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Optimizing Shopify Ad Spend and First-Party Data with Edward Upton (LittleData)
The death of third-party cookies shouldn't mean the death of your growth. Discover how to reclaim lost attribution and feed the AI algorithms the high-intent signals they need to lower your CAC.
In this episode, Thomas Viguier and Markus Perkumas sit down with Edward Upton, CEO and Co-founder of LittleData. They dive deep into the technical mechanics of the Shopify ecosystem, the reality of "Agentic Commerce," and the hard-won lessons of scaling a B2B SaaS company through the post-COVID trough. Edward shares how brands can bridge the data gap between Shopify and ad platforms like Meta and…
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