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Miniseries Part 4: The future of the Virtual Assistant industry
We're wrapping up the Assistant miniseries with a big-picture conversation, the future of the assistant and VA industry.
I've been in this world for over 15 years, and in that time I've seen the role change again and again, from the 2009 crash, to the explosion of tech tools, and now to AI.
In this episode, I'm talking about where I see things going, what makes our work truly irreplaceable, and why assistants need to be visible, strategic partners (not an exec's "secret weapon"). I'm also sharing my thoughts on niching, the growing operational side of our roles, and the importance of keeping…
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