FDA’s ‘No Artificial Colors’ Shift: When Enforcement Changes but the Law Doesn’t

Cross Border Compliance with Attorney Benjamin L. England · May 22, 2026 · 18m

Episode Summary:

In this episode of FDA Imports: Cross Border Compliance with Attorney Benjamin England sheds light on the FDA's recent enforcement discretion around color additives, impacting labeling regulations and creating confusion for importers. He clarifies the distinction between natural and synthetic colors, discusses the FDA's changing approach to artificial colors claims, and outlines the compliance challenges importers may face in light of this guidance.

Key Timestamps:

00:00 – Introduction

02:15 – Differentiating between natural and synthetic colors

04:30 – FDA's enforcement…