EP13: Everyone's Content Is Fake Now. Here's Why We Both Stopped Watching.
Both of us caught ourselves doing the same thing recently: the second we sense a video is AI-generated, we scroll straight past it. Not because AI is bad — we're about as pro-AI as two people get — but because we're no longer sure it's them. And if we can't tell what's real anymore, neither can your audience.
That's the thread running through this whole episode.
It kicks off with Ryan Levesque's new book Return to Real and the growing sense among people we know and respect that we're heading into a moment where the only thing that'll cut through is authentic, human, personal connection. The…
The skinny
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