Latest / The Daily Writer / How to Double Your Revenue and Triple Your Time Off | Brianna Hendley

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How to Double Your Revenue and Triple Your Time Off | Brianna Hendley · The Daily Writer

• 0:08
  SPEAKER_00: Hey friends, welcome back to the Profitable Rider Podcast.
• 0:11
  SPEAKER_00: If you're new here, my name is Kent Sanders.
• 0:13
  SPEAKER_00: I'm an author and a ghostwriter, and this is the show that helps you grow your impact and income as a writer.
• 0:19
  SPEAKER_00: Well, since you're listening to this podcast, you're presumably interested in becoming more profitable.
• 0:24
  SPEAKER_00: I mean, it stands to reason after all, since this show is called The Profitable Rider.
• 0:29
  SPEAKER_00: But the reality of it is that sometimes as writers, we play too small.
• 0:33
  SPEAKER_00: And we get into this mode of thinking that if we can just muster 5% or 10% growth this year, that that represents a huge win.
• 0:41
  SPEAKER_00: But I want to encourage you to think bigger, much, much bigger.
• 0:45
  SPEAKER_00: And today's episode is a different kind of conversation where instead of focusing on strategies and you know five or seven or ten ways to do this or that, and those are great episodes, don't get me wrong.
• 0:57
  SPEAKER_00: We're going to instead look at things from a different perspective.
• 1:00
  SPEAKER_00: And I want to focus more on the philosophy of achievement and how to set really big goals for yourself as a writer and as a business owner.
• 1:09
  SPEAKER_00: And I'm super excited that my guest today is Brianna Hendley.
• 1:13
  SPEAKER_00: I met Brianna a couple of years ago through Honore Corter's Empire Builder's Mastermind.
• 1:18
  SPEAKER_00: And it didn't take me long to discover that Brianna is razor sharp with a really incredible business instinct.
• 1:25
  SPEAKER_00: And so that's why I'm excited to bring her on the show today to have a conversation that I know is going to inspire you just as much as it inspired me.
• 1:32
  SPEAKER_00: But let me take a second to tell you about Brianna before we get into the actual conversation.
• 1:38
  SPEAKER_00: Brianna owns Achievant Coaching, which focuses on business, executive, and career coaching services.
• 1:45
  SPEAKER_00: And she describes herself as a problem-solving, goal-focused, process-driven morning person.
• 1:51
  SPEAKER_00: She's also a mother, a wife, an entrepreneur, and much more.
• 1:56
  SPEAKER_00: And in this conversation today, as I mentioned, we're going to talk about the mindset that it takes to be really successful and to set huge goals.
• 2:03
  SPEAKER_00: And you're going to learn about having a mindset that's going to allow you to double your revenue and triple your time off.
• 2:10
  SPEAKER_00: Now, if that sounds impossible, it definitely won't after you've heard Brianna's brilliant thinking and strategy for going after the life that you truly want.
• 2:20
  SPEAKER_00: I encourage you to connect with Brianna via her website, which is achievantcoaching.com.
• 2:25
  SPEAKER_00: And yes, there will be a link in the show notes.
• 2:28
  SPEAKER_00: And when you visit her site, you can learn more about her coaching services and programs.
• 2:33
  SPEAKER_00: Well, you've heard enough from me at this point, so let's get right to the conversation with the brilliant and inspiring Brianna Henley.
• 2:41
  SPEAKER_00: So, Brianna, so good to have you on the podcast.
• 2:44
  SPEAKER_00: Um, we've known each other for a couple of years now, and this is the first time you've been on the show.
• 2:48
  SPEAKER_00: So welcome.
• 2:49
  SPEAKER_03: Thank you for having me, Kent.
• 2:50
  SPEAKER_03: I appreciate it.
• 2:51
  SPEAKER_03: I'm excited.
• 2:52
  SPEAKER_00: So you bring a lot of different skill sets to any conversation with business and mindset and uh success.
• 3:01
  SPEAKER_00: And of course, now you're into podcasting and you have all these cool things going on.
• 3:05
  SPEAKER_00: And so I feel like we could go a lot of different directions, but uh, I'm gonna rein myself in and try to be self-controlled in this conversation and sort of stick with a general topic.
• 3:15
  SPEAKER_00: Uh, one of the difficult things, and I know you've probably found this about being a podcaster, is when you talk to people that you appreciate and that have a lot to offer, it's really hard to like stick to kind of a range of topics because you just want to talk about everything.
• 3:28
  SPEAKER_00: So uh that's why I have cool people on the show.
• 3:31
  SPEAKER_03: Oh, I love that.
• 3:32
  SPEAKER_03: Yes, and you are one of my most favorite people to have conversations with because you ask such great questions.
• 3:39
  SPEAKER_03: So I am really excited about this podcast specifically because I can't wait to hear some stuff that I throw out there and see what you come back with.
• 3:47
  SPEAKER_03: So Oh, well, thanks.
• 3:48
  SPEAKER_00: Well, I I hope that I meet your expectations.
• 3:51
  SPEAKER_00: So I'd encourage you to set them really low and you know, whenever you're talking with me, so that anything seems like it's a it's a positive.
• 3:57
  SPEAKER_00: I'm just kidding.
• 3:58
  SPEAKER_00: No, of course, but so we are here to talk about the topic double your revenue and triple your time off.
• 4:06
  SPEAKER_00: Which is uh which is a great title because everybody wants that, right?
• 4:11
  SPEAKER_00: We all want double our revenue, we all want more time off.
• 4:15
  SPEAKER_00: And I just I just want to sort of open the floor and see if you can start taking us down the direction of what does that even mean?
• 4:23
  SPEAKER_00: And how would we even start to think about this topic, much less put it into practice?
• 4:27
  SPEAKER_00: So I'll kind of throw the ball in your direction and then we'll just have a conversation about this if that works.
• 4:32
  SPEAKER_03: Oh, that's fantastic.
• 4:34
  SPEAKER_03: That's perfect.
• 4:35
  SPEAKER_03: All right, so let's get started.
• 4:38
  SPEAKER_03: I had a client that came to me and he has has had has a great thriving business and has a number of team members that work for him on his business.
• 4:53
  SPEAKER_03: So for the most part, he works on his business and not in his business.
• 4:56
  SPEAKER_03: And we'll talk a little bit about that.
• 4:59
  SPEAKER_03: And he came to me and said, I want to go away for a couple weeks with my wife, but I'm nervous.
• 5:06
  SPEAKER_03: I I'm not sure I should go.
• 5:09
  SPEAKER_03: And his wife was so on board, she already had where they were gonna go, what they were gonna do.
• 5:14
  SPEAKER_03: She had it picked out for two weeks.
• 5:17
  SPEAKER_03: And he and I walked through the planning of what that would take, the things that you need to put into place, and he had his team on board and ready to go.
• 5:27
  SPEAKER_03: He went on his trip, nothing bad happened, it was business as usual, and he came back and he said, Why did it take me so long to do this?
• 5:40
  SPEAKER_03: And throughout that entire process of him trying to figure out how to do it, he was able to put a number of things in place so that his team didn't constantly have to reach back out to him.
• 5:55
  SPEAKER_03: And that gave him and his wife the freedom to do what they wanted to do.
• 6:01
  SPEAKER_03: So when we are business owners, and typically we're in business because we want that freedom.
• 6:08
  SPEAKER_03: We want to be able to go with our spouse.
• 6:10
  SPEAKER_03: We want to not only have the money to do it, but we also want that money to continue coming in.
• 6:16
  SPEAKER_03: And a lot of business owners have a really hard time either letting go to do that or bringing people in to keep the business moving forward and keep the operation going.
• 6:29
  SPEAKER_03: So, what I always tell them as the start of this conversation is we have to start with the outcome in mind.
• 6:39
  SPEAKER_03: So you started this business.
• 6:41
  SPEAKER_03: What was that purpose of starting?
• 6:44
  SPEAKER_03: Was it to have more freedom?
• 6:45
  SPEAKER_03: Was it to have to have more money, more flexibility?
• 6:49
  SPEAKER_03: And the reason why we start with the outcome in mind, because it helps us to be able to reverse engineer the steps that we need to take to get us where we want to go.
• 7:01
  SPEAKER_03: So, with that being said, you have to start out with the basics as well.
• 7:06
  SPEAKER_03: So, why do you do what you do?
• 7:09
  SPEAKER_03: What is your why?
• 7:10
  SPEAKER_03: What is your purpose?
• 7:12
  SPEAKER_03: What gets you out of bed in the morning?
• 7:14
  SPEAKER_03: What gets you excited in your business?
• 7:16
  SPEAKER_03: And I think that's for anybody who's either starting their business or who are currently in their business and things might feel a little dull.
• 7:25
  SPEAKER_03: It's kind of like, why the heck am I doing this?
• 7:28
  SPEAKER_03: Am I doing it for job security?
• 7:30
  SPEAKER_03: Am I doing it to put money in the bank?
• 7:34
  SPEAKER_03: Am I doing it for retirement?
• 7:36
  SPEAKER_03: God, what is that?
• 7:38
  SPEAKER_03: Why?
• 7:38
  SPEAKER_03: And really digging in deep of figuring out what that looks like.
• 7:43
  SPEAKER_03: And typically, once you figure out what that is, sometimes it can blow your mind because maybe your parents weren't super well off.
• 7:52
  SPEAKER_03: And maybe you had that sense of that scarcity of I've got to always keep going.
• 7:58
  SPEAKER_03: I have to keep going.
• 7:59
  SPEAKER_03: I have to make money, I have to make money, because I don't want to end up like my parents, or I don't want my kids to feel the way that I felt, or whatever it is for you, really figuring out that why and purpose is always so important.
• 8:12
  SPEAKER_03: And typically, once you figure out that why and purpose, then we we go to that big, hairy, audacious goal.
• 8:23
  SPEAKER_03: Have you heard of that before?
• 8:24
  SPEAKER_00: B Hags, uh-huh.
• 8:26
  SPEAKER_03: Yeah, the B HEG.
• 8:27
  SPEAKER_03: So what's your 30-year goal?
• 8:29
  SPEAKER_03: What's your 10-year goal?
• 8:31
  SPEAKER_03: What is that big goal, that big dream that you want to get to?
• 8:35
  SPEAKER_03: And so once we figure out your purpose and you figure out that big, hairy, audacious goal, then we can start reverse engineering and figuring out that 10-year plan, that five-year plan, that three-year, that one year.
• 8:48
  SPEAKER_03: And once you figure out that one year plan, what the heck do I want to be doing in one year, or how much money do I want to bring in, or what do I want to have happened in 2024?
• 8:59
  SPEAKER_03: Then you can really start digging in on what you need to be doing each month, what you need to be doing each week, and what you need to be doing each day.
• 9:08
  SPEAKER_00: Let me start with somebody who who maybe is they're in the beginning stages.
• 9:14
  SPEAKER_00: Uh, whenever I do podcast interviews, I always try to think of questions that I know my listeners would have.
• 9:20
  SPEAKER_00: And I know there's there's probably a segment of people who are who are listening right now who are thinking, that all sounds great, but what if I don't know my purpose?
• 9:28
  SPEAKER_00: And I don't mean like in a spiritual metaphysical sense.
• 9:31
  SPEAKER_00: I mean like in a business sense.
• 9:33
  SPEAKER_00: Um, what if I don't know what I want?
• 9:35
  SPEAKER_00: If you have somebody maybe who has done kind of like low-paying freelance work for a while, or they have had a W-2 job for a long time, or they're just kind of generally maybe in a funk in life, which is not unusual for people the last few years to kind of feel like you're just sort of in this endless loop of funkiness.
• 9:55
  SPEAKER_00: I don't even think that's an actual phrase, but I'm just gonna throw it out there.
• 9:58
  SPEAKER_00: For somebody who doesn't really know what their goal or their purpose is in business, how could they start to figure that out?
• 10:05
  SPEAKER_00: Um like uh is there kind of a general good goal or a purpose that maybe somebody could start out with or something that you would recommend to them if they don't have clarity on what that is?
• 10:16
  SPEAKER_03: Well, I I feel like you can first start with the things that they don't want.
• 10:21
  SPEAKER_03: Because most often we know what we don't want to do.
• 10:26
  SPEAKER_03: And so being able to write that down, I don't want a job that I have to go into the office every day, or that if I do take another job is gonna be a pay cut, or I have to work with these types of industries, or I don't want to work with that supervisor, right?
• 10:44
  SPEAKER_03: If I get a if I get that position, then I have to work with that supervisor, and that's something I don't want to do.
• 10:49
  SPEAKER_03: So writing down the things that you don't want and then really paying attention to that, and then start thinking, well, what do I want?
• 11:00
  SPEAKER_03: What do I want my next what do I want my next position or my next step in my career to look like?
• 11:10
  SPEAKER_03: What what are the possibilities for me?
• 11:13
  SPEAKER_03: And sometimes thinking in possibilities is very, very hard for people.
• 11:19
  SPEAKER_03: It is, it is, but typically it can be can be hashed out by figuring out what you don't want so you can start uncovering what you do, and then allow yourself to dream, allow yourself to think about those things, and that's gonna take time.
• 11:35
  SPEAKER_03: Sometimes you're not gonna figure it out right away.
• 11:37
  SPEAKER_03: It's gonna take a little bit of self-searching, it's gonna take a little bit of, and I don't mean to be in that weird spiritual thing if people aren't into that, but you do need some time for self-reflecting and maybe some journaling and thinking back of what did I want to do when I first got out of college, or what did I want to do when I went into college?
• 11:58
  SPEAKER_03: And that seems for some of us who are older, seems absolutely ridiculous because it was so far away.
• 12:04
  SPEAKER_03: And we're like, but we're in this space because this is where life has brought us.
• 12:08
  SPEAKER_03: Okay, that's great, but what can you bring to where you are right now and kind of tie back in what you wanted to do?
• 12:17
  SPEAKER_03: And I think most of us will be surprised we're doing similar things of what we originally set out to do.
• 12:24
  SPEAKER_03: If you really pay attention and you look, so thinking, well, how can I apply what I what I know and what I've done to what I can do moving forward?
• 12:33
  SPEAKER_00: And what you're talking about is this is so brilliant because um I kind of stumbled into this exact thing by accident.
• 12:42
  SPEAKER_00: So the way that I actually got into ghostwriting was I was really, really frustrated after like years of teaching college and just enjoying that job, but I wanted something more.
• 12:52
  SPEAKER_00: I sat down one day.
• 12:53
  SPEAKER_00: In fact, I sit at this exact desk and got out a legal pad and I wrote down a bunch of things that I wanted and didn't want in a career.
• 13:02
  SPEAKER_00: I thought if I'm if I'm gonna build a business, what is that gonna look like?
• 13:05
  SPEAKER_00: And rather than chasing after all these different jobs that I had been applying for, like I had done that whole summer, wasted uh dozens of hours applying for jobs, none of which ever panned out, thankfully.
• 13:17
  SPEAKER_00: But I boiled it down to a list of five things.
• 13:19
  SPEAKER_00: I wanted time, money, and location freedom.
• 13:22
  SPEAKER_00: It had to be focused on writing, which is my main marketable skill, and it had to put me around really successful people, whatever, however, I would define that.
• 13:30
  SPEAKER_00: And those five criteria then became the filter that I looked at everything through.
• 13:34
  SPEAKER_00: And the only two things I could come up with were copywriting and ghostwriting.
• 13:38
  SPEAKER_00: And that's how that's literally how I picked ghostwriting.
• 13:40
  SPEAKER_00: And and I think your advice about knowing what you want and what you don't want, and then using that kind of as a filter, that's brilliant.
• 13:48
  SPEAKER_00: Because how many people don't ever do that in life?
• 13:51
  SPEAKER_00: We just sort of take whatever opportunity comes along.
• 13:55
  SPEAKER_03: Well, and I feel like that's what most people sit back when they're really evaluating and assessing where they are in life, and they're like, How the heck did I get here?
• 14:07
  SPEAKER_03: Why did I make why did I make the choices that I made?
• 14:11
  SPEAKER_03: Because you took opportunities that you didn't necessarily plan, good or bad.
• 14:17
  SPEAKER_03: All right.
• 14:17
  SPEAKER_03: We we make choices based upon where we are in life.
• 14:21
  SPEAKER_03: And sometimes when we're not paying attention or if we're not planning, we end up in a place that we didn't intend to be.
• 14:29
  SPEAKER_03: So we always the cool part is we always have a choice.
• 14:32
  SPEAKER_03: We can always course correct, we can always make different decisions and move in the direction that we want to go.
• 14:38
  SPEAKER_03: But to your point, you need to figure out where you want to go.
• 14:42
  SPEAKER_03: So you know what decision you can make.
• 14:45
  SPEAKER_03: And it's gonna take a little bit of time to figure that out.
• 14:48
  SPEAKER_00: So how would you recommend that people choose from?
• 14:51
  SPEAKER_00: And I want to share a problem that I have noticed in myself over the years, but I think a lot of people struggle with this too, particularly uh introverted writers who are creatively wired and they're interested in a lot of different things.
• 15:05
  SPEAKER_00: When you're kind of wired as that type of person, it's really hard to make decisions because you get paralyzed because you don't want to make the wrong decision, therefore you don't make any decision.
• 15:14
  SPEAKER_00: Then a decade of your life passes by and you're like, oh, I could have been so much more by now, but I just was doing the same old thing because I was I was paralyzed by fear.
• 15:24
  SPEAKER_00: So I think a lot of people when they're trying to figure out what their direction or their goals are, they see this person over here who has a business that is, uh, I'll take writers for example.
• 15:34
  SPEAKER_00: Let's say here's a ghostwriter, they have a great business.
• 15:37
  SPEAKER_00: Or here's somebody who writes tons of fiction books.
• 15:39
  SPEAKER_00: They write a fiction book a month, they have a great business.
• 15:42
  SPEAKER_00: Here's somebody who does writing and podcasting and coaching, and they have a really great business.
• 15:46
  SPEAKER_00: If you're somebody who feels paralyzed by all the options, but yet you see these different models of writers who have great businesses, but they're all very different.
• 15:57
  SPEAKER_00: Do you have any thoughts on how somebody could maybe whittle that down and begin to eliminate the options?
• 16:04
  SPEAKER_00: Because today we have endless options as to how you want to build a business, which actually it's good, but it's also kind of a curse because we can get very easily paralyzed by this.
• 16:13
  SPEAKER_00: So, how can somebody whittle down the options if they want it all?
• 16:18
  SPEAKER_00: They want all the things, but they can't do all the things right now.
• 16:24
  SPEAKER_03: I have been paralyzed by the same thing because I do have a coaching business myself.
• 16:32
  SPEAKER_03: And when I first started, I just thought it would be a great idea to bring on clients.
• 16:39
  SPEAKER_03: Right?
• 16:39
  SPEAKER_03: Well, how do you bring on clients?
• 16:41
  SPEAKER_03: You first have to talk to somebody and let them know that this is what you're doing.
• 16:45
  SPEAKER_03: So just that first step, that forward momentum is what you need to take.
• 16:51
  SPEAKER_03: So if there's one thing that you want to do, say it's blogging, that you think could be that first step into your next career, then decide what needs to come first for you.
• 17:04
  SPEAKER_03: If blogging gets you excited, if that gets you excited, you're like, all right, let's start a blog.
• 17:10
  SPEAKER_03: Let's take those steps because that gets you going.
• 17:12
  SPEAKER_03: Now, what I found, I've John Stongey, he has platform laungers.
• 17:18
  SPEAKER_03: I you and I both know him.
• 17:20
  SPEAKER_03: I had a fantastic conversation with him at the airport while we were waiting for our flights.
• 17:27
  SPEAKER_03: And I said to him, I don't know how to do this whole community thing and social media, it just stresses me out and the blog, and then how do you take all that information?
• 17:40
  SPEAKER_03: And if I had not asked him that question, I wouldn't have known the steps that I needed to take.
• 17:49
  SPEAKER_03: And he broke it down so simply for me that it was like, why didn't I think about that?
• 17:56
  SPEAKER_03: Like it's just, it's so simple.
• 17:59
  SPEAKER_03: It's just, it was, it was almost too simple that I couldn't believe that I was letting my fear stop me and paralyze me instead of moving forward.
• 18:11
  SPEAKER_03: But the cool part is is what I found in life in business, when you're thinking about something, your mind starts searching for the people who have the answers or the places to look and start paying attention to what that looks like for you.
• 18:31
  SPEAKER_03: So if you start bumping up into people that have information about social media and that's been something that's been kind of stopping you from doing something, start asking questions, have conversations with people.
• 18:44
  SPEAKER_03: You don't need to hire somebody, you can just have those conversations or do the research, but you have to move forward.
• 18:53
  SPEAKER_03: Fear is what stops you, but it should be what fuels you.
• 18:58
  SPEAKER_03: You have to move forward.
• 19:00
  SPEAKER_03: You have to take that next step so the fear can fuel you forward, fuel that upward momentum.
• 19:07
  SPEAKER_03: When we allow it to stop, it's just it's making us sick, it stresses us out, it's that thing that is that wakes you up in the middle of the night that that you know you should be doing.
• 19:18
  SPEAKER_03: And I feel like all of us who's listening to this podcast, including ourselves, there's that thing that's inside you that's waking you up.
• 19:25
  SPEAKER_03: You should be doing this, you should be doing this, you should be doing this.
• 19:29
  SPEAKER_03: If you start taking those next steps, sitting down, mapping it out, and just take that next step.
• 19:35
  SPEAKER_03: Each week, take that next step, each day, take that next step.
• 19:38
  SPEAKER_03: If you take it into little bite-sized teeny tiny pieces, you can start moving forward.
• 19:45
  SPEAKER_03: You might not have this huge blog with a million followers at the end of the year.
• 19:52
  SPEAKER_03: But hey, if you get a blog up and you're putting it up once a week or once a month, you're you're moving in that direction.
• 19:59
  SPEAKER_03: You get to try it on for size and you get to feel it.
• 20:02
  SPEAKER_03: Feel what it's like to do and then make a decision.
• 20:04
  SPEAKER_03: Do I like doing this?
• 20:05
  SPEAKER_03: Do I want to do this?
• 20:07
  SPEAKER_03: Maybe I want to move in a different direction, or maybe I like this and I want to add something else, but you have to start.
• 20:13
  SPEAKER_03: So it might not be the perfect first step, but you have to start and make that decision and move forward.
• 20:21
  SPEAKER_00: You know, I did something this morning that uh probably everybody can relate to this.
• 20:26
  SPEAKER_00: So I fixed a um, we're remodeling some things in our house.
• 20:32
  SPEAKER_00: And we finished remodeling a half bathroom downstairs a couple weeks ago, and I was putting the sink in and I had some tools out and stuff, and I had left two or three things on an end table in the adjacent living room.
• 20:48
  SPEAKER_00: And I have walked by, it was like a wire cutter and a thing of wire and to hang the mirror up and a couple other things.
• 20:55
  SPEAKER_00: I walked by that probably 50 times in the last two weeks.
• 20:59
  SPEAKER_00: Every time I walked by those items on the table, I thought, I need to go put those away then in the garage.
• 21:03
  SPEAKER_00: That's kind of bugging me that I haven't put those away.
• 21:06
  SPEAKER_00: And so this morning I walked by him again and I was like, this is so stupid.
• 21:11
  SPEAKER_00: What am I doing?
• 21:12
  SPEAKER_00: I took 15 seconds, I went and put them in the garage.
• 21:14
  SPEAKER_00: And I wonder sometimes that that's not how we operate, is we we want to get this little thing done, but and we just, it's on our task list.
• 21:21
  SPEAKER_00: It won't take us but a few minutes to do it or a few hours if it's something larger, but we just put it off.
• 21:27
  SPEAKER_00: So I love your advice of just taking action and just getting it done and getting some momentum going.
• 21:33
  SPEAKER_00: I feel like that's what holds us back a lot of times is just not doing those little things that would really give us that emotional boost to push us up to a higher level.
• 21:42
  SPEAKER_03: And and to your point to what you said about it being on your task list, it's like you walked by it numerous times.
• 21:49
  SPEAKER_03: You didn't put it on your list of things to do.
• 21:51
  SPEAKER_01: No.
• 21:52
  SPEAKER_03: Right?
• 21:52
  SPEAKER_03: It's not like you're like, I need to put those things away.
• 21:54
  SPEAKER_03: I bet you if you had, you would have had that self satisfaction of checking.
• 22:00
  SPEAKER_03: It off your list.
• 22:01
  SPEAKER_03: Right.
• 22:02
  SPEAKER_03: So think about different things that get you motivated and get you excited to take that next step.
• 22:09
  SPEAKER_03: If it's that's good, if it's putting it on your list so you have something to check off, that's great.
• 22:14
  SPEAKER_03: If it's talking to somebody, telling your spouse, or maybe saying to a really good friend, almost like an accountability partner, hey, can you please remind me to do this?
• 22:25
  SPEAKER_03: Or can you check in with me to see if I've done this?
• 22:29
  SPEAKER_03: Sometimes we need that extra help, that extra support, and that boost because we're probably not going to do it on our own.
• 22:36
  SPEAKER_03: But if we told somebody that this is something that we want to do and now they are holding us accountable, we don't want to, we don't want to let anybody down.
• 22:45
  SPEAKER_03: So know who you are and almost like create, just create just checks for you so that you start moving in that direction, however that looks for you.
• 22:59
  SPEAKER_03: We called it um, we called it, I do a GPS to success.
• 23:05
  SPEAKER_03: I have a GPS to success community, and we have this make Mondays awesome call.
• 23:11
  SPEAKER_03: And last week we talked about creating a vacuum for yourself.
• 23:16
  SPEAKER_03: And what that means is creating a space for you to be successful.
• 23:21
  SPEAKER_03: So it's like you're putting on your blinders for you to be successful, and it's very similar.
• 23:27
  SPEAKER_03: It's maybe blocking off that time that only you are paying attention, you're honoring that time, you're you're putting it on your calendar.
• 23:36
  SPEAKER_03: Maybe you're again, you're keeping track of it, you're having somebody else involved so they they hold you accountable, but creating a space for you to be successful.
• 23:46
  SPEAKER_03: It's almost like creating a that vacuum where we can do it the opposite way, where it's not good, but let's create it to where it is good for you.
• 23:55
  SPEAKER_03: So think about that.
• 23:56
  SPEAKER_03: What the heck does that look like for you?
• 23:58
  SPEAKER_03: And with Atomic Habits, have you read that book with James Clear?
• 24:02
  SPEAKER_00: I do.
• 24:03
  SPEAKER_00: I actually have it right here on my desk.
• 24:05
  SPEAKER_00: I'm rereading it now.
• 24:06
  SPEAKER_03: Do you really?
• 24:07
  SPEAKER_03: So James Clear talks about this specifically when he was saying that he wanted to play guitar.
• 24:14
  SPEAKER_03: And he sits down in his living room, his guitar is sitting there.
• 24:17
  SPEAKER_03: And when he sits down in the living room on the couch, it's just easier to pick up the remote and watch TV.
• 24:23
  SPEAKER_03: So he took out the batteries to the remote, put them in another room.
• 24:28
  SPEAKER_03: And so when he sat down on the couch, what is there to do?
• 24:33
  SPEAKER_03: Well, I can either get up and go in the other room to get the batteries for the remote, or I can play my guitar.
• 24:39
  SPEAKER_03: And so he created a little vacuum for himself that it's easier.
• 24:44
  SPEAKER_03: What is what's going to be easier for you to do?
• 24:46
  SPEAKER_03: It's easier for him to pick up the guitar and then he feels good and it's it's great.
• 24:50
  SPEAKER_03: And then he probably has the energy to go get the batteries when he feels like it.
• 24:55
  SPEAKER_03: But it's creating that space for yourself and really you know you, so figure out what's gonna work well to ensure that you're successful.
• 25:04
  SPEAKER_00: I was watching the Academy Awards last night, so we're recording this on March the 11th, and uh in the movie Oppenheimer won a ton of awards, and the director Christopher Nolan famously does not use email, he doesn't have a cell phone or smartphone.
• 25:20
  SPEAKER_00: And I think that's a really interesting approach.
• 25:22
  SPEAKER_00: I mean, who doesn't have a smartphone these days?
• 25:23
  SPEAKER_00: Everybody does.
• 25:24
  SPEAKER_00: Who doesn't use email?
• 25:25
  SPEAKER_00: Like that's when do you ever run into somebody who doesn't use email?
• 25:29
  SPEAKER_00: Like never.
• 25:30
  SPEAKER_00: But I wonder if that's not part of his genius and his ability to do so many really amazing movies.
• 25:38
  SPEAKER_00: And how can we create those vacuums in our lives as well, just like you're talking about?
• 25:41
  SPEAKER_00: Maybe we not that we have to cut off email or smartphones, but but I wonder for writers if there are some specific things that would be helpful for all of us to think about.
• 25:52
  SPEAKER_03: So I I love that you said that to your point.
• 25:56
  SPEAKER_03: I'm sure he has an entire team that answers his phone calls.
• 26:00
  SPEAKER_00: Well, it's not really relevant to most of the rest of us, but but it's an interesting principle.
• 26:04
  SPEAKER_03: It is it's a fantastic principle, but we can do that in our own lives.
• 26:10
  SPEAKER_03: And and there's actually two things that we can do.
• 26:13
  SPEAKER_03: The first being we can take our calendars and we can block off times that we do not need to be working.
• 26:24
  SPEAKER_03: So when I talk about double your revenue, triple your time off, and I know you've gone through this exercise, Kent.
• 26:30
  SPEAKER_03: So we do a really good job of, for the most part, blocking off our time when we want to go on vacation.
• 26:36
  SPEAKER_03: We might do a good job of blocking off our time when we're gonna go do something that we really want to do.
• 26:44
  SPEAKER_03: Well, we should be doing the same for ourselves.
• 26:47
  SPEAKER_03: So when we want to do a particular type of work, whatever that looks like for us, then we should be carving out that time and that space, blocking it so there are no other distractions.
• 26:59
  SPEAKER_03: You do have to put your blinders on.
• 27:01
  SPEAKER_03: So doing the time blocking and then honoring it is so important.
• 27:06
  SPEAKER_03: The other piece that he does really well that you just spoke to is he figured out who can do the work that is not in his area of genius.
• 27:16
  SPEAKER_03: So one of the things that I speak about often is the three keys to being successful in business and to really double your revenue and triple your time off.
• 27:28
  SPEAKER_03: And those three things are eliminate the things that you don't need to be doing.
• 27:33
  SPEAKER_03: And that could be either not doing them at all or handing them to somebody else.
• 27:38
  SPEAKER_03: So delegate.
• 27:39
  SPEAKER_03: So eliminate those things, delegate them to somebody else.
• 27:43
  SPEAKER_03: And the last thing is automate.
• 27:46
  SPEAKER_03: So think about the different things that you should not be touching.
• 27:50
  SPEAKER_03: So, say your mortgage getting paid or your insurance that's coming out of your business account, or maybe that would be automate.
• 28:00
  SPEAKER_03: I feel like Instacart is a great automation too.
• 28:02
  SPEAKER_03: So you don't want to, you know, go shopping for your groceries.
• 28:06
  SPEAKER_03: You got Instacart that can come.
• 28:08
  SPEAKER_03: Amazon, what did we do without Amazon?
• 28:11
  SPEAKER_03: I mean, that I feel like that's delegating and automating all over the place.
• 28:16
  SPEAKER_03: But there's also other things in our world that we might not even think about.
• 28:21
  SPEAKER_03: You're cleaning your house.
• 28:24
  SPEAKER_03: You could hire somebody to come in and clean your house.
• 28:28
  SPEAKER_03: I have somebody to come in and do my groceries and put the groceries away and take care of shredding and take care of little things like going to the post office and running errands.
• 28:41
  SPEAKER_03: I've created that for myself.
• 28:43
  SPEAKER_03: I also have virtual assistants who do all of the social media stuff and create the cool designs and things that that's just not in my area of genius.
• 28:54
  SPEAKER_03: That's not my thing.
• 28:55
  SPEAKER_03: So really thinking about what is that 20% that is running 80% of our business?
• 29:04
  SPEAKER_03: That 20% of the actions.
• 29:06
  SPEAKER_03: And I would say this is more for those folks who are who are in business and who are rocking and rolling.
• 29:12
  SPEAKER_03: That 20% that's that's supposed to be pushing your business forward, how cool would it be if you took away the 80% and gave it to somebody else?
• 29:22
  SPEAKER_03: And then you got to focus on that 20%.
• 29:24
  SPEAKER_03: Like for you, Kent, the writing, the ghostwriting, the the copywriting, the the cool stuff that you love to do that really pushes your business forward.
• 29:33
  SPEAKER_03: So, really paying attention on how can we do that more?
• 29:38
  SPEAKER_03: How can we be in our area of genius and have other people do the other stuff that's in their area of genius?
• 29:45
  SPEAKER_03: They like doing the admin, they like doing that.
• 29:47
  SPEAKER_03: Well, let them do it because they're gonna do it better than you.
• 29:49
  SPEAKER_03: And they're gonna do it quicker, and they're gonna wow your socks off with the cool stuff that they can do while you're focusing on what you do and what you're good at doing.
• 29:59
  SPEAKER_00: We'll get back to the conversation in just a moment, but first I want to take a second to give a big thanks to today's sponsor, The Word Wizard.
• 30:07
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• 30:14
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• 30:23
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• 30:37
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• 30:44
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• 30:48
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• 30:52
  SPEAKER_00: Now back to the conversation.
• 30:54
  SPEAKER_00: Now let me let me follow that up with this question, which I'm sure people are kind of wondering, which is how do I know when it's time to hire somebody in my business?
• 31:05
  SPEAKER_00: So for writers who are doing client work, typically you're maybe you have a contract with that person, hopefully so.
• 31:14
  SPEAKER_00: You're doing the work.
• 31:15
  SPEAKER_00: Unless you have an agency, you're not really outsourcing stuff as a writer, typically.
• 31:20
  SPEAKER_00: Um, but maybe you don't enjoy doing social media posts, or if you have a podcast doing podcast editing, or maybe somebody is helping with email or whatever it is.
• 31:29
  SPEAKER_00: Are there certain indicators that somebody should think about as to, okay, if I have these things in my business, then I should maybe consider hiring some help in a specific area?
• 31:42
  SPEAKER_03: Definitely.
• 31:43
  SPEAKER_03: I I would say when you start paying attention to your time and you have to block out your time to where every almost every minute, every hour is accounted for.
• 31:56
  SPEAKER_03: You don't even have to go to that far.
• 31:58
  SPEAKER_03: But I feel like for most entrepreneurs, they're gonna max out their time and they're gonna start working 10-hour days, 12-hour days, 14-hour days, 16-hour days.
• 32:08
  SPEAKER_03: They're gonna work on the weekends and they're gonna take time away from their family.
• 32:12
  SPEAKER_03: So once you start paying attention that this is creeping up into other parts of my life, and that's not the intention for it, ask yourself this.
• 32:23
  SPEAKER_03: Think first, how much do I make an hour?
• 32:28
  SPEAKER_03: Now, for if you have a salary job, that's that's easy, right?
• 32:33
  SPEAKER_03: Um we're gonna go with a round number.
• 32:35
  SPEAKER_03: Okay, so I'm gonna go with a big number.
• 32:37
  SPEAKER_03: So just think if I make a hundred dollars an hour, let's just say I make a hundred dollars an hour and I'm doing administrative work or I'm cleaning the house, let's say you're cleaning the house and it takes you six hours to clean that house and you're making a hundred dollars an hour, that would be six hundred dollars to clean your house.
• 33:03
  SPEAKER_03: If you're thinking about, let's let's compare apples to apples.
• 33:07
  SPEAKER_03: Now, if it takes somebody else an hour and a half to clean your house and you're only paying them a hundred dollars or two hundred dollars, well, that just doesn't make sense for you to be doing it.
• 33:19
  SPEAKER_03: It makes sense for you to be writing and for that other person to be doing that thing.
• 33:27
  SPEAKER_03: So as you're going through and you're trying to figure out how long it takes you to do something, really pay attention to how much it's actually costing you in dollars, dollars in time.
• 33:42
  SPEAKER_03: And even if it is gonna cost you a little more, is it worth it?
• 33:49
  SPEAKER_03: So, is it worth it for you to learn a new skill and learn how to do Canva and do social media if it's not something you love and enjoy?
• 34:00
  SPEAKER_03: So if you're spending 10 hours a week doing that when you can pay somebody else to do it so you can focus on your writing, that just opens up creativity and energy.
• 34:12
  SPEAKER_03: And you're like, oh my gosh, this is amazing.
• 34:14
  SPEAKER_03: I get to do so the stuff that I want to do.
• 34:17
  SPEAKER_03: It's gonna come so much more quickly and easily than if I have to stop and focus and do the stuff that I absolutely don't want to do.
• 34:25
  SPEAKER_03: So the money piece is always what gets people when they're like, and I I just thought about that for a trip.
• 34:32
  SPEAKER_03: We we had to drive, we were talking about going down to Florida, and it was gonna cost me$400 for a flight down to Florida for two, two hours, right?
• 34:41
  SPEAKER_03: An hour and a half, maybe, you know, you're gonna have time on the front end, time on the back end.
• 34:46
  SPEAKER_03: And somebody mentioned, well, let's drive.
• 34:48
  SPEAKER_03: And I'm like, yeah, but it's gonna take 12 hours and you're gonna be exhausted and you're gonna leave early in the morning, and you know, you'll leave at four and you in the morning and you might not get there until 4 p.m.
• 34:59
  SPEAKER_03: at night, and you're just tired and you're drained, whereas I could have so think of that in in hundreds.
• 35:05
  SPEAKER_03: So let's say I make a hundred dollars an hour times twelve hours.
• 35:12
  SPEAKER_03: Is that isn't it just worth a four hundred dollar plane that it's gonna take to get there?
• 35:18
  SPEAKER_03: Like even if I don't make that much, you even if I only make fifty dollars an hour, thirty dollars an hour, twenty dollars an hour, really pay attention to your time, your energy, and how much you're spending on doing something that could be an alternative to save you a little money, which in actuality might not be really be doing that.
• 35:39
  SPEAKER_00: It also depends on I think how you're wired and what your temperament is and kind of what your other factors in your life like for me, I would if it even if it takes me twice as long to drive somewhere, I would almost always pick that because I find driving by myself relaxing.
• 35:55
  SPEAKER_00: I can listen to podcasts and I can have calls and I can just sort of I've never used the phrase vibe out on a podcast before, and I probably never will again, but because it makes me sound like I'm stuck in the 70s.
• 36:07
  SPEAKER_00: But you know what I mean?
• 36:08
  SPEAKER_00: Like uh airports just majorly stress me out.
• 36:11
  SPEAKER_00: I hate crowds, I hate I don't hate flying, but I hate the whole TSA process, and the whole thing is like designed to bring out the worst in humanity.
• 36:20
  SPEAKER_00: So I will do almost anything to avoid flying.
• 36:23
  SPEAKER_00: Um so I I don't know.
• 36:25
  SPEAKER_00: I I think I think people have to ask themselves, like, what's what is going to help me and my business and my mental health and but also time and money.
• 36:34
  SPEAKER_00: It's like there's so many factors in there.
• 36:36
  SPEAKER_00: But if you're a person who hates driving on 12-hour trips, then man, you do not want to be stuck in a car for a dozen hours.
• 36:42
  SPEAKER_00: That's gonna be your worst nightmare.
• 36:44
  SPEAKER_03: No, and for me, and I love going on trips, I I absolutely do, but when we're doing a quick turnaround and I'd have to hop back in my car 24 hours later, exactly, it just doesn't, it doesn't make sense.
• 36:55
  SPEAKER_01: Yep.
• 36:56
  SPEAKER_03: So so really paying it, as with everything, right?
• 36:58
  SPEAKER_03: Pay attention.
• 36:59
  SPEAKER_03: And I feel like as you're older, where me personally, I'm really paying attention to my energy, what I can handle, what I can't handle, just like to your point, like I'd rather be sitting in a car all day long.
• 37:14
  SPEAKER_03: That's awesome, Kent.
• 37:15
  SPEAKER_03: I'd rather be in a plane a hundred, hundred times over because to me, I love watching the people.
• 37:21
  SPEAKER_03: I've got um TSA pre-checks.
• 37:24
  SPEAKER_03: So I I zoom right through TSA.
• 37:26
  SPEAKER_03: It doesn't bother me at all.
• 37:28
  SPEAKER_03: I've got again, I've created a vacuum for myself.
• 37:31
  SPEAKER_03: I've I've created all these things that I can fly through quickly.
• 37:34
  SPEAKER_03: I only fly through one airline because I know it and it's comfortable and I and I I know how to get in and out of the airport.
• 37:42
  SPEAKER_03: I park in the same place.
• 37:43
  SPEAKER_03: I do so there's certain things.
• 37:44
  SPEAKER_01: But you do it a lot.
• 37:46
  SPEAKER_03: Yeah, so there's certain things that I've created for myself.
• 37:49
  SPEAKER_03: And and with that being said, I know that I'm gonna have more energy getting off the plane than if I had driven 12 hours.
• 37:57
  SPEAKER_03: So again, know who you are.
• 37:58
  SPEAKER_03: Know who you are.
• 38:00
  SPEAKER_03: So I love that.
• 38:01
  SPEAKER_00: Yeah, absolutely.
• 38:03
  SPEAKER_00: Well, let's bring this back around.
• 38:04
  SPEAKER_00: And I'd love to tie this into the the concept uh that we kind of introduced at the beginning, which is doubling your revenue and tripling your time off.
• 38:12
  SPEAKER_00: I think the the doubling your revenue part is sort of self-explanatory in terms of you know, if you make more money, you do more higher value projects, um, you know, it's it's it's pretty straightforward to understand how to how to double your revenue.
• 38:26
  SPEAKER_00: Tripling your time off, um, are there some other things that that you could share with writers who are listening in terms of disciplines that maybe they need to have or things that they could do or uh fears that they might have about taking too much time off and losing business potentially?
• 38:43
  SPEAKER_00: Um any other thoughts that you might have around the the this topic of taking more time off?
• 38:47
  SPEAKER_00: Because that seems like that is oftentimes more of a stress point for writers than kind of the fear of doing things that would that would double their revenue.
• 38:57
  SPEAKER_00: That time off thing, being gone from my business, you know, not making those calls or not getting that work done.
• 39:02
  SPEAKER_00: That's a real point of stress for a lot of people.
• 39:06
  SPEAKER_03: Well, I I'm glad that you brought that up because that's something that I've been paying a lot of attention to over this past year.
• 39:14
  SPEAKER_03: I've got a number of different trips that I'm gonna be going on with the family as well as for work.
• 39:19
  SPEAKER_03: So that's why we're talking about this traveling.
• 39:22
  SPEAKER_03: It is top of mind for me.
• 39:24
  SPEAKER_03: And I took a look at my calendar and I blocked off not only in a paper calendar, so I've got a wonderful little paper calendar that I'm looking at.
• 39:36
  SPEAKER_03: I updated when everybody's birthday is, when the kids are off.
• 39:40
  SPEAKER_03: By the way, I've got three kids.
• 39:41
  SPEAKER_03: So when the kids are off of school, um, in different things and places that I needed to be available.
• 39:48
  SPEAKER_03: And then I've got these different programs that I'm launching too.
• 39:51
  SPEAKER_03: So we've got a mastermind who the been there sold that group with Phil White Bloom that we're gonna be doing once a month.
• 39:58
  SPEAKER_03: I also have uh a boot camp that it's every other week.
• 40:03
  SPEAKER_03: So I put that in my calendar when I'm planning it, and that's how I created space around when those things are gonna be launching.
• 40:14
  SPEAKER_03: So I'm still gonna be able to make phone calls.
• 40:17
  SPEAKER_03: I'm still gonna be able to have one-on-one client calls.
• 40:20
  SPEAKER_03: There's just gonna be a little bit more preparation in scheduling that time and letting my clients know, hey, we're supposed to have a one-on-one on Thursday, but I'm gonna be out of town.
• 40:32
  SPEAKER_03: So let's try to make it that Tuesday or Wednesday.
• 40:35
  SPEAKER_03: Most of the stuff that we do, it's figure-otable.
• 40:40
  SPEAKER_03: Marie Forleo talks about that.
• 40:42
  SPEAKER_03: It's figure-otable.
• 40:43
  SPEAKER_03: You can figure it out, but you have to plan.
• 40:45
  SPEAKER_03: Waiting until the last minute to do something isn't necessarily gonna work.
• 40:51
  SPEAKER_03: I mean, it'll happen, but the outcome might not be what you want.
• 40:57
  SPEAKER_03: So definitely taking time and planning, planning that time off, planning that time away.
• 41:02
  SPEAKER_03: And then this is what typically happens with me is once I plan that time away, then I am super focused on those days that I'm gonna be in the office.
• 41:12
  SPEAKER_03: And I do not let any distractions happen because I know I need to get things done.
• 41:18
  SPEAKER_03: The same can be said if you're sitting there thinking, well, I want to take all this time away, but I've got all these other things that I have to do.
• 41:27
  SPEAKER_03: What a great opportunity to delegate them to somebody else or to automate them.
• 41:31
  SPEAKER_03: So that might almost force you to do those things that you should be doing anyway.
• 41:37
  SPEAKER_03: But when you go away and you take time off, it's something that you want to do.
• 41:41
  SPEAKER_03: No one's forcing you to do it.
• 41:43
  SPEAKER_03: So you're taking hold and you're saying, I'm choosing to do this, and you're making sure it works out because you're planning it and you're working it around, everything.
• 41:54
  SPEAKER_03: Is it easy?
• 41:55
  SPEAKER_03: Sometimes it sometimes it's really easy to figure it out, sometimes it's not.
• 42:00
  SPEAKER_03: But as long as you're taking the step and you're trying to figure out, who knows how how how long you can take or how many trips you can take, but you've got to plan it.
• 42:09
  SPEAKER_03: You actually have to plan it.
• 42:11
  SPEAKER_03: So you have to sit down and plan it.
• 42:13
  SPEAKER_00: This seems to me to be the absolute crux of the whole issue, particularly for um for people like me who worked for other people for a long time, then you sort of found yourself owning a business.
• 42:26
  SPEAKER_00: I mean, this is something I wanted to get into a few years ago, but I wasn't really prepared for the amount of freedom that you have.
• 42:32
  SPEAKER_00: I was used to teaching college and my schedule is laid out, I know where I'm supposed to be months ahead of time.
• 42:39
  SPEAKER_00: But then when you own a business, it's like, oh, you sometimes just kind of expect somebody's going to come along and give you an answer about something.
• 42:46
  SPEAKER_00: And there are lots of people out there who can help you, of course, but ultimately you have to make those decisions and figure out what works for you.
• 42:53
  SPEAKER_00: And that's a difficult thing to get your mind around if you're not used to driving the ship, if you're not used to being in charge or leading something, you know, particularly if you're like more of a passive, chilled out person who just kind of goes with the flow.
• 43:06
  SPEAKER_00: That impulse actually really, really hurts you when you're a business owner.
• 43:09
  SPEAKER_00: And it's hard to flip that switch in your brain to then become more assertive and more intentional and a little bit more feisty and those kinds of things.
• 43:18
  SPEAKER_00: That's that it's a personality switch, but you you've got to do it if you're gonna be more successful, I think.
• 43:24
  SPEAKER_00: And so, like all the stuff you've shared today has been fantastic in just helping us do that.
• 43:28
  SPEAKER_00: So I appreciate that.
• 43:30
  SPEAKER_03: Well, thank you, Kent.
• 43:32
  SPEAKER_03: And what you said is so true.
• 43:33
  SPEAKER_03: So all those things are making sure that you create a schedule for yourself, making sure you create those boundaries and what that looks like for you.
• 43:44
  SPEAKER_03: Again, you know who you are, you know who you are at this point.
• 43:47
  SPEAKER_03: And you're creating making sure that you're you're creating that for yourself.
• 43:54
  SPEAKER_03: But also, I think that's always been helpful for me is getting involved in groups.
• 43:59
  SPEAKER_03: So For example, I've got you and I are actually in a mastermind together.
• 44:04
  SPEAKER_03: And it's great because it holds us accountable.
• 44:07
  SPEAKER_03: So we got to show up that next week.
• 44:09
  SPEAKER_03: We said we were going to do something.
• 44:11
  SPEAKER_03: Well, having that accountability helps you show up and know that, yeah, I better be moving forward so I don't look silly when I'm sitting there on the call and it's my turn to talk.
• 44:20
  SPEAKER_03: And I so with the coaching specifically, that's where I have that GPS to success community.
• 44:29
  SPEAKER_03: Make Mondays awesome.
• 44:30
  SPEAKER_03: It's accountability call.
• 44:32
  SPEAKER_03: And so if that's something that you're looking for, kind of kick your Monday off.
• 44:36
  SPEAKER_03: That's something that you can definitely join and be a part of.
• 44:40
  SPEAKER_03: And I also have an achievement boot camp.
• 44:43
  SPEAKER_03: It's a hundred-day massive action, short-term massive action that gets you focused.
• 44:48
  SPEAKER_03: And you've got a cohort of people that you're a part of and you show up every other week.
• 44:52
  SPEAKER_03: You've got a tracker every week that you can track, which is also good too, tracking.
• 44:57
  SPEAKER_03: But then having those accountability partners to keep you on track.
• 45:01
  SPEAKER_03: I I think again, when you're sitting there in a corporate setting, you're so used to your boss, like you said, your boss and your other stakeholders that we need this, we need this, we need this, and they dictate your day.
• 45:12
  SPEAKER_03: But when it's you, you have to figure out what that looks like.
• 45:16
  SPEAKER_03: But having those other people to hold you accountable, it it helps you show up better because you're you're a competent individual.
• 45:25
  SPEAKER_03: You you want to show up, you're having fun, you you like doing what you you're doing, you want to have some pride in your work.
• 45:30
  SPEAKER_03: So let everybody know how they can help you do that or get a coach or join my program.
• 45:36
  SPEAKER_03: That's that's what it's there for.
• 45:38
  SPEAKER_00: What do they call that?
• 45:39
  SPEAKER_00: Uh is it called Stockholm Syndrome?
• 45:41
  SPEAKER_00: Is that the name of the like the psychological condition when somebody has been like a cap, they've been held captive for a long time and they're released, but then they find themselves wanting to go back into captivity uh or into prison or what whatever the situation is.
• 45:55
  SPEAKER_00: Is that the correct term for that?
• 45:56
  SPEAKER_03: I I think so.
• 45:57
  SPEAKER_03: I you're using it in a way I've never heard of when it comes to corporate America.
• 46:02
  SPEAKER_00: Well, what I what I mean is like when you're in corporate or when you work for any organization, um, and I don't mean to like compare that to being in prison, although some people, I'm sure it feels that way.
• 46:12
  SPEAKER_00: It's like you're your bait your life is constrained by other people's schedules, their priorities, their agenda, your salary, whatever.
• 46:21
  SPEAKER_00: And so many people want out of that, but then when you get out of it, a lot of people, when you're a business owner, you know, not every small business succeeds.
• 46:29
  SPEAKER_00: Uh, some people want to go back into that sort of captivity situation because they want somebody else to give them those walls and those parameters and that ceiling or whatever.
• 46:39
  SPEAKER_00: They're more comfortable in the little box.
• 46:41
  SPEAKER_00: And I just think it's a dynamic, it's an emotional dynamic that business owners need to be aware of, particularly if they're a little bit more passive and if they're introverted and not super assertive and leadership oriented.
• 46:52
  SPEAKER_03: I'm I'm glad that you mentioned that because today our call specifically was about um for the make Mondays awesome, was specifically about being uncomfortable.
• 47:01
  SPEAKER_03: And as a business owner, it is not comfortable.
• 47:05
  SPEAKER_03: I feel like when you are a salaried, when you're a salaried employee, it gets comfortable.
• 47:10
  SPEAKER_03: You can kind of sit back, you can take your PTO, you you can take your sick leave knowing that you're gonna get paid.
• 47:18
  SPEAKER_03: And and it's it's nice.
• 47:21
  SPEAKER_03: It's there's nothing wrong with that.
• 47:23
  SPEAKER_03: But when you are a business owner, there are a ton of emotions and a ton of feelings, and there's good things that happen and not so good things that happen.
• 47:35
  SPEAKER_03: And when you are self-employed, you're riding every single wave.
• 47:42
  SPEAKER_03: Right, right.
• 47:42
  SPEAKER_03: You're you're the highs, you're the lows, you're the this, the that.
• 47:47
  SPEAKER_03: I mean, it is it it can be all consuming sometimes.
• 47:52
  SPEAKER_00: Within the same day, sometimes.
• 47:54
  SPEAKER_03: All with yeah, so true.
• 47:56
  SPEAKER_03: So true.
• 47:57
  SPEAKER_03: So one of the things that has helped me with that specifically, well, for me, I it's a it's a faith, it is a spiritual thing of keeping that constant, having faith, having that hope that I this was laid upon my heart.
• 48:14
  SPEAKER_03: And again, this is me personally, it was laid upon my heart for me to do this, and I am following through and taking the steps that that I feel I am being led to take.
• 48:23
  SPEAKER_03: And no matter what happens, as long as I'm staying in this space of just trusting and continuing to move forward, everything's gonna work out.
• 48:36
  SPEAKER_03: Everything is going to come together.
• 48:38
  SPEAKER_03: And what I've found is that it has.
• 48:41
  SPEAKER_03: There might be extreme highs and extreme lows, but when I sit back and I look at the end of the month, what actually happened, I'm like, oh, a lot happened this month.
• 48:52
  SPEAKER_03: I lost some clients, I gained some clients, um, my revenue went up.
• 48:57
  SPEAKER_03: How cool is that?
• 48:59
  SPEAKER_03: So being able to stay consistent and having that structure, again, creating that structure, having that morning routine, being able to do the affirmations, have the silent time, to be thinking in a different way, always be keeping that vibration high.
• 49:17
  SPEAKER_03: And again, that's a little woo-woo, but I feel like for me, that's been super helpful for me of thinking that, you know, when something goes away, it's just allowing more space for something to come in.
• 49:30
  SPEAKER_03: And so if we're thinking in that way, that things are abundant and we're constantly welcoming things in, you're you're gonna see amazing things happen in your business, but you have to be able to handle that.
• 49:42
  SPEAKER_03: And if you can handle that, then you're ready to take on entrepreneurship.
• 49:46
  SPEAKER_03: You at least try it off for size and see how it works.
• 49:49
  SPEAKER_03: And you're just gonna see amazing things happening happen in your business.
• 49:54
  SPEAKER_03: It is going to happen.
• 49:55
  SPEAKER_03: But you have to keep that that vibration, that consistency, that you gotta create that structure for yourself in order to see things come together.
• 50:04
  SPEAKER_03: At least that's what I found, and that's what I I see with my clients.
• 50:08
  SPEAKER_00: And the reality is you're you're always trusting in some in somebody else, in some other force.
• 50:13
  SPEAKER_00: You know, I'm a person of faith, so I believe God's a part of this, of course.
• 50:17
  SPEAKER_00: But if you work for an employer, the only difference is you're you're entrusting your fate, as it were, to them rather than yourself.
• 50:26
  SPEAKER_00: And so there's actually more danger in being an employee of somebody else than there is working for yourself, in a sense.
• 50:34
  SPEAKER_03: Again, I I feel like it depends on your threshold and your personality.
• 50:38
  SPEAKER_03: If you can handle it.
• 50:40
  SPEAKER_03: You can handle it.
• 50:42
  SPEAKER_03: But how cool is it that we live in this day and age that you can have a full-time job and a side hustle and you can still make money and and see what works and and what doesn't for you.
• 50:52
  SPEAKER_03: So yeah, absolutely.
• 50:53
  SPEAKER_03: There's all kinds of options.
• 50:55
  SPEAKER_03: So many options.
• 50:56
  SPEAKER_00: Well, this has been fun.
• 50:57
  SPEAKER_00: Um, where can people uh what's your website?
• 51:00
  SPEAKER_00: Where can they find the podcast?
• 51:02
  SPEAKER_00: All the cool things that you mentioned uh a few minutes ago.
• 51:04
  SPEAKER_03: Yeah, so you can go to my website.
• 51:06
  SPEAKER_03: It's achievant coaching.
• 51:08
  SPEAKER_03: That's A-C-H-I-E-V-A-N-T coaching.com.
• 51:14
  SPEAKER_03: And I'm Brianna Hindley.
• 51:16
  SPEAKER_03: So you can find me on LinkedIn and uh everything it is over there.
• 51:22
  SPEAKER_03: I have an achievement minute to get you encouraged and ready to take on whatever it is that you want to move forward with, and that's on YouTube, as well as you can reach out to me directly, behendley at achievementcoaching.com, but go to my website and all the good stuff's over there.
• 51:41
  SPEAKER_00: So it's been great having you on the show today, Brianna.
• 51:44
  SPEAKER_00: Um looking forward to seeing what's next for you around the corner.
• 51:47
  SPEAKER_00: And I know you're working on a book as well.
• 51:49
  SPEAKER_00: So super excited to hear more about that as uh details become available.
• 51:53
  SPEAKER_03: Awesome.
• 51:54
  SPEAKER_03: Thank you for having me, Kent.
• 51:55
  SPEAKER_03: I really appreciate it.
• 51:56
  SPEAKER_00: Thanks so much.
• 51:57
  SPEAKER_03: Great.
• 51:58
  SPEAKER_03: All right, thank you.
• 52:00
  SPEAKER_00: Wasn't that a fun conversation?
• 52:02
  SPEAKER_00: Well, as I mentioned at the top of this episode, and as you have seen for yourself, Brianna is brilliant, not just in terms of strategy, but she's also just a really cool person to talk with.
• 52:12
  SPEAKER_00: That's why I encourage you to check out her website, which is achievementcoaching.com, where you can learn more about her coaching services and programs.
• 52:21
  SPEAKER_00: Well, I want to thank Brianna for being a guest today and for lending her wisdom and her brilliance and her expertise here to the profitable writer audience.
• 52:30
  SPEAKER_00: Uh Brianna, thanks so much.
• 52:31
  SPEAKER_00: I appreciate you and your friendship, and I'm looking forward to our next conversation.
• 52:34
  SPEAKER_00: And for everybody else who's listening, thanks again as always for tuning into this show.
• 52:38
  SPEAKER_00: It means the world to me that there are literally millions of podcasts out there, but you have chosen to listen to this one today.
• 52:44
  SPEAKER_00: So thanks as always for your support, and I'll see you next time.