From £2k to Multi-Million: The Unfiltered Reality of a Bootstrapped Beauty Brand
In this episode of Managed, Hannah is joined by Ellie Carlile, the founder of Byellie, a multi-million-pound beauty brand she launched in 2021 with just £2,000. She pulls back the curtain on the unfiltered reality of scaling a 100% bootstrapped company, from becoming the woman behind the viral 30 million-view TikTok brow product to the extreme highs and lows that followed.
Ellie shares her most critical financial rule for founders and reveals the harsh truth about launching into retail with partners like Sephora and Boots. Plus, she opens up about the brutal five-year slump that forced her to…
The skinny
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