Transcript

0:00
In the book, you talk about creating a scoreboard in life and business.
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How can agents redefine what winning looks like?
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Salespeople often ask the wrong questions, like “How do I sell 30 homes?” But that’s not the best starting point.
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If you only ask, “How do I sell X homes?” the answer becomes simple: work 120 hours a week and spend a ton of money.
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If you only ask, “How do I sell X homes?” the answer becomes simple: A better question includes your real priorities—faith, family, and time freedom.
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My scoreboard was: How do I sell 50 homes a year while taking my wife on two day-dates a month……and taking every seventh week off to spend with my kids?
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My scoreboard was: That question forced a completely different strategy.
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My scoreboard was: The only way to hit that scoreboard was mastering working by referral.
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My scoreboard was: It made the business predictable and sane.
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Agents can do the same: ask what you value, then build the business around it, not the other way around.
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Agents can do the same: Most of the industry measures success by deals and GCI, but those aren’t the things that matter when life ends.
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Agents can do the same: My mom passed away in 2022. When I visit her headstone, it reminds me our lives aren’t graded by production.
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Agents can do the same: What matters is being a faithful follower of Jesus, a loving spouse, and a present parent.
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Agents can do the same: Yet most agents live like their tombstone will list transactions.
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Agents can do the same: We miss family dinners to take calls we didn’t need to take.
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Agents can do the same: We brag on social media about writing offers on the beach, but that’s nothing to be proud of.
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Agents can do the same: You can provide for your family AND protect your family.
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Agents can do the same: But you have to define success intentionally.
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Agents feel torn: they want to be with their kids, but they also feel pressure to grind endlessly.
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Agents feel torn: Much of that pressure exists because agents chase strategies that aren’t aligned with who they are.
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That’s why I created the Rule of 8: master one lead generation system to an 8 out of 10 before adding anything else.
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That’s why I created the Rule of 8: Most agents spread their energy across five or six methods, but they’re only average at all of them.
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That’s why I created the Rule of 8: Your business grows when you become excellent at the one thing that actually produces the majority of your results.
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That’s where the PDA Formula comes in: building a Predictable, Profitable, Aligned business.
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That’s where the PDA Formula comes in: Predictability starts with a “lead generation recipe”—a repeatable plan you test and tweak until it works every time.
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That’s where the PDA Formula comes in: Most agents say something “doesn’t work,” but they didn’t follow the full recipe consistently.
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That’s where the PDA Formula comes in: Profitability means holding every dollar accountable.
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That’s where the PDA Formula comes in: You don’t have to overspend to grow.
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That’s where the PDA Formula comes in: I cut client event costs from $2,500 to $800 and still closed the same 50 deals.
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That’s where the PDA Formula comes in: Alignment is the final piece. Build the business that matches how God wired you, not the one the industry pressures you into.
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That’s where the PDA Formula comes in: A fish isn’t meant to climb a tree.
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That’s where the PDA Formula comes in: Many agents feel like failures simply because they’re in the wrong system.
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That’s where the PDA Formula comes in: Your job isn’t to become someone you're not.
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That’s where the PDA Formula comes in: Your job is to become excellent at who you already are.
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That’s where the PDA Formula comes in: Use tools like time audits and energy audits to discover your lane.
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That’s where the PDA Formula comes in: What drains you? What gives you life?
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That’s where the PDA Formula comes in: When you operate in the lane God designed for you, you show up with more peace, more energy, more presence.
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Galatians 6:9 says: “Do not grow weary in doing good.” Success comes to those who refuse to give up.
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Galatians 6:9 says: The market has been hard these last two years.
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Galatians 6:9 says: But if you’re still here, you’re winning.
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Galatians 6:9 says: Real estate rewards the agent who stays consistent, keeps the faith, and plays the long game.
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Galatians 6:9 says: Your business doesn’t need to cost you your family.
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Galatians 6:9 says: Success is far more than sales volume.
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Galatians 6:9 says: Define your scoreboard. Choose what matters.
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Galatians 6:9 says: Then build your business around the life you want to live.