listening to this on a podcast platform, it'll be in
• 47:28
  Doug Greathouse: the show notes. So make sure to be clicking on those links
• 47:31
  Doug Greathouse: and connecting with John. John, I just wanna applaud you because that's
• 47:34
  Doug Greathouse: something I talk about a lot too, is value lead, right? and
• 47:36
  Doug Greathouse: it goes back to the authenticity, right? you lead with value, you
• 47:39
  Doug Greathouse: show people that you know
• 47:42
  Jon | BelleauWood Coaching: Mm.
• 47:47
  Doug Greathouse: what you're talking about before you even invite them into a conversation
• 47:49
  Doug Greathouse: of going further, right? it's it builds that trust and authenticity. So
• 47:50
  Doug Greathouse: so that's right. That's right. Awesome man. so until next time, keep
• 47:51
  Doug Greathouse: moving forward.
• 47:53
  Jon | BelleauWood Coaching: Yep.
• 47:57
  Jon | BelleauWood Coaching: Yep. Yeah, exactly. Let's create value first and then ask for something.