Dishin' Dirt on Personal Stories Sell Real Estate. Nobody Cares Where You Rank!

Dishin' Dirt with Gary Pickren · Jul 27, 2023 · 32m

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Personal injury lawyers are master marketers. They know that clients don't care that the law firm is the biggest or number one in the area. What clients want to hear about are personal stories. They want to hear about people that are just like them being helped by the lawyer.

Real estate agents should use the same techniques with real estate consumers. The consumer does not care if you are "Number 1 in Elgin" or the Number 1 Team. They want to hear real stories about how you helped people just like them.

Serial entrepreneur and personal Injury lawyer, Hamid Kohan, from Los…