The Metrics That Matter and the Ones That Don't

Talk with Linda Reed-Enever · Mar 19, 2026 · 7m

How many likes did your last post get? Now, more importantly: how many of those likes turned into a conversation, a lead, or a client?

Somewhere along the way in marketing, we started celebrating the numbers that are the easiest to see instead of the numbers that actually move a business forward. If you are measuring the wrong things, you can look successful on paper while your business is quietly at a standstill.

In this episode of Talk, we're unpacking the "vanity metrics trap," shifting our focus from visibility to momentum, and identifying the data that actually tells the story of your…