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The Boutique Lawyer Show: Be a great seller (without being salesy)
Sales, Caralee Fontenele argues, are the oxygen that a law firm breathes. Without it, a firm won't have clients and thus cannot thrive. Appreciating how integral sales is, and shifting one's language and approach to client interactions, is fundamental for long-term success.
In this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes back Caralee Fontenele (director of Collective Family Law and Scalable Law) to discuss why sales is a critical component of being a business owner in law, how it has become an even more urgent priority, and the biggest hurdles in the way of SME…
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