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OpenAI and Deepseek Drive AI Costs Up, Forcing MSPs to Rethink Pricing Models
The structural mechanism driving current changes for MSPs is a shift from seat-based software revenue toward variable, usage-based AI consumption, resulting in pronounced margin pressure and operational complexity. This shift is being shaped by enterprise software vendors, including Atlassian and HubSpot, moving away from flat per-user AI fees in favor of metered pricing models tied directly to consumption. The episode also identifies increased rework and governance burdens for MSPs, particularly as automation and AI adoption reduce traditional seat counts but introduce new variability and…
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