Latest / Multifamily Collective Podcast
1,756 Empowering Leasing Consultants Through Real-World Experiences
Ever wondered how a leasing consultant, who may not have the purchasing power of their affluent clients, can effectively sell luxury living experiences? Listen to the unique approach that bridges this gap and transforms ordinary leasing consultants into luxury lifestyle experts. In the late 2000s, we faced a challenge with our leasing consultants at a class-A luxury community. They were fantastic individuals but lacked experience in catering to a high-end clientele. To address this, we devised an innovative solution: We gave them cash and sent them to Nordstrom to immerse themselves in…
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