Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single White Paper on Concrete Changed an Industry
In this episode, Lucas and Luna dive into the story of a small construction materials company that published a single white paper on sustainable concrete and generated $12 million in pipeline. They break down the specific research approach, the distribution strategy targeting civil engineers, and why a niche technical topic outperformed broader content. The hosts also discuss how the company used the white paper to reposition itself as a thought leader and eventually land a government contract. A masterclass in B2B content marketing for a non-sexy industry.
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The skinny
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